enterprise 2.0 - virtual conference keynote 2010
DESCRIPTION
This is a Sovos Group Keynote presentation that talks about the business value of social and collaborative approaches and technologyTRANSCRIPT
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Accelerating Business Performance via Enterprise 2.0 Approaches and Technology
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Introduction
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• Strategy and Execution Consulting Firm
• Focus: Helping organizations accelerate business performance with strategic uses of social and collaborative technologies
• Employee & Workplace Performance
• Process Performance – Sales– Marketing– Partner Relationships– Customer Engagement
Introduction
AboutAbout What We DoWhat We Do
Team Experience: Sun Microsystems, Cisco, McKesson, Sony PlayStation, Sabre, KPMG, amongst others
www.sovosgroup.com
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Enterprise 2.0 – Where’s the Business Value?
Value Inhibitors Setting Up for Performance Acceleration Performance Acceleration Outcomes
Topics
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Enterprise 2.0 – what is it?
What its not
Setting Up for Performance
Acceleration
Performance Outcomes
Q&A <placeholder image>
ENTERPRISE 2.0 – What is it?
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Customer Centricity
Customer Centricity
ENTERPRISE 2.0 – What is it?
It’s performance acceleration through the strategic use of social and collaboration approaches and
technology, in the context of business objectives
Customer Centricity
Operational Efficiency
Innovation
Drive Revenue
Lower Cost
Reduce Risk
6www.sovosgroup.com
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It’s about improving discrete outcomes by including customers, employees, distribution
partners and suppliers….
ENTERPRISE 2.0 – What is it?
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Heightened risks and costs of building, marketing and selling productsIneffective engagement models to sell what customers want to buy
ENTERPRISE 2.0 – What is it?
By moving from closed, linear processes…
Today’s Process Centric Design
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Social Computing concepts and technologies accelerate performance by placing people at the nucleus of business activity.
…to a social, collaborative design….
The High Performance Design
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…in the context of business activity.
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11
Discrete business activity can be
unnecessarily fenced in by ERP/ SCM/CRM and
Intranet/ Extranet design
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It’s about improving business outcomes by complimenting traditional, structured output
with richer social and collaborative input.
Process Social+
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But it also means objectively identifying where structured processes can in fact be enhanced or re-designed with social and collaborative constructs.
Process Social
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And where it can’t.
Process
Social
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Its being cognizant about governance and compliance and injecting social constructs at the right points within discrete business processes
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Its about measuring
progress and the value of
contributors in the flow of work
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It’s about responding to behaviors and participation incentives, with better ways
to get the job done
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Enterprise 2.0 – what is it?
Value Inhibitors
Setting Up for Performance
Acceleration
Performance Outcomes
Q&A
Value Inhibitors
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If you frame tools as Enterprise 2.0…
WHAT WONT DELIVER SUSTAINABLE ADVANTAGE
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If you consider Social or
Collaboration a “Strategy”
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If you consider Collaboration or Social, an Outcome.
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If you approach it
as a one-size –fits-all design
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Enterprise 2.0 – what is it?
Value Inhibitors
Setting Up for Performance
Acceleration
Performance Outcomes
Q&A
SETTING UP FOR PERFORMANCE ACCELERATION
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Focus on Discrete Performance Objectives
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Identity where collaboration and social concepts can move the needle
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Design for participation early and you’ll have adoption later
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Account for change management, support & user guidance
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Show each user benefits of using tactics and tools
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Be able to identify where to replace and where to augment based on the right execution path
for your enterprise
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Be ready to articulate the effort, and switching cost
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PERFORMANCE OUTCOMES Enterprise 2.0 – what is it?
Value Inhibitors
Setting Up for Performance
Acceleration
Performance Outcomes
Q&A
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Drive Revenue
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Reduce Cost
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Lower Risk
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Enterprise 2.0 – what is it?
Value Inhibitors
Setting Up for Performance
Acceleration
Performance Outcomes
Q&A
Closing Thoughts
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Enterprise 2.0 – what is it?
What its not
Setting Up for Performance
Acceleration
Performance Outcomes
Q&A
ThanksQ&A
Contact: Email: [email protected]: http://www.sovosgroup.com
Oliver MarksE: [email protected]: @olivermarks
Sameer PatelE: [email protected]: @sameerpatel