WONDERFUL AROMA, DELICIOUS CHOICE, SURPRISING TASTE

Company Background Name of the business : SINAR FOOD ENTERPRISEBusiness address : Lot 1 & 2,

IKS KEDA Napoh, 06100 Jitra, Kedah.

Telephone number  : 03- 9955410 Email Address : sinar_food@yahoo.comForm of business : PartnershipMain activity : Manufacturing product from fresh fruit Date of commencement of business : 11 November 2011 Date of business of  operation: 12 December 2012Business registration number : 001597147-MName of bank : MAYBANK(M) BERHADBank account number : 1400247689124

Vision

To be the largest fruit based manufacturer and distributor in Malaysia around the world at year 2020

MissionImprove bumiputera business in Malaysian’s industry

Increase the manufacture of Halal product in Malaysia

Improve the business of Small and Medium Industry (SMI) in Malaysia.

Business Objectives

• To achieve optimum profitability from the business.

• To grow up and develop our business around in Malaysia.

• To become a most successful business in Kedah especially among Bumiputera’s.

• To get a good potential and prospects for the business to successful in the future.

Partnership Chart

General Manager

Administration Manager

Marketing Manager

Financial Manager

Operating Manager

Faiz Bin Mohd Salim

Muhammad Izzat Mohamad Arfan Azhazizi Abd Aziz Mohamad Azuan

Company Organization ChartGENARAL MANAGER

ADMINISTRATION MANAGER

CLERK SECRETARY

MARKETING MANAGER

PROMOTER

OPERATION MANAGER

QUALITY CONTROL DRIVER

OPERATOR WORKER

SUPERVISOR

FINANCIAL MANAGER

ACCOUNTANT

Company Logo

AdministrationDepartment

Responsibility

• The constructions of the symmetric arranged and flexible organization that can help reach the objective and visions of the company.

• A good look at the workforce during their selections and training to maintain the standard of the specification.

• To ensure the office’s facilities are up to the standard and presentable.

ADMINISTRATION MANAGER

CLERK SECRETARY

ORGANIZATION CHART•.

1. Analyzed and identify needs in company.

2. Responsible to keep the secret about the company.

3. As advisor to the manager.

1. Assisting the administration and operation department.

2. Entertain any customer that dealing business with the company.

3. Answering phone calls

SCHEDULE OF REMUNERATION

POSITIONNO OF

WORKERS

MONTHLY

SALARY

RM

EPF (12%)

RM

SOCSO

(2%)

RM

TOTAL

RM

(MONTH)

TOTAL

RM

(YEAR)

SECRETARY 1 1,200.00 144.00 24.00 1,368.00 16,416.00

CLERK 1 700.00 84.00 14.00 798.00 9576.00

TOTAL 2 1,900.00 228.00 38.00 2,166.00 25992.00

LIST OF BUSINESS REQUIREMENT

No Requirement QuantityPrice per unit

(RM)Total Cost

(RM)

A. Furniture and Fixture

1. Set Chair Living Room 1 900.00 900.00

2. Office Chair (Manager) 11 65.00 715.00

3. Meeting Table 1 600.00 600.00

4. Office Table 5 125.00 625.00

5. Rack 2 250.00 500.00

6. Office Chair (Guest) 10 50.00 500.00

7. Cabinet 2 200.00 400.00

8. Lamp 15 25.00 375.00

9. Fire Extinguisher 1 300.00 300.00

10. File case 5 25.00 125.00

11. Table 1 100.00 100.00

12. Chair 3 25.00 75.00

13. White Board 2 35.00 70.00

TOTAL 5,285.00

B. Computer and Technology

1. Computer 5 2000.00 10000.00

2. Air conditioner 5 1000.00 5000.00

3. Photostat Machine 1 2500.00 2500.00

4. Printer 5 120.00 600.00

5. Overhead projector 1 550.00 550.00

6. Telephone 5 95.00 475.00

7. Fax machine 1 400.00 400.00

TOTAL 19,525.00

BUSINESS LOCATIONLot 1&2, IKS KEDA, Napoh,06100 Jitra, Kedah Darul Aman

TYPE OF BUILDINGType of building : Single storey office shopPossession status : RentDeposit value : RM 2,000.00Rental value : RM 1,000.00Renovation cost : RM 5000.00

