Entrepreneurs –what makes them a success? Entrepreneurs –what makes them a

success?

Presented By: Magda kochanowicz

http://m

“ PUTTING THE PIECES TOGETHER”

Anatomy of an Entrepreneur

knowledge

hand

gutspersonality

experience

eyes

ears

skinpassio

n

Sir. Alan SugarJames Dyson

Sir Richard Branson

Sir. Richard Branson

“ How I’ve survived, had fun and made a fortune doing business my

way “

“ The English Industrialist …. Business

Magnate”

New York Times

Sir. Richard Branson

“ A frugal Billionaire”

5

Ffdfdatrde[rtphe

PERSONAL FRONT Born in July 18. 1950 in South London

Married to his second Joan, he has two children: Holly and Sam

Branson has Dyslexia and had poor academic performance as a student, but discovered his ability to connect with others

Knighted in 1999 for his “service to entrepreneurship”

Appears at No.85 on the list of “100” Greatest Britons”

ROLE MODEL →PLAYFUL LEADER→GEEK FOR ADVENTURES→ENTERTAINMENT CEL” The quintessential entrepreneur”

7

Richard Branson

Richard Branson Ranked in 2007’s Time

Magazine Top 100 Most Influential People in the world”

236th richest person according to Forbes’ 2008 list of billionaires, with estimated net worth of approx. $4.4 billion USD

Founder & CEO of Virgin GroupF” My interest in life comes from setting myself huge, apparently

unachievable challenges and trying to rise above them… from the perspective of wanting to live life to the full, I felt that I had to

attempt it”.

1970’s: the brand is born 1980’s: early growth / survival

“ The Brave may not live

forever – but the

Cautions do not live at

all ! “

Size does matter : “… you need to challenge and

compete with brands to become big yourself ”

1990’s ENTERPRENEURlAL START- UP

10

is one of the most exciting brands !!! Some Facts:

360 Compani

es worldwid

e,

An annual Virgin Group

turnover

of £11 bn

Employing

55 000 people

WHAT ARE YOU LOOKING FOR ? SearchBranson’s

Empire

Travel Lifestyle Media & Phone Music Money People & Planet

It’s all about Virgin

The Brand ValuesFun

VALUE FOR MONEY

Quality

Innovation

COMETITIVE CHALENGE

BRILLIANT CUSTOMER SERVICE

Love your

people

The Brand Core Values

“ Business is not a recipe which could be imitated”

BUSINESS PHILOSOPHY

“ Look for the best and

You will get the best”

“ Fun is the core of

how I like to do

business “

“Be different

“

Core beliefs Strategy Core Values Branson’s skills

Conclusion

•Helping people achieve things that they did not know they were capable of

•Being a catalyst to the success of others

•Constantly learning

•Public Relation genius –he understand what the media wants and gives it to them

•He is likeable He knows when to disappear

•Listen to people

•Encourage communication and feedback

•Integrate personnel into other parts of organization

•He is sponge for new ides

•Inspire people to think like entrepreneurs

•You and everybody around you will make mistakes

“Success one day

does not give you a

free lunch every

day thereafter”

Entrepreneur Mind Set

“Being good in business is the

most fascinating kind of art.

Making money is art and good business is the

best art”

-ANDY WARHOL

Thank You for your attention.

Have You got any questions ?

Thank You for your attention.

Have you got any questions?