aws enterprise summit netherlands - keynote

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© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The Future of Enterprise IT How cloud is transforming enterprise IT and allowing businesses to focus on what matters Ian Massingham Chief Evangelist (EMEA), AWS

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Page 1: AWS Enterprise Summit Netherlands - Keynote

© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

The Future of Enterprise ITHow cloud is transforming enterprise IT and

allowing businesses to focus on what mattersIan Massingham

Chief Evangelist (EMEA), AWS

Page 2: AWS Enterprise Summit Netherlands - Keynote

and move faster

What if you could devote more resources to the things that matter

while being more secure?

Page 3: AWS Enterprise Summit Netherlands - Keynote

Thousands of enterprises are migrating

Page 4: AWS Enterprise Summit Netherlands - Keynote

IT Map - Traditional IT

Products & ServicesCTO/VP Applications

Digital Products, Brand Websites, Mobile Applications, Point of Sale Systems, Commerce

E-mail, Productivity, Collaboration, HR, Finance, ERP

Back Office SystemsCIO/VP Corp Systems

Desktop Support, Device Management, Telephony, IT Support

End User ComputingVP IT Support

Information SecurityCISO

Encryption, Key Management, Identity Management, Firewalls, IDS, DDoS

Page 5: AWS Enterprise Summit Netherlands - Keynote

IT Map - Traditional IT

Products & ServicesCTO/VP Applications

Digital Products, Brand Websites, Mobile Applications, Point of Sale Systems, Commerce

E-mail, Productivity, Collaboration, HR, Finance, ERP

Back Office SystemsCIO/VP Corp Systems

Desktop Support, Device Management, Telephony, IT Support

End User ComputingVP IT Support

Information SecurityCISO

Encryption, Key Management, Identity Management, Firewalls, IDS, DDoS

Amazon EC2, Amazon S3, Amazon RDS, Amazon VPC, Amazon Direct Connect, Directory Service, IAM, AWS Service Catalog

Infrastructure/DeliveryVP Infrastructure

Page 6: AWS Enterprise Summit Netherlands - Keynote

IT Map - Traditional IT

Products & ServicesCTO/VP Applications

Digital Products, Brand Websites, Mobile Applications, Point of Sale Systems, Commerce

E-mail, Productivity, Collaboration, HR, Finance, ERP

Back Office SystemsCIO/VP Corp Systems

Desktop Support, Device Management, Telephony, IT Support

End User ComputingVP IT Support

Infrastructure/DeliveryVP Infrastructure

Information SecurityCISO

Encryption, Key Management, Identity Management, Firewalls, IDS, DDoS

PMO Engineering Operations Design

Page 7: AWS Enterprise Summit Netherlands - Keynote

IT Map - A Cloud-First Tomorrow

Information Security

Back Office Systems

End User Computing

Cloud Center of Excellence (CoE)

Products & Services

Page 8: AWS Enterprise Summit Netherlands - Keynote

A DevOps Culture

Products & Services

Cloud Center of Excellence (CoE)

Run What You Build

Customer Service Orientation

Automation

Page 9: AWS Enterprise Summit Netherlands - Keynote

Every organization is unique, though we have seen a pattern

Optimization

Migration

Foundation

Project

Page 10: AWS Enterprise Summit Netherlands - Keynote

You can start with a project anywhere

Back Office SystemsCIO/VP Corp Systems

End User ComputingVP IT Support

Products & ServicesCTO/VP Applications

AWS Elastic Beanstalk, AWS Lambda, Amazon SQS, Amazon SNS, Amazon Mobile Analytics, Amazon CloudFront

Amazon WorkMail, Amazon WorkDocs, AWS Marketplace, AWS Directory Service, SaaS

Amazon WorkSpaces, Amazon AppStream, AWS Marketplace, AWS Mobile Services, SaaS

AWS Identity and Access Management (IAM), AWS CloudHSM, AWS Key Management Service (AWS KMS), Security Groups, AWS Marketplace

Amazon EC2, Amazon S3, Amazon RDS, Amazon VPC, Amazon Direct Connect, Directory Service, IAM, AWS Service Catalog