PLAN LOCATION

OFFICE PLAN

SINAR FOOD ENTERPRISE OFFICE

ADMINISTRATION BUDGET

Requirement

Fixed

Assets

(RM)

Monthly Expenditure

(RM)

Other Payments

(RM)

Total

(RM)

Fixed assetsRenovation 5,000.00 5,000.00Office furniture

and equipments5,285.00 5,285.00

Computers and technology equipment 19,525.00 19,525.00

Working CapitalSalary 2166.00 2166.00Stationary 200.00 200.00Utilities 350.00 350.00Rental 1000.00

Other Expenditure

Registration and licenses 60.00 60.00

Deposit rental 2000.00 2000.00

Deposit utilities 700.00 700.00

Total 29,810.00 3,716.00 2760.00 39046.00

MARKETING PLAN

TASK AND RESPONSIBILITIES OF MARKETING MENAGER

• Responsible to increase sale of the company.• Arranging the promotion strategies.• Make sure the company cans follow the

marketing policy.• Provide marketing report and draft for the

marketing strategies.• Responsibility to create the market size.• As advisor to general manager about marketing.

ORGANIZATION CHAT

Responsibility of promoter :-• promote the our product to public • Introduce the product and give the detail explanation about our product

MENAGER MARKETING

PROMOTER

MARKETING STRATEGY

• Under marketing strategies we think to penetrate into the market that was already there, we have to make very good plan of marketing strategies to make our business can achieve target.

• we had made our strategies are combines of product strategies, promotion strategies and distribution strategy

Product strategy Price strategy  Promotion strategy Distribution strategy

SINAR FRUIT STRATEGY

1. PROMOTION STRATEGY sinar fruit strategy’s to give information of our product to

customer such as :-

NEWSPAPER ADVERTISMENTSPECIAL DISCOUNT INVOLVES IN CARNIVALJUICE AT SCHOOLBROCHUREBUSINESS CARD

PRICING

SINAR FRUIT JAMCalculation

cost per unit Rm 3.50 Rm 3.50

Profit company ( 43% ) 43% × Rm 3.50 Rm 1.50

Total ( DISTRIBUTION PRICE ) Rm 5.00

CALCULATION

Cost per unit Rm 1.00 Rm 1.00

Profit company ( 50%) 50% × Rm 1.00 Rm 0.50

Total price (DISTRIBUTION COST)

Rm 1.50

SINAR FRUIT JUICE

LOCATION OF SINAR FRUIT ENTERPRICE

VIEW OF SINAR FRUIT OFFICE

ADDRESS SINAR FRUIT

OUTSIDE BROCHURE

PRODUCT

MISSION AND VISSION

BOARD OF DIRECTOR

INSIDE BROCHURE

BUSINESS CARD

COMPANY LOGO

ADDRESS COMPANY

COMPANY PHONE NUMBER AND EMAIL

2. Product strategyOur company has set up a strategy to achieve our targeting sales

The strategy that have been set up very systematically and trusted to be very effective

when our product entering the market. We always try to give the best product services

to our customer as a payback to them because then try us by using our product

In this case they buy our juices and jam. This product can satisfy all the level of our

customers, because the product is easy to buy. Moreover, by using this concept

customers will satisfy with our products.

Prices strategy• For the prices strategy, we have agreed to sell it cheaper to the whole seller depend

in our quality product. It mean that customers can buy our product at all cost. Which is it not too expensive for all people.

