enterprise 2.0 - is more than blogs and wikis

Enterprise 2.0Enterprise 2.0- -

More than Enterprise WikisMore than Enterprise Wikisand Corporate Bloggingand Corporate Blogging

Björn NegelmannBjörn Negelmann

Definition of Enterprise 2.0Definition of Enterprise 2.0

► Term for bringing the Web 2.0 ideas Term for bringing the Web 2.0 ideas into the enterpriseinto the enterprise

► Web 2.0 ideaWeb 2.0 idea User Feedback & Architecture of User Feedback & Architecture of

ParticipationParticipation Harnessing Collective IntelligenceHarnessing Collective Intelligence Flexibility to ChangeFlexibility to Change

Foundation of Foundation of IT Enabled EnterpriseIT Enabled Enterprise

MarketLink

ConsumerBusiness

Zulieferer (Supply Side)

Kunden (Sell Side)

Customer Service

Sales & Distribution

Information & Selection

Accounting, Financing & Mgmt.

Manufacturing & Production

Engineering & Research

Logistics Distribution Procurement

IntraBusiness

InterBusiness

MarketDriven

MarketPlace

© [n:sight] 2003


► Enterprise defines the rules of Enterprise defines the rules of businessbusiness

► Defined business rules defineDefined business rules definefoundation for IT enablementfoundation for IT enablement


Backend

InformationManagement

ProcessManagement

IntegrationInfrastructure

Frontend

InformationScreening

InformationFiltering

InformationExchange

InformationSignaling

© [n:sight] 2003

Characteristics of Characteristics of IT Enabled EnterpriseIT Enabled Enterprise

Best-PracticeBest-Practice► Streamlined for given business rulesStreamlined for given business rules

But Competitive Environment is not But Competitive Environment is not constantconstant

► Efficient in information and processEfficient in information and processmanagement for defined objectsmanagement for defined objects There are more than defined objectsThere are more than defined objects

► Productive for skilled co-workersProductive for skilled co-workers There are more than skilled peopleThere are more than skilled people

Foundation of Foundation of IT Enabled Enterprise 2.0IT Enabled Enterprise 2.0

MarketLink

ConsumerBusiness


Kunden (Sell Side)

Customer Service







IntraBusiness

InterBusiness

MarketDriven

MarketPlace

© [n:sight] 2003

Web 2.0 & Social Softwareas informational and

processual enhancement


MarketLink

ConsumerBusiness


Kunden (Sell Side)

Customer Service







IntraBusiness

InterBusiness

MarketDriven

MarketPlace

© [n:sight] 2003

More intelligence and more flexibility

by human participationand service orientation

Enterprise 2.0 User Enterprise 2.0 User Enhancements:Enhancements:User Experience & Process User Experience & Process EnrichmentEnrichment

Author: Mike WagnerSource: http://photos-b.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112693_822.jpg

Enterprise 2.0 User Enterprise 2.0 User Enhancements:Enhancements:User Experience & Process User Experience & Process EnrichmentEnrichment

Author: Dion HinchcliffeSource: http://hinchcliffe.org/img/web2participation.jpg

Enterprise 2.0 Enhancements:Enterprise 2.0 Enhancements:Service Orientated FlexibilityService Orientated Flexibility

Author: Mike WagnerSource: http://photos-d.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112899_228.jpg


Author: Dion HinchcliffeSource: http://photos-a.ak.facebook.com/photos-ak-sf2p/v65/19/107/500351595/n500351595_19484_7349.jpg


Author: Dion HinchcliffeSource: http://www.slideshare.net/Web20.it/leveraging-the-web-20-movement-dion-hinchliffe

First ConclusionFirst Conclusion

► Enterprise 2.0 is …Enterprise 2.0 is …

more than using Web 2.0 principles more than using Web 2.0 principles forforonline marketingonline marketing

and more than just Enterprise Wikiand more than just Enterprise Wikiand Corporate Bloggingand Corporate Blogging

Enterprise 2.0 is more … on Enterprise 2.0 is more … on ECMECM► Enterprise Content Management 2.0:Enterprise Content Management 2.0:

ECM 1.0: Top-Down Organized ECM 1.0: Top-Down Organized Unstructured InformationUnstructured Information►ECM 1.0 (EIP, DMS, CMS, KMS)ECM 1.0 (EIP, DMS, CMS, KMS)

ECM 2.0: Enhancement With SLATESECM 2.0: Enhancement With SLATES►CMS 2.0 (Wiki, Blogs)CMS 2.0 (Wiki, Blogs)►ECM 2.0 (Competence Networks)ECM 2.0 (Competence Networks)

SLATES: Search, Links, SLATES: Search, Links, Authorship, Tags, Extensions, Authorship, Tags, Extensions, SignalsSignals► SLATES describes the combined use of effective enterprise SLATES describes the combined use of effective enterprise

searchsearch and discovery; and discovery;► Using Using linkslinks to connect information together into a meaningful to connect information together into a meaningful

information ecosystem using the model of the Web;information ecosystem using the model of the Web;► Providing low-barrier social tools for public Providing low-barrier social tools for public authorshipauthorship of of

enterprise content;enterprise content;► TagsTags to let users create emergent organizational structure; to let users create emergent organizational structure;► ExtensionsExtensions to spontaneously provide intelligent content to spontaneously provide intelligent content

suggestions similar to Amazon's recommendation system, suggestions similar to Amazon's recommendation system, and; and;