Infrastructure/DeliveryVP Infrastructure

Information SecurityCISO

Page 11: AWS Enterprise Summit Netherlands - Keynote

New Development

Hardware Refresh

Modernization

Desktops inthe Cloud

Common project starting points

Page 12: AWS Enterprise Summit Netherlands - Keynote

Build future foundation: Cloud CoE + Hybrid

Products & Services Back Office Systems End User Computing

Information Security

Infrastructure Cloud CoE + DevOps

Page 13: AWS Enterprise Summit Netherlands - Keynote

Create a Cloud Center of Excellence

Build a team with diverse professional backgrounds

Start with basics and grow the team’s responsibilities

Automate, be customer friendly, and run-what-you-build

Page 14: AWS Enterprise Summit Netherlands - Keynote

Common Cloud CoE objectives

Cloud Center of Excellence

Training

Identity management

Asset management

Reference architectures

Cost and account management

Hybrid architecture

Page 15: AWS Enterprise Summit Netherlands - Keynote

Your Datacenter

Amazon WebServices

Fully Featured Compute

Resource & Deployment Management

Common Controls for Security &

Access

Integrated Networking

Data Integration & Life Cycle

Management

Flexible Hybrid Architecture Options

Page 16: AWS Enterprise Summit Netherlands - Keynote

=

Re-brand IT as an innovator

Page 17: AWS Enterprise Summit Netherlands - Keynote

Break the dependency on legacy as you grow Cloud CoE and migrate

Products & Services Back Office Systems

Information Security, CISO

End User Computing

Back Office Systems

End User Computing

Infrastructure Cloud CoE + DevOps

Page 18: AWS Enterprise Summit Netherlands - Keynote

Break the dependency on legacy as you grow Cloud CoE and migrate

Products & Services Back Office Systems

Information Security, CISO

End User Computing

Back Office Systems

End User Computing

Infrastructure Cloud CoE + DevOps

Page 19: AWS Enterprise Summit Netherlands - Keynote

Tomas RihaPlatform ArchitectVolvo Group TelematicsWirelessCar

Page 20: AWS Enterprise Summit Netherlands - Keynote

Volvo Group Telematics/WirelessCar

Page 21: AWS Enterprise Summit Netherlands - Keynote

corporate data center

corporate data center

corporate data center

VGT/WirelessCar Vision 2011

Page 22: AWS Enterprise Summit Netherlands - Keynote

Test

GIT

Build Deploy Release

Nexus

Deploy

corporate data center

corporate data center

Lead time

Feedback

corporate data center

Our Continuous Delivery Vision 2011

Page 23: AWS Enterprise Summit Netherlands - Keynote

Development Organization

TestBuild Deploy Release Deploy

corporate data center

corporate data center

OperationsOrganization

ITIL Process

Continuous Delivery - Reality

GIT Nexus

Page 24: AWS Enterprise Summit Netherlands - Keynote

DevelopmentOperations

ArchitectureCommittee

InfrastructureArchitects

Infrastructure Change Projects

Customer Value

Development & Infrastructure Change

Page 25: AWS Enterprise Summit Netherlands - Keynote

We need a Cloud Provider!

And we need to work together!

Development & Infrastructure Change

Page 26: AWS Enterprise Summit Netherlands - Keynote

DevOps Organization

Architecture & Infrastructure Committee

Customer Value

Development & Infrastructure Change

Page 27: AWS Enterprise Summit Netherlands - Keynote

DeliveryEngine

Test

GIT

Build Deploy Relase

PostgreSQLPostgreSQL PostgreSQLPostgreSQL

PostgreSQLPostgreSQL PostgreSQLPostgreSQL

Bake Launch

Delivery Engine Overseer GUI

Delivery Engine Data Services

ITIL ProcessCustomer Value

FeedbackLead time

Continuous Delivery in AWS

Page 28: AWS Enterprise Summit Netherlands - Keynote

Continuous Delivery in AWS

Page 29: AWS Enterprise Summit Netherlands - Keynote

PostgreSQLPostgreSQL PostgreSQLPostgreSQL PostgreSQLPostgreSQL

PostgreSQLPostgreSQL PostgreSQLPostgreSQL PostgreSQLPostgreSQL PostgreSQLPostgreSQLPostgreSQLPostgreSQL

PostgreSQLPostgreSQL PostgreSQLPostgreSQL

Solutions

InfrastructureServices

Platform

Customer Services

LoginAuthorizationConnectivityNotifications

LoggingConfigurationDatabase Hotels

VGT/WirelessCar Reality 2016

Page 30: AWS Enterprise Summit Netherlands - Keynote

Continuous Delivery in AWS

Page 31: AWS Enterprise Summit Netherlands - Keynote

➜ Process➜ Quality➜ Control➜ Traceability➜ Security➜ Cost

Continuous Delivery & Cloud is for the Enterprise!