NO Type of product Volume (ml)

Brand Distributor prices(RM  unit) ̸�

Customer prices( RM  unit) ̸�

1 Sinar Fruit Juice 250ml Sinar Food Enterprice

1.50 2.00

2 Sinar Fruit Jam 500ml Sinar Food Enterprice

5.00 6.00

4. Distibution strategy

• Our company produce the product which is fruity jam and fruity juice and we are supplying our product to the retailer in Kedah. We use lorry as our transportation to distribute our product to the retailer. We manufacturer or producer of product and we can sell directly to the retailer.

MANUFACTURER

RETAILER 

FRUIT JAM PRODUCTNAME OF COMPETITORS STRENGTH

AMELI ENTERPRICE

Strategic location

Have many flavor of jam product

Offering goods quality at reasonable price

BEE,S MARKETING AND SERVICE SDN. BHD

Have many flavor of juice

Strategic location

Higher quality

AMIN ROSELL ENTERPRICEOffering goods at reasonable

Produces pure roselle jam

Have pure product fruit jam

MAIN COMPETITORS

FRUIT JUICE PRODUCTNAME OF COMPETITORS STRENGTH

MALAYSIA MILK SDN. BHD (MARIGOLD)

Strategic location

Produces many product in Malaysia

Offering goods at low price

SAUJANA FRUITECH SDN. BHD

Have many flavor of juice

Strategic location

Higher quality

BERRI ASIA SDN. BHD

Offering goods at reasonable

Produces many product in Malaysia

Have pure product fruit juice

Market Size• We assume 1.6% of target market of the population of the Kedah (1.95million) spend their

money to buy a juice and jam and beverages products from Sinar food enterprice

FRUIT JUICE                         FRUIT JAM

MARKET SIZE PER MONTH

1.95 million x 1.6% =31200 people

31200 x RM2.00/day = RM62,400.00/day

RM62,400 x 30days=   RM1,872,000.00/month

MARKET SIZE PER MONTH

1.95million x 1.6% = 31200 people

31200 x RM6.00/week = RM187,200.00/week

RM187,200 x4week/month=    RM748,800.00/month

MARKET SIZE PER YEARS

RM1,872,000 x 12month = RM22,464,000.00

MARKET SIZE  PER YEARS

RM748,800 x 12month = RM8,985,600.00

MARKET SHAREMarket share of SINAR FOOD ENTERPRISE before enter market

COMPETITOR PERCENTAGE SALES (RM)MALAYSIA MILK SDN.BHD (MARIGOLD) 47% RM10,558,080.00

SAUJANA FRUITECH SDN BHD 32% RM7,188,480.00BERRI ASIA SDN BHD 21% RM4,717,440.00

TOTAL 100% RM 22,464,000.00

COMPETITOR PERCENTAGE SALES (RM)

AMELI ENTERPRISE 39% RM3,504,384.00

BEE’S MARKETING & SERVICE SDN BHD 34% RM3,055,104.00

AMIN ROSELL ENTERPRISE 27% RM2,426,112.00

TOTAL 100% RM 8,985,600.00

Fruit Juice

Fruit Jam

Market Share after SINAR FOOD ENTERPRISE enter market

COMPETITOR PERCENTAGE  SALES (RM)

MALAYSIA MILK SDN.BHD (MARIGOLD) 44% RM9,884,160.00SAUJANA FRUITECH SDN BHD 27% RM6,065,280.00BERRI ASIA SDN BHD 22% RM4,942,050.00SINAR FOOD ENTERPRISE 7% RM1,572,480.00TOTAL 100% RM 22,464,000.00

COMPETITOR PERCENTAGE  SALES (RM)

AMELI ENTERPRISE 34% RM3,055,104.00

BEE’S MARKETING & SERVICE SDN BHD 31% RM2,785,536.00

AMIN ROSELL ENTERPRISE 28% RM2,515,968.00

SINAR FOOD ENTERPRISE 7% RM628,992.00

TOTAL 100% RM 8,985,600.00

Fruit Juice

Fruit Jam

SALES FORECAST

SINAR FRUIT JUICEMONTH SALES (RM)

JANUARY RM100,000.00 Only 50,000 of juices products sold for starting

FEBRUARY RM116,000.00Promote at the mass media.

