entrepreneurial journalism - day two
DESCRIPTION
Maya Payne Smart and Joe Grimm present "How to be an Entrepreneur as a Business Journalist," a free, week-long Webinar hosted by the Donald W. Reynolds National Center for Business Journalism. For more information, please visit http://businessjournalism.org.TRANSCRIPT
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How to be an Entrepreneur as a Business Journalist
Presented by Maya Payne Smart and Joe Grimm
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Day 2:Building Your Team
Presented by Maya Payne Smart
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Today’s Agenda
• Identifying your business model
• Documenting your work flow
• Defining your ideal role
• Delegating the rest (up, down and sideways)
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Goals for Today
• Understand that you must have great clarity about your goals in order for others to help you
• Recognize that no one succeeds alone and that your network determines your net worth
• Learn when and how to foster strong relationships with people inside and outside of your company
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Model 1: Freelancing
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Model 1:Freelancing
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Model 2:Author/Speaker
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Model 2:Author/Speaker
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Model 3:Freemium
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Model 3:Freemium
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Documenting Workflow
• Generate story idea
• Pitch to client
• Negotiate contract
• Conduct online research
• Schedule interviews
• Conduct interviews
• Write article
• Proofread and fact check
• Submit to editor
• Revise
• Invoice
• Remind
• Collect
• Deposit check
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How Work Disappears
• Define what’s important
• Neglect the unimportant
• Automate what you can
• Do your job
• Delegate the rest
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What’s Your Job?
• Generate story idea
• Pitch to client
• Negotiate contract
• Conduct online research
• Schedule interviews
• Conduct interviews
• Write article
• Proofread and fact check
• Submit to editor
• Revise
• Invoice
• Remind
• Collect
• Deposit check
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Delegating…
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You Can’t Delegate…
• Working out
• Eating well
• Relaxing
• Friendships
• Family
• Ultimate responsibility
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Getting Unstuck
• What’s standing between you and this action step?
• What pay off are you getting from staying stuck?
• How can your team help you move forward?
• What can you do to minimize fear/anxiety/risk so you are motivated to act?
• What next steps can lead to the big leap?