Build in:

Page 32: AWS Enterprise Summit Netherlands - Keynote

Thank You

Page 33: AWS Enterprise Summit Netherlands - Keynote

Migrating to AWS has never been easier

People Services

Patterns of Success

Tools and Automation

Page 34: AWS Enterprise Summit Netherlands - Keynote

Robust migration experience

Kaplan Closes 8 Data Centers.

By Migrating Data Centers, Wilmar Saves 50% in CAPEX.

Delaware North Moves Data Center to Save $3.5M Over Five Years.

Hess Uses AWS to Streamline Data Center Migration in 6 Months.

News UK Shortens Time to Market by 6 Months by Migrating 60% of its Data Centers.

Page 35: AWS Enterprise Summit Netherlands - Keynote

Migration process

Opportunity Evaluation

Portfolio Discovery and Planning Application Design Application Migration

and Validation Operations

ExistingITEstate ScopedMigration NewOperatingModel

Application1

Application2

Application3

Application1

Application2

Application3

Page 36: AWS Enterprise Summit Netherlands - Keynote

Redesign Application/

Infrastructure Architecture

App Code Development

Full ALM / SDLC

Integration

Purchase COTS/SaaS & licensing

Manual Install & Setup

Modify underlyingInfrastructure

Determinenew platform

Migration strategies

Retain / Not Moving

Manual Config

Manual Deploy

Manual Install

Retire / Decommission

Discover/Assess/PrioritizeApplications

Determine Migration

Path

Use Migration Tools

Transition ProductionValidation

Automate

Page 37: AWS Enterprise Summit Netherlands - Keynote

A global team of cloud experts to help you

AWS Enterprise Support

Help optimize your workloads in the AWS cloud

Proactive management, tools, and consultative services

AWS Professional Services

Help plan, architect, and implement every aspect of your cloud journey

Work alongside you and your trusted partners

Experience and solutions to help every major industry

Page 38: AWS Enterprise Summit Netherlands - Keynote

Large migration delivery ecosystem

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Page 39: AWS Enterprise Summit Netherlands - Keynote

AWS services to help you migrate

AWS Snowball

Simple large-scale data

transfer

AWS Database Migration Service

Migrate between on-premises and cloud

databases

VM Import / Export

Deploy workloads

across your infrastructure

AWS Marketplace

2,750+ products from 925+ ISVs to help you with migrations and a cloud operating model

Page 40: AWS Enterprise Summit Netherlands - Keynote

BI

DatabasesSecurity

Storage Media

Common AWS Marketplace migration categories and brands

Networking

Page 41: AWS Enterprise Summit Netherlands - Keynote

Partner tools to help you migrate

Page 42: AWS Enterprise Summit Netherlands - Keynote

Focus on your customers as you continue to optimize your business

Products & Services

Information Security

Back Office Systems

End User Computing

Cloud CoE + DevOps

Page 43: AWS Enterprise Summit Netherlands - Keynote

“Friends don’t let friends build data centers.”

Charles Phillips, CEO, Infor

Enterprises ISVs

Many organizations are now cloud-first with AWS

Page 44: AWS Enterprise Summit Netherlands - Keynote

Best practices

Executive Leadership ExperimentEducate Staff Cloud Center of

Excellence

medium.com/@stephenorban

Engage Partners

Page 45: AWS Enterprise Summit Netherlands - Keynote

The AWS Cloud

"AWS is our trusted partner that is going to run our company for the next 140 years.”

Jim Fowler – CIO, General Electric

and move faster

What if you could devote more resources to the things that matter

while being more secure?

Page 46: AWS Enterprise Summit Netherlands - Keynote

Thank you!

@[email protected]

Page 47: AWS Enterprise Summit Netherlands - Keynote

Hans KoolenSr. Director Philips IT Global Services

Page 48: AWS Enterprise Summit Netherlands - Keynote

Thank You