enterprise ireland: china demystified
DESCRIPTION
Talk to Enterprise Ireland clients who are entering the Chinese market. The presentation concerned intellectual property issues in ChinaTRANSCRIPT
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IP Strategy for Irish Companies Doing Business in ChinaSeptember 2013
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Intellectual Property is the legal right to control the results of creativity and innovation
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Intellectual Property strategy is how you use the intellectual property system to your advantage
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Monetize
Exclude Interact
LicenceSell
Collateralise
EnforcementThreat
Access other innovationLeverageStandards
Interoperability
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The Business Model Investors Prefer, MIT Sloan Management Review June 22 2011
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Strategy
• Understand your supply chain• Identify points of import/export/transit in EU Customs area• Strategic use of various national and community rights• Risk analysis for potential infringements• Surveillance program for potential infringers• Preparation for action or reaction
– Forms/contacts– Proofs– IP right coverage of goods
• Readiness to initiate or defend judicial procedures• Readiness to walk away from a shipment?
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