CUSTOMER ENGAGEMENT

In today’s highly competitive online retail world, it is critical to

get your potential customer’s attention, create a connection

and engage them to turn them into your customers. This

means, continuously understanding the customer’s interests,

their social motivations, trends both internal and external,

business rules, pricing and delivering the customer with a

personalized engagement in real time.

This requires a customer experience and engagement

strategy that works in tandem with your online store and back

end IT infrastructure.

Engage customers while you have their attention. Make them your brand advocates Build Real Time

Engagement

Deliver with Relevance &

Context

Your customers usually don’t care about your business or products. They care about

themselves

1

To create truly memorable experience for your customers so that they come back to you again and advocate your brand all over.

We propose a well orchestrated engagement program throughout your customer’s journey be it, at your store, during the delivery of your product/ service or post sale support.

We achieve this in three steps viz.,

1) Profiling

2) Analytics

3) Actionability

Profiling

We profile all your customers from their transactions at your store and their interactions with you whether the customer is first time visitor or a repeat customer. We further enrich it with their social media profile. And this is done in Real Time.

2

Analytics

We provide variety of analytics that will enable you to reason out logically whether it is related to buying trends, location trends or product pricing response trends.

Actionability

Further Next Best Actions can be designed and delivered to the customer while you have their attention. A comprehensive engagement modeling can be done at each step of interaction with the customer.

This can be while the customer is just validating whether to buy a product, creating a customized offer, a cross sell recommendation or offering a discount during check out. These also can be real time decisions on pricing based on purchasing trends or inventory status.

If it is a repeat customer, loyalty bonus can be set.

Reduce time to analyze huge volumes of data, do cross dimensional analysis and decide next best action to deliver to your customer

Enliven CEMTM Features

¥ 360 degree Individual Customer View- Unified Account Management

¥ Maps Customer’s Needs, Wants and Preferences

¥ Creates personalized real time Product Offering and Promotions

¥ Relevant Recommendations

¥ Lifecycle value Management

¥ Cross channel Integration (Internally and Externally)

¥ Response Monitoring and attaching to profile back, for campaign effectiveness measurement

¥ CEM Process Automation

Enliven CEMTM is a next generation Customer Experience, Personalization, Loyalty Management and Marketing Engine

Capabilities

¥ Tight Integration with data sources & external Systems for both Input / Output Data

¥ Transaction Engine Benchmarked for handling High Volume Data – BIG DATA ANALYSIS

¥ Can fit into the enterprise IT strategy for business intelligence, analytics, integration, decision making process and action-ability

¥ Built in Actionable Intelligence with technologically proven predictive modeling capabilities

¥ NBAs (Next Best Actions)delivered in real-time (Dynamic Analysis) at relevant touch points

Ramyam Intelligence Lab is a

Customer Experience Management Solutions Company

Business Benefits

¥ Customer Preference Identification

¥ Effective personalized NBA with good ROI

¥ Achieve guaranteed ROI on campaigns

¥ Increase in Loyalty

¥ Single Foot Print Solution

¥ Reduction in cycle time to analyze and act

¥ Improved Brand Advocacy

¥ Demand Predictions

¥ Real-time trending

¥ Effective Customer Retention

¥ Cross and up selling opportunities

RAMYAM INTELLIGENCE LAB

info@ramyamintel.com

www.ramyamintel.com

info@ramyamlab.com

www.ramyamlab.com