行銷會計 - 華泰文化網皆包含習題解答上下冊書籍可分售會計學—...

會計行銷

1312

NEW!即將出版

年份：2018規格：544頁 /彩色 /平裝定價：未定

ISNB-13：9781260083521ISBN-10：1260083527

教學配件：教學資源光碟 ( PowerPoint /教師手冊 /題庫 )

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NEW!即將出版

作者 Michael R. Solomon Saint Joseph's University

CONSUMER BEHAVIORBuying, Having, and Being 12/e

年份：2016規格：488頁 /單色 /平裝定價：700元

ISBN-13：9789869290357ISBN-10：9869290357

教學配件： PowerPoint

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行銷通路策略八版Marketing Channel Strategy 8/e

譯者蕭仁傑中興大學行銷學系副教授作者 Robert W. Palmatier & Louis W. Stern & Adel I. El-Ansary

目錄

第一篇緒論第 1章認識通路策略第二篇設計通路策略第 2章最終使用者分析：區隔與標的鎖定 / 第 3章通路分析：稽核行銷通路 / 第 4章自製或外購的通路分析 / 第 5章通路結構與策略之設計第三篇通路結構與策略第 6章零售結構與策略 / 第 7章批發結構與策略 / 第 8章加盟結構與策略 / 第 9章新興通路結構和策略第四篇執行通路策略第 10章管理通路權力 / 第 11章通路衝突的管理 / 第 12章通路關係管理 / 第 13章管理通路政策和合法性 / 第 14章通路和物流管理

作者 George E. Belch San Diego State University Michael A. Belch San Diego State University

Contents

PART I: AN INTRODUCTION TO INTEGRATED MARKETING COMMUNICATIONS Ch 1 An Introduction to Integrated Marketing Communications / Ch 2 The Role of IMC in the Marketing Process PART II: INTEGRATED MARKETING PROGRAM SITUATION ANALYSIS Ch 3 Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations / Ch 4 Perspectives on Consumer Behavior PART III: ANALYZING THE COMMUNICATION PROCESS Ch 5 The Communication Process / Ch 6 Source, Message, and Channel Factors PART IV: OBJECTIVES AND BUDGETING FOR INTEGRATED MARKETING COMMUNICATIONS PROGRAMS Ch 7 Establishing Objectives and Budgeting for the Promotional Program PART V: DEVELOPING THE INTERGRATED MARKETING COMMUNICATIONS PROGRAM Ch 8 Creative Strategy: Planning and Development / Ch 9 Creative Strategy: Implementation and Evaluation / Ch10 Media Planning and Strategy / Ch11 Evaluation of Media: Television and Radio / Ch12 Evaluation of Media: Magazines and Newspapers / Ch13 Support Media / Ch14 Direct Marketing / Ch15 The Internet: Digital and Social Media / Ch16 Sales Promotion / Ch17 Public Relations, Publicity, and Corporate Advertising PART VI: MONITORING, EVALUATION, AND CONTROL Ch18 Measuring the Effectiveness of the Promotional Program PART VII: SPECIAL TOPICS AND PERSPECTIVES Ch19 International Advertising and Promotion / Ch20 Regulation of Advertising and Promotion / Ch21 Evaluating the Social, Ethical, Evaluating Aspects of Advertising and Promotion / Ch22 Personal Selling

ADVERTISING AND PROMOTIONAn Integrated Marketing Communications Perspective 11/e

NEW!

年份：2017規格：414頁 /雙色 /平裝定價：1240元

ISBN-13：9781259252464ISBN-10：1259252469


Contents

PART I: THE ROLE AND VALUE OF MARKETING RESEARCH INFORMATION Ch 1 Marketing Research for Managerial Decision Making / Ch 2 The Marketing Research Process and Proposals PART II: DESIGNING THE MARKETING RESEARCH PROJECT Ch 3 Secondary Data, Literature Reviews and Hypotheses / Ch 4 Exploratory and Observational Research Designs and Data Collection Approaches / Ch 5 Descriptive and Casual Research Designs PART III: GATHERING AND COLLECTING ACCURATE DATA Ch 6 Sampling: Theory and Methods / Ch 7 Measurement and Scaling / Ch 8 Designing the Questionnaire PART IV: DATA PREPARATION, ANALYSIS AND REPORTING THE RESULTS Ch 9 Qualitative Data Analysis / Ch10 Preparing Data for Quantitative Analysis / Ch11 Basic Data Analysis for Quantitative Research / Ch12 Examining Relationships in Quantitative Research / Ch13 Communicating Marketing Research Findings

ESSENTIALS OFMARKETING RESEARCH4/e

作者 Joseph F. Hair, Jr. University of South AlabamaMary W. Celsi California State University-Long Beach David J. Ortinau University of South FloridaRobert P. Bush Houston Baptist University

SERVICES MARKETING Integrating Customer Focus Acrossthe Firm 7/e

作者 Valarie A. Zeithaml University of North CarolinaMary Jo Bitner Arizona State UniversityDwayne D. Gremler Bowling Green State University