Example : television, radio, internet, and newspaper.

MARCH RM118,300.00 Promoting front of the shopping mall.

APRIL RM122,100.00 Sign up at the fan page at the Facebook.

MAY RM127,890.00 Promote at the Karnival Keusahawanan at Kedah.

JUNE RM126,780.00 Discount the products because it can achieve 6 months.

JULY RM127,390.00 Promote the product at the mini market by giving a flyer.

AUGUST RM135,590.00 Distribute flyers at the shopping mall.

SEPTEMBER RM137,030.00 Promote a billboard along the highways.

OCTOBER RM147,000.00 Just add new machine at the factory.

NOVEMBER RM158,200.00 Add the employees at the factory.

DECEMBER RM156,200.00 The sales rising up because people demand it.

TOTAL FOR YEAR 1 RM1,572,480.00

TOTAL FOR YEAR 2 (INCREASE 15%) RM1,808,352.00 Colourful and attractive advertising.

TOTAL FOR YEAR 3 (INCREASE 18%) RM1,855,526.40 Promoting and produce new flavour of our product.

SINAR FRUIT JAMMONTH SALES (RM)

JANUARY RM30,000.00 Only 5000 fruit jam products sold for starting

FEBRUARY RM36,000.00Promote at the mass media.

Example : television, radio, internet, and newspaper.

MARCH RM46,900.00 Promoting front of the shopping mall.

APRIL RM49,000.00 Sign up at the fan page at the Facebook.

MAY RM50,000.00 Promote at the Karnival Keusahawanan at Kedah.

JUNE RM54,000.00 Discount the products because it can achieve 6 months.

JULY RM58,000.00 Promote the product at the mini market by giving a flyer.

AUGUST RM59,000.00 Distribute flyers at the shopping mall.

SEPTEMBER RM63,000.00 Promote a billboard along the highways.

OCTOBER RM62,000.00 Just add new machine at the factory.

NOVEMBER RM61,000.00 Add the employees at the factory.

DECEMBER RM60,092.00 The sales rising up because people demand it.

TOTAL FOR YEAR 1 RM628,992.00

TOTAL FOR YEAR 2 (INCREASE 15%) RM723,340.80 Colourful and attractive advertising.

TOTAL FOR YEAR 3 (INCREASE 18%) RM742,210.56 Promoting and produce new flavour of our product.

MARKETING BUDGET

TYPE FIXED ASSET(RM)MONTHLY

EXPENSES (RM)OTHER PAYMENTS

(RM)

TOTAL PAYMENT

(RM)

CAPITAL EXPENDITURE / FIXED ASSET

SIGNBOARD 2500.00 2500.00

TRANSPORT(Car ) 20000.00 20000.00

WORKING CAPITAL / MONTHLY EXPENDITURE

WORKER (SALARY+EPF+SOCSO)

513.00 513.00

FUEL 500.00 500.00

PROMOTION

( BROCHURE + BUSINESS CARD)

600.00 600.00

TRAVELLING ALLOWANCE 200.00 200.00

OTHER PAYMENT

BUSINESS CARD 200.00 200.00

ROAD TAX 400.00 400.00

INSURANCE TRANSPORT 300.00 300.00

REGISTRATION & LICENSES 300.00 300.00

SERVICE TRANSPORT 1500.00 1500.00

TOTAL 22500.00 1813.00 2700.00 27013.00

Operation Departmet

Introduction• Sinar food is a company manufacturing and supplying industry.• Our product is guarantee clean, safe and healthy because our product

always been closely controlled by separating each fresh fruit based on quality.

• Operation planning is important to our company because to make sure the operation in our company work efficiently and produce a good product to our customer.

• Operation management is the process of planning, directing, coordinating and controlling.

