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ENVIRONMENTAL MANAGEMENT

Report Parle Products Pvt. Ltd.

Satbir Kaur Narang

F.Y.B.M.S

Div: A Roll No. 34

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18th

February 2010

History

Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80

years. They are the makers of the world's largest selling biscuit, Parle-G, and a host of other very

popular brands. The name Parle symbolizes quality, nutrition and great taste. With a reach spanning

even the remotest villages of India, the company has come a very long way since its inception.

Many of the Parle Products - biscuits or confectioneries, are market leaders in their category

and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total

biscuit market and a 15% share of the total confectionary market in India, Parle has grown to

become a multimillion dollar company. While to consumers it's a beacon of faith and trust,

competitors look upon Parle as an example of marketing brilliance.

In 1929 a small company by the name of Parle Products emerged in British dominated India.

A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees.

A decade later it was upgraded to manufacture biscuits as well. Since then, the name Parle

has grown in all directions, won international fame and has been sweetening people's lives all

over India and abroad.

Why is conserving the eco-system important?

Imagine a world that's clean and fresh as the way we inherited it. Imagine a world full of

trees, birds and animals. The fact that we have to imagine it, speaks volumes about the stateof our planet. The world is home to not just human beings but also a wide variety of animals

and plants. All of them are dependent on each other for survival. If we take these natural

resources for granted or disturb the natural harmony of things, we face consequences like

global warming. Man has finally woken up to the damages he is causing to himself in the

long run and has started taking definitive steps. Carbon credits, increased environmental

awareness and many such initiatives are small steps towards a greener destination.

Eco-friendly Activities of Parle Products

Parle's products have been trusted by mothers and children across age groups as a nutritious

snack that has helped them grow healthy and strong. It is but natural that Parle Productswould like to return the favour to a generation that has helped it grow. Parle Products feels

this is the best gift that we can give our kids. A cleaner and greener planet which they can

treasure for the generations to come. They believe that we haven't inherited the earth, but

merely borrowed it from our children.

Parles My Green Planet is an initiative that takes definitive steps towards conservingour eco-system. Parle Products is contributing in its own way by taking up various initiatives

like planting more trees around India, conserving water, power and recycling waste. My

Green Planet works across levels from school students to environmentalists to media

professionals and through them educate and empower everyone about the cause of

environment conservation.

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What is School Giving Program?

The School Giving Program involves enthusiastic students from around 5000 schools across

India. They have to collect empty wrappers of Parle Products and deposit them in My Green

Planet bags installed in the participating schools. Parle Products aims at planting more than

1,00,000 trees across India. Parle Products will reward the winning class the title GreenClass of the School and the winning school, the title Green School of the City.

This program is done as a part of Give Indias Joy of Giving Week. Parle Products have

partnered Joy of Giving, which is a concerted effort that encourages people from all walks of

life to indulge in charitable work. This is done with an aim to give our children a sense of

purpose and responsibility in keeping our planet green and clean through Parle My Green

Planet initiative.

Green Planet Steps

Step 1: Collect as many Parle products wrappers as u can.

Step 2: Put them all in my green planet drop bags

Step 3: Green planet citizens will collect the wrappers

Step 4: We will plant 100000 trees in exchange of Parle product wrappers

So go ahead have a squirrels nest right next 2 your window

Parle-G Big Genius Marathon

Parle-G along with BIG FM had conducted a Parle G - for Green, G for Genius RJ

MARATHON in an effort to resolve local environment issues through a marathon hosted by

the RJs. This activity was in an attempt to raise social awareness over local environmental

issues. Issues included Water conservation, Save Electricity, Clean city Green city,

Conservation of forest etc. The RJs took up the cause on air and kept jockeying until they

received 9270 SMSes from Genius citizens, who promised to follow the Parle Genius 5

solutions to make the planet a greener and better place to live in. Each day Parle G shared

the Genius 5 ways to save the environment on each of the initiatives taken up. These were the

really simple ways which the common man, if follows will most certainly contribute to the

environment e.g. bathe using water from the bucket instead of the shower, switch off the

lights when u leave the room, plant trees etc. The RJ of each of the 44 stations of BIG FMsimultaneously stood for their local cause.

Conclusion

Parle Products believes that living an eco-friendly lifestyle is beneficial to the environment

and health of human beings and animals. Even simple steps would not only reduce the causes

of global warming and pollution, but will save money and create a healthier home

environment.

Hence it will continue to such measures in future with only more intensified efforts and

innovation.