Contents

PART I: FOUNDATIONS FOR SERVICES MARKETING Ch 1 Introduction to Services / Ch 2 Conceptual Framework of the Book: The Gaps Model of Service Quality PART II: FOCUS ON THE CUSTOMER Ch 3 Customer Expectations of Service / Ch 4 Customer Perceptions of Service PART III: UNDERSTANDING CUSTOMER REQUIREMENTS Ch 5 Listening to Customers through Research / Ch 6 Building Customer Relationships / Ch 7 Service Recovery PART IV: ALIGNING SERVICE DESIGN AND STANDARDS Ch 8 Service Innovation and Design / Ch 9 Customer-Defined Service Standards / Ch10 Physical Evidence and the Servicescape PART V: DELIVERING AND PERFORMING SERVICE Ch11 Employees' Roles in Service Delivery / Ch12 Customers' Roles in Service Delivery / Ch13 Managing Demand and Capacity PART VI: MANAGING SERVICE PROMISES / Ch14 Integrated Services Marketing Communications / Ch15 Pricing of Services PART VII: SERVICE AND THE BOTTOM LINE Ch16 The Financial and Economic Impact of Service

年份：2018規格：632頁 /彩色 /平裝定價：1380元

ISBN-13：9781292153100ISBN-10：1292153105


一、解讀企業語言：針對初學者編寫，藉由交易記載引申出借貸法則和會計循環，教讀者看懂財務報表以決定是否投資、放款，以及如何管理企業。

二、著重實例演練：本書著重與實務接軌，整合各式豐富實例，有助於讀者將所學實際應用於會計領域當中。三、精選多元習題：蒐羅歷年高普考、特考、轉學考，以及會計技能檢定和銀行員考試題目，讓讀者輕鬆了解考題趨勢，並附上詳細解答，

強化解題能力。四、參照最新 IFRS精編：金管會規定我國上市公司自 2013年起採用國際財務報導準則 (IFRS)，我國商業會計及商業會計處理準則也配合

修正，並自 2016年 1月 1日起施行。本書參照新修正商業會計法等之規定，將各公報及法令介紹貫穿全書，讓初學者一開始就能建立會計準則的概念。

作者吳嘉勳輔仁大學金融與國際企業學系副教授會計學概要四版會計學十一版

Contents

Ch 1 Buying, Having, and Being: An Introduction to Consumer Behavior / Ch 2 Consumer and Social Well-Being / Ch 3 Perception / Ch 4 Learning and Memory / Ch 5 Motivation and Affect / Ch 6 The Self: Mind, Gender, and Body / Ch 7 Personality, Lifestyles, and Values / Ch 8 Attitudes and Persuasive Communications / Ch 9 Decision Making / Ch10 Buying, Using, and Disposing / Ch11 Groups and Social Media / Ch12 Income and Social Class / Ch13 Subcultures / Ch14 Culture

NEW!即將出版


ISNB-13：9781259921698ISBN-10：1259921697


目錄

第 1章基本概念 / 第 2章會計科目及借貸法則 / 第 3章平時會計處理程序 / 第 4章期末調整 / 第 5章會計循環的完成 / 第 6章買賣業會計 / 第 7章帳簿組織 / 第 8章會計憑證 / 第 9章現金 / 第 10章應收款項 / 第 11章存貨 / 第 12章不動產、廠房及設備 / 第 13章一般公認會計原則 / 第 14章負債 / 第 15章合夥會計 / 第 16章公司會計 (一 )：投入資本 / 第 17章公司會計 (二 )：保留盈餘 / 第 18章長期負債 / 第 19章投資 / 第 20章現金流量表 / 第 21章財務分析

年份：2017規格：雙色 /平裝定價：未定

ISBN-13：出版中ISBN-10：出版中

教學配件：教學資源光碟 ( PowerPoint /題庫 )

會計學十一版

目錄

第 1章基本概念 / 第 2章平時會計處理程序 / 第 3章期末調整 / 第 4章會計循環的完成 / 第 5章買賣業會計 / 第 6章現金及約當現金 / 第 7章應收款項 / 第 8章存貨 / 第 9章不動產、廠房及設備 / 第 10章負債 / 第 11章合夥會計 / 第 12章公司會計 / 第 13章應付公司債 / 第 14章投資 / 第 15章現金流量表

年份：2017規格：430頁 /雙色 /平裝定價：560元

ISBN-13：9789869362979ISBN-10：9869362974

教學配件：教學資源光碟 ( PowerPoint /題庫 )

會計學概要四版

會計

1514

審定幸世間臺灣大學資深名師作者林蕙真臺灣大學會計學系副教授

財團法人臺灣會計教育基金會執行長

李宗黎財團法人臺灣會計教育基金會董事長臺灣大學會計學系講師

劉嘉雯臺灣大學會計學系系主任

正業會審專業叢書正業會審叢書一向秉持易教、易學、易懂的理念來編撰，架構清晰循序漸進，內容及

時針對 IFRS及審計準則公報變動更新，綜合釋例與題庫兼顧學習及考試之需，完備的教師資源為輔助教學之利器，可視課程目標彈性運用。

教學配件

• 課程規劃：提供會計系 /非會計系教學大綱之擬訂。

• 投影片：(1)內文重點及定義說明，加強教學效果；(2)

