entrepreneurs:
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Entrepreneurs: Allison von Peterffy , Darris Suggs, Sadina Phan , Vondella Smith, Payne Craven, and Blake Saunders. Our Plan. - PowerPoint PPT PresentationTRANSCRIPT
Entrepreneurs:
Allison von Peterffy, Darris Suggs, Sadina Phan, Vondella Smith, Payne Craven, and Blake Saunders
Our Plan
The Mud House is a coffee shop with a vibrant atmosphere targeting males 18-40 with waitresses in various costumes. We serve a variety of specialty coffees, and pastries. • High quality product• Relaxed atmosphere with beautiful baristas• Outstanding experience • Weekend entertainment
106 Person St Fayetteville, NC
Target MarketFort Bragg
Active Duty 52,280
Reserve Soldiers 12,624
Civilian Employees 8,757
Contractors 3,516
Active Duty Family Members 62,962
Retiree’s and Family Members 98,507
Total Fort Bragg Population 238,646
Fayetteville University
Total 5162
Coffee Shop Layout
Strengths• Attract customers• Branding• Customer Loyalty• Motivated
Employees
Weaknesses• Increased
Competition• Pricings• Negative Publicity• Consumer Tends
Threats• Financial & Social
trends
Opportunities• Convenient
Location• Expansion of
Business• Distributions
The Competition
• Starbucks • Caribou Coffee• McDonalds• Dunkin’ Donuts• Hooters• Coffee Scene
Library• Rude Awakenings
Marketing Plan
• Billboards • Social Media
Campaign
• Flyers
Start-up Operations
• Raise Personal Capital
• Form the LLP
• Negotiating Terms of Lease
• Signing the Lease
• Acquiring Additional
Finances
• Power and Lights
Start-up operations
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
0 1 2 3 4 5 6 7 8
RemodlingPaintingInstall StageInstalling EquipmentsDecorationsHealth InspectorLicense/PermitsLease ResponsibilitiesAdvertisementStart-Up InventoryPurchase of Fix AssetsParishable InventoryDaily Inventory
Organizational Plan• Authority of Principles
Daily Operations
• Hours Of Operations:• Monday – Friday 5 AM
thru 12 AM
• Saturday 5 AM thru 2
AM
• Sunday 5 AM thru
10PM
• 3 Shifts:• 1st shift: 4:45 AM to
11:30 AM• 2nd shift: 11:00 AM to
6:30 PM• 3rd shift: 6:00 PM to 12
AM or 6 PM to 2:30 AM• Total Weekly Hours: 119 hours
per week of operations
Technology and Equipment
• Cash Registers • Inventory system
• Coffee Grinders • Coffee Machines
Human Resources Plan
• Outsourced Hiring Process
• Modeling Agency
• Strict Uniform Policy
Financial Plan
• Break-even analysis:• FC=380,369.69, VC per unit (coffee)= .35 SP=
3.50• BEP= 380,369.69/(3.50-.35)=120,752.28
Assumptions: FY2014
Partners Initial Investments $60,000
Debt Financing Loan @ 5% Interest Over 60 months $240,000
Total Amount Received $300,000
Financial Plan: Sales Forecast
Income Statement
Balance Sheet
Cash Flows
Assessment of Risks
• Uniform Policies
• Gender Discrimination
• Coffee Inspection
• Contingency Plans
The Mud House
Great coffee + eye-catching uniforms + local entertainment =THE MUD HOUSE
EXPERIENCE
Questions?