► SignalsSignals to let users know when enterprise information they to let users know when enterprise information they care about has been published or updated, such as when a care about has been published or updated, such as when a corporate RSS feed of interest changescorporate RSS feed of interest changes

Author: Dion HinchcliffeAuthor: Dion Hinchcliffe

Enterprise 2.0 is more … on Enterprise 2.0 is more … on BIBI► Business Intelligence 2.0Business Intelligence 2.0

BI 1.0: Top-Down Organized BI 1.0: Top-Down Organized Structured InformationStructured Information

BI 2.0: Enhancements With SLATESBI 2.0: Enhancements With SLATESMark Madson describes it asMark Madson describes it as►Good AccessGood Access►Good DeliveryGood Delivery►Social FeaturesSocial Features

Enterprise 2.0 is more … on Enterprise 2.0 is more … on BIBI

Appealing User Frontend for Business Intelligence Applications

http://wefeelfine.org

Business Intelligence 2.0

Enterprise 2.0 is more … on Enterprise 2.0 is more … on CRMCRM► Customer Relationship Management Customer Relationship Management

2.02.0 CRM 1.0: Top-Down OrganizedCRM 1.0: Top-Down Organized

Structured Information and ProcessesStructured Information and Processes CRM 2.0:CRM 2.0:

►SLATES Enhancement on Informational SLATES Enhancement on Informational ConceptConcept

►Convergence of Customer Information & Convergence of Customer Information & Interaction Management with Customer-2-Interaction Management with Customer-2-Customer NetworkCustomer Network

Enterprise 2.0 is more … on Enterprise 2.0 is more … on CRMCRM

CRM 1.0

CRM 2.0Author: Felipo SelvasSource: http://selvascano.spaces.live.com/blog/cns!D7439E6DC600CAE9!429.entry

Enterprise 2.0 is more … on Enterprise 2.0 is more … on CRMCRM

GetSatisfaction.com: „People-Powered Customer Service“

Enterprise 2.0 is more … on Enterprise 2.0 is more … on BPMBPM► Business Process Management 2.0Business Process Management 2.0

BPM 1.0: Top-Down Organized ProcesBPM 1.0: Top-Down Organized ProcesDesign, Management & ControllingDesign, Management & Controlling

BPM 2.0:BPM 2.0:►Integrated methodology towards Integrated methodology towards

Objects & Processes Objects & Processes (see Object Process Methodoloy)(see Object Process Methodoloy)

►Leads towardsLeads towards Process tagging/folksonomyProcess tagging/folksonomy User-created processes/mashupsUser-created processes/mashups Process collaborationProcess collaboration Rich User InferfacesRich User Inferfaces

Enterprise 2.0 is more … on Enterprise 2.0 is more … on PortalPortal► Enterprise Workspace Portal 2.0Enterprise Workspace Portal 2.0

EI/WP 1.0: To a Number of Defined EI/WP 1.0: To a Number of Defined Ressources Limited Web-WorkspaceRessources Limited Web-Workspace

EI/WP 2.0 = Office 2.0 = Web OSEI/WP 2.0 = Office 2.0 = Web OS►Web as PlatformWeb as Platform►Applications as ServicesApplications as Services

Enterprise 2.0 is more … on Enterprise 2.0 is more … on PortalPortalEnterprise Web OS: eXo Platform

Enterprise 2.0 is more … on Enterprise 2.0 is more … on ERPERP► Enterprise Ressource Planning 2.0Enterprise Ressource Planning 2.0

ERP 1.0: Top-Down Organized ProcessesERP 1.0: Top-Down Organized Processes ERP 2.0 – esp. HRM 2.0:ERP 2.0 – esp. HRM 2.0:

►Competence Networks as Tools for HRMCompetence Networks as Tools for HRM

Second ConclusionSecond Conclusion

► Enterprise 2.0 is an EnhancementEnterprise 2.0 is an Enhancementfor Enterprise Business Applicationsfor Enterprise Business Applications


Backend

InformationManagement

ProcessManagement

IntegrationInfrastructure

Frontend

InformationScreening

InformationFiltering

InformationExchange

InformationSignaling

© [n:sight] 2003

SLATES

SOALightweight & Interoperable

Adaptive

UserExperience Web OS

Second ConclusionSecond Conclusion

► Enterprise 2.0 is an EnhancementEnterprise 2.0 is an Enhancementfor Enterprise Business Applicationsfor Enterprise Business Applications

► But as IT is only an Enabler – But as IT is only an Enabler – Enterprise 2.0 needs also a RethinkingEnterprise 2.0 needs also a Rethinking

Enterprise 2.0 is more … CultureEnterprise 2.0 is more … Culture

► Enterprise Management 2.0Enterprise Management 2.0 Enterprise Management 1.0: Enterprise Management 1.0:

►Top-DownTop-Down►Management by ObjectivesManagement by Objectives►Inside-Out ThinkingInside-Out Thinking

Enterprise Management 2.0:Enterprise Management 2.0:►Buttom-UpButtom-Up►Management by RulesManagement by Rules►Outside-In ThinkingOutside-In Thinking

Cultural Change

Looking for …Looking for …

► Feedback!Feedback!► Best-Practices!Best-Practices!

► Interested People forInterested People forEnterprise 2.0 Enterprise 2.0 ResearchResearch

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