Responsibility

Operating Manager

Supervisor

Quality Controller Driver Operator Worker

1. Supervisor: Supervise all the works and checking the product to be in

quality needed. Order the raw materials when needed.

2. Quality control: Check the quality of water product that had been manufacture Make sure that the factory is in clean condition.

3. Driver: Delivering the product to costumers, wholesalers and shops.

4. Operator Ensure efficient and smooth operation. Ensure smooth flow of machine and equipment in our

premise .

5. Worker Responsibility in doing the operation job and prepare

schedule. Make the registration task. Clean the office.

5. Worker – Responsibility in doing the operation job and

prepare schedule.– Make the registration task.– Clean the office

FLOW CHART FOR PROPOSED JUICED PROCESSING PLANT

Division 1: Delivery of raw produce and 

washing

Division 2: Selection and channeling

Division 3: Peeling, pulp extraction and juice extraction

Division 4: Juice filling section, pulp 

extraction and juice extraction

Division 5: Packaging and labeling

Cold storeroom for final products

Shop for retail and delivery to

retailer

FLOW CHART FOR PROPOSED JAM PROCESSING PLANT

CLEANING THE FRUITS

DE- SEEDLING

CRUSHINGPULPING

COOKING MIXING OF PECTIN

PACKAGINGDELIVERY

Production planning

 

Fruit Juice Fruit Jam

Average sale forecastper month =RM315,900.00

Price per unit =RM2.00Number of output per month=RM315,900.00 RM2.00 =157,950 units Number of output per day = 157,950 units 30days = 5265 units

Average sale forecastper month =RM41,550.00

Price per unit =RM6.00Number of output per month=RM41,550.00 RM6.00 =6925 unitsNumber of output per day = 6,925 units 30days = 231 units

Raw material

No Ingredient Quantity Price/Unit (RM) Total price(RM)

1 Fresh Fruits 200kg 2.80 /kg 560

2 Sugar 500kg 1.20/kg 600

3 Food conditioner 1000g 2.58/g 2580

4 Acid citric 15kg 120/kg 1800

5 Water 150L 0.5/L 75

6 Bottle 200000 0.18/unit 36000

7 Jam jar 8000 0.35/unit 2800

Total 67415

List of machine/equipmentNo. Type of machines/ Equipment Quantity Price/Unit

RM

Amount

RM

Supplier

1 Boiling machine 2 10000.00 20000.00 Syarikat murni Machinery (K.L)

2 Purify machine 1 30000.00 30000.00 Swee Huat Machinery & Equipment (Penang)

3 Smashed machine 1 25000.00 25000.00 Syarikat murni Machinery (K.L)

4 Mixing machine 1 50000.00 50000.00 Swee Huat Machinery & Equipment (Penang)

5 Bottling & Sealing machine 1 125000.00 125000.00 Swee Huat Machinery & Equipment (Penang)

6 Jacketed Operation Tank 1 80000.00 80000.00 Syarikat murni Machinery (K.L)

7 Balanced tank 1 40000.00 40000.00 Swee Huat Machinery & Equipment (Penang)

8 Steam piping & fitting 1 45000.00 45000.00 Syarikat murni Machinery (K.L)

9 Table 3 280.00 840.00 Swee Huat Machinery & Equipment (Penang)

10 Chair 3 30.00 90.00 -

11 Ceiling fan 2 200.00 400.00 -

12 Ceiling lamp 16 50.00 800.00 -

13 Ventilator 2 250.00 500.00 -

Total 417630

Worker salary

No Position No of employeesSalary (Month)

RM

EPF (12%)

RM

SOCSO (2%)

RM

Total (Month)RM

Total (Years)RM

1 Supervisor 1800 96 16 912

10,944

2 Quality Control 1 750 90 15 855 10,260

3 Operators 2 1,800 216 36 2,052 24,624

4 Driver 1 600 72 12 684 8,208

5 Worker 8 4,000 480 80 4,560 54720

Total 13 3550 426 71 9,063 108,756

Operation overhead

Items Cost (RM)

Water bill 500.00

Electric bill 1000.00

Telephone bill 1000.00

Fuels 1200.00

TOTAL 3700.00

Location • Before starting our business, we have choose a strategic location to

operate our business. Our business location is locating at: Lot 1 & 2 IKS KEDA Napoh, Jitra, Kedah. This location is very strategic because it is located near main roads junction and along way to Bandar Jitra. We have decided to rent one lot as our office and operation site.

