entreprenuership as a career
DESCRIPTION
A presentation I prepared for a talk at a seminar on career choices. The presentation details few of the learning I had prepared. I hold no copyright to the image - I have used them only for educational purpose hereTRANSCRIPT
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Entrepreneurship...as a Career Choice
Sachidananda B SNSRCEL, IIM Bangalore
29 April 2014 1(c) Sachidananda Benegal
...as a Career Choice
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29 April 2014 2(c) Sachidananda Benegal
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Why do entrepreneurs start?
Expected Lifestyle
Bored with routine
Feeling underutilized
Aspiration
Independence
29 April 2014 (c) Sachidananda Benegal 3
Creative freedom
Larger Cause
Feeling underutilized
Livelihood
IndependenceIdea to Reality
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Why do entrepreneurs start?
Expected Lifestyle
Bored with routine
Feeling underutilized
Aspiration
Independence
29 April 2014 (c) Sachidananda Benegal 4
Creative freedom
Larger Cause
Feeling underutilized
Livelihood
IndependenceIdea to Reality
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What is it like?
Market Product/Service
29 April 2014 (c) Sachidananda Benegal 5
Very Busy! Fine, but withwhat?
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What is it like?
Doing the balancing act between the market and the product/service
Falling in love with your creation and not listen to the market
elseyou end up
29 April 2014 (c) Sachidananda Benegal 6
No body wants your product!
Forget Paying for it
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Finding the balance?
01 IDEA !
02 HYPOTHESIS
03 EXPERIMENTAL DESIGN
Do I have real evidence from my buyer thatthis is compelling?
What are the key assumptions required tomake this business work?
How do I definitely prove or disprove theassumption with minimum time or effort?
6.a PIVOTExperimentsdisprovehypothesis
29 April 2014 (c) Sachidananda Benegal 7
04 EXPERIMENTATION
05 PIVOT OR PERSEVERE?
6.b PERSEVERE
How do I definitely prove or disprove theassumption with minimum time or effort?
Am I reacting or am I focused on validating mypivotal assumptions?
Pivot or Persevere
Experiment proves hypothesis
Experimentsdisprovehypothesis
Hypothesis testing till you find a repeatable andsignificantly interesting business
A journey from: unmanageable to the manageable
The lean method!
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Does Balance mean success?
CustomerNeed
• Subjective:– What is success to you
may not be success tome
• A point of Balance of allthree
Successful Entrepreneurship
EconomicViability
PersonalSatisfaction
• Subjective:– What is success to you
may not be success tome
• A point of Balance of allthree
29 April 2014 (c) Sachidananda Benegal 8
Courtesy: Stevenson and Spence 2007
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In Summary...
29 April 2014 9(c) Sachidananda Benegal
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In Summary...
29 April 2014 10(c) Sachidananda Benegal
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In Summary...
29 April 2014 11(c) Sachidananda Benegal
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In Summary...
29 April 2014 12(c) Sachidananda Benegal
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In Summary...
29 April 2014 13(c) Sachidananda Benegal
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Here is my Map?A Vision without action would lead you no where
Network heavily: meet, greet, speak, listen, respond
Learn accepting No as an answerRead it as – “not now, not in this form...”
Time is the most important resource – have a premium on itLearn to focus – you could easily be distractedFail Fast, Fail Early
29 April 2014 (c) Sachidananda Benegal 14
Time is the most important resource – have a premium on itLearn to focus – you could easily be distractedFail Fast, Fail Early
Mitigate Risks as far as possibleThink of Affordable loss when in confusion/not moving ahead
Be open to changing goals – you means are all that you have; preserve them
Be Decisive: Close things – don’t let things dangle!
Be Assertive – don't appear arrogant
Remember – you do not have to re-invent the wheel
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All I have said is my experience, but the path is yours to make...
THANKS YOU
All I have said is my experience, but the path is yours to make...
29 April 2014 15(c) Sachidananda Benegal
All photo credits to the internet