Environmental Entrepreneurship in Action

For students enrolled in MSc Soil Science and Environmental Pollution

Session 4: The Refinery

Session outline:

1.) Taking Stock• What did you find out?

2.) Being Competitive• Why should we buy from you?

Taking Stock

So you’ve done your market research…

• Use the table in your Learning Log and consider:

• What did you find out?

• Was this what you expected?

• Do these findings support your Initial Business Proposition?

Being Competitive

• How to be competitive in the marketplace• Differentiating your product• Use sales language and focus on

BENEFITS!

• Answer the question:

• Why should we buy from you?

Assignment 2: Marketing Leaflet

• 2-3 page marketing leaflet

• For potential customers

• Communicate:

• Products/services provided• Benefits to customer

• E.g: TerraDat Geophysics Ltd

By the end of this session…

• Complete Revised Business Specification