LICENSE, PERMIT AND REGULATION

ITEM PRICE (RM)

Typhoid injection (Rm 15 × 8 worker ) 120

License for certificate of Halal 200

Total 320

Operations Budget

TYPES FIXED ASSET MONTHLY EXPENSES OTHER EXPENSES TOTAL

Fixed Asset

Machineries RM 417,630 RM 417,630

Vehicle RM 35,000 RM 35,000

Working Capital

Raw Materials RM 67,415 RM 67,415

Salaries,EPF & SOCSO RM 9,063 RM 9,063

Fuel RM 500 RM 500

Telephone , water &

Electricity

RM 2,500 RM 2,500

Factory rent RM 5,000 RM 5,000

Other Payments

Deposit factory rental RM 10,000 RM 10,000

Insurance,Road tax, RM 1,000 RM 1,000

License, permit, and

regulation

RM 320 RM 320

Total RM 452,630 RM 84,478 RM 11,320 RM 548,428

FINANCIAL PLAN

FINANCIAL MANAGER

ACCOUNTANTTask and Responsibility

- Prepare profit and loss statements and monthly closing and cost accounting

reports.-Compile and analyze financial information

to prepare entries to accounts, such as general ledger accounts, and document

business transactions.-Establish, maintain, and coordinate the

implementation of accounting and accounting control procedures.

FINANCIAL PLANProject implementation course

Sources of financingPro forma cash flow statementPro forma income statement

Pro forma balance sheet

Organizational ̸plan

Administrative ̸budget

Marketing ̸planSales

forecastMarketing

budget

Operation ̸plan

Operation ̸

Budget

PROJECT INPUT

ADMINISTRATION MARKETING OPERATION TOTAL

FIXED ASSET 29,810 22,500 452,630 504,940

WORKING CAPITAL

3,716 1,813 84,478 90007

OTHER EXPENDITURE

2,760 2,700 11,320 16780

TOTAL (RM) 36,286 27,013 548,428 611,727

PROJECT IMPLEMENTATION COST SCHEDULE

Requirements Cost Loan Hire-Purchase Own Contribution

Fixed Assets       Cash

Existing F. Assets

Renovation 5,000     5,000  

Office Furniture and Equipment 5,285     5,285  

Computers and Technology Equipment 19,525 19,525      

Signboard 2,500 2,500      

Car 20,000 20,000      

           

Machineries 417,630 327,915   89,715  

Vehicle 35,000 35,000      

Working Capital 1 months    

Administrative 3,716 3,716      

Marketing 1,813 1,813      

Operations 84,478 84,478      

Pre-Operations & Other Expenditure 16,780 16,780    

Contingencies 3%  18,352 18,352     TOTAL     630,079 530,079   100,000  

CASH FLOW

INCOME

PRO-FORMA INCOME STATEMENT

BALANCE SHEET

BALANCE SHEETYear 1 Year 2 Year 3

ASSETS

Fixed Assets (RM) 403,952 302,964 201,976

Current Assets (RM) 1,160,642 2,478,532 3,746,300

Other Assets (RM) 12,700 12,700 12,700

TOTAL (RM) 1,577,294 2,794,196 3,960,976

Owner Equity 1,509,879 2,605,434 3,747,945

Liabilities 67,415 188,762 213,031

TOTAL (RM) 1,577,294 2,794,196 3,960,976

THANK YOU…..