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Entertainment Marketing

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Entertainment Marketing

Process of developing, promoting, and distributing products, or goods and services to satisfy customer’s needs and wants through entertainment, or any diversion, amusement, or method of occupying time.

People are wiling to spend there money and spare time on viewing, rather then participating in.

Page 3: Entertainment Marketing. Process of developing, promoting, and distributing products, or goods and services to satisfy customer’s needs and wants through

Distribution of Entertainment Cable Mania

Cable TV/Satellite has led to an explosion of choices of what we view 40 million houses with

satellite TV predicted by 2012

Offer over 200 channels, DVR service, live shopping

Internet Entertainment Many movie trailers available

online E-Commerce becoming most

used method for shopping Red Box & Netflix

Page 4: Entertainment Marketing. Process of developing, promoting, and distributing products, or goods and services to satisfy customer’s needs and wants through

Entertainment Profits

Major Movie Studios Paramount Pictures MGM Universal Disney

Titanic First Movie to earn more

than $600 Millions Ran in First Run Theatres

until DVD was released Over 1 Million sold in first

week

Page 5: Entertainment Marketing. Process of developing, promoting, and distributing products, or goods and services to satisfy customer’s needs and wants through

Top 5 Domestic Grossing Movies1. Avatar (2009) - $749 million

2. Titanic (1997)-$601 million

3. The Dark Knight (2008) - $533 million

4. Star Wars: The Phantom Menace (1977)-$461 million

5. Shrek 2 (2004)-$437 million

Domestic All time 100 Worldwide

Page 6: Entertainment Marketing. Process of developing, promoting, and distributing products, or goods and services to satisfy customer’s needs and wants through

Cost Cutting Movie Studios limit the

number of “Wide Release Films” Wide Release means being

shown in 2,000+ Theatres Limit promotional spending

Blair With Project- Word of Mouth promotion Cost $500,000 to make Grossed over $500 Million

Independent Film Movie made with out the

backing of one of the major movie studios

Page 7: Entertainment Marketing. Process of developing, promoting, and distributing products, or goods and services to satisfy customer’s needs and wants through

Generating Film Revenue

Ratio of tickets sold to the cost of production Income from merchandising & soundtracks Relationships to theme parks Global Releases

Page 8: Entertainment Marketing. Process of developing, promoting, and distributing products, or goods and services to satisfy customer’s needs and wants through

Generating Film Revenue

Studios are distributing more films worldwide Most films only generate

25% of revenue from US ticket sales

Some countries do not allow US films to be shown Religious conflicts

US imports very few foreign films

Page 9: Entertainment Marketing. Process of developing, promoting, and distributing products, or goods and services to satisfy customer’s needs and wants through

Recreation Marketing

Recreation Sports Recreation Activities

Time, Money, Location, Tourism Niche Marketing – Specific Reason

Page 10: Entertainment Marketing. Process of developing, promoting, and distributing products, or goods and services to satisfy customer’s needs and wants through

Gross Impressions

Number of times a product is mentioned during a movie or sporting event

Exposure of product of service to consumer http://spikedhumor.com/articles/97809/

Product_Placement_Advertising_in_Movies.html

Film distributing

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