釋例及解析，方便課堂運用實務教學；(3)豐富課文

圖表，利用圖表教學加深會計概念。

• 講義：每章節重點整理，提升教學效果的輔助教材。• 課本習題：提供課本習題 Word檔，可用於課堂解

題或課堂抽考及課後複習。

• 教師手冊習題：提供每章與課本習題相似題型，供課後複習及試卷出題用。

• 教師手冊：提供課本「問題」的部分及教師手冊習題的參考答案。

全一冊

年份：2016規格：748頁 / 單色 / 平裝定價：720元ISBN-13：9789867473790

下冊


上冊


✽每本書籍皆包含習題解答

✽上下冊書籍可分售

會計學—理論與應用(全一冊 ) 九版

會計學新論(上冊 / 下冊 ) 九版

中級會計學新論

高等會計學新論

財務報表分析—理論與應用 (全一冊 ) 三版

稅務會計—理論與應用 (全一冊 ) 四版

審計新論 (全一冊 ) 九版

中級會計學—理論與應用

下冊


上冊


下冊


上冊


成本與管理會計學新論

財務報表分析


稅務會計


審計新論


下冊


上冊年份：2015規格：716頁 / 單色 / 平裝定價：680元ISBN-13：9789867473738

成本會計學—理論與應用(全一冊 ) 四版

管理會計學—理論與應用(全一冊 ) 五版

(上冊 / 下冊 ) 七版 (上冊 / 下冊 ) 六版

(上冊 / 下冊 ) 八版 (全一冊 ) 六版

全一冊


全一冊


全一冊


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BESTSellers

全系列叢書勘誤資訊

會計教學服務網

會計

1716

1. A unique pedagogical framework that gives insight into every aspect of business decision making supported by accounting information.

2. The Conceptual/Analytical/Procedural (CAP) Model that allows instructors to easily customize their courses.3. New chapter-opening stories featuring many successful Asian entrepreneurs.4. A focus on International Financial Reporting Standards (IFRS) and IFRS-reporting companies.

Horngren's Cost Accounting defines the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of "different costs for different purposes," and reaches beyond cost accounting procedures to consider concepts, analyses, and management. The 16th edition incorporates the latest research and most up-to-date thinking into all relevant chapters, so that students are prepared for the rewards and challenges they will face in the professional cost accounting world of today and tomorrow.1. Emphasis on global Issues reflect today's increasingly global business environment.2. Focus on merchandising and service sectors (versus traditional manufacturing settings) highlight

the shifts in the US and world economies.3. Emphasis on sustainability as one of the critical managerial challenges of the coming decades.4. More focus on the role of accounting concepts and systems in fostering and supporting innovation

and entrepreneurial activities in firms.

INTERMEDIATEFINANCIAL REPORTING

FINANCIAL ACCOUNTING

ADVANCED FINANCIALACCOUNTING

年份：2018規格：1186頁 /雙色 /平裝定價：未定

ISBN-13：出版中ISBN-10：出版中

An IFRS Perspective 3/e

9/e

An IFRS Standard Approach 3/e

作者

Nelson Lam Visiting Associate Professor atBeijing Normal University and Hong KongBaptist UniversityPeter Lau Hong Kong Baptist University

NEW!

NEW!

Contents

PART I: CONCEPTUAL AND REGULATORY FRAMEWORK Ch 1 Financial Reporting and International Financial Reporting Standards / Ch 2 Conceptual Framework for Financial Reporting PART II: ELEMENTS OF FINANCIAL STATEMENTS-ASSETS Ch 3 Property, Plant and Equipment / Ch 4 Leases / Ch 5 Investment Property / Ch 6 Intangible Assets / Ch 7 Borrowing Costs / Ch 8 Impairment of Assets / Ch 9 Inventories PART III: ELEMENTS OF FINANCIAL STATEMENTS-LIABILITIES, EQUITY, INCOME AND EXPENSES Ch10 Revenue and Construction Contracts / Ch11 Revenue from Contracts with Customers / Ch12 Employee Benefits / Ch13 Income Taxes / Ch14 Provisions and Contingencies PART IV: FINANCIAL INSTRUMENTS Ch15 Financial Instruments – An Introduction / Ch16 Financial Assets / Ch17 Financial Liabilities and Derecognition / Ch18 Financial Instruments – Presentation and Disclosure PART V: PRESENTATION OF FINANCIAL STATEMENTS AND RELATED TOPICS Ch19 Presentation of Financial Statements / Ch20 Accounting Policies, Changes in Accounting Estimates and Errors / Ch21 Events after the Reporting Period / Ch22 Non-current Assets Held for Sale and Discontinued Operations / Ch23 The Effects of Changes in Foreign Exchange Rates / Ch24 Statement of Cash Flows / Ch25 Fair Value Measurement

Contents

Ch 1 Financial Statements and Business Decisions / Ch 2 Investing and Financing Decisions and the Accounting System / Ch 3 Operating Decisions and the Accounting System / Ch 4 Adjustments, Financial Statements, and the Quality of Earnings / Ch 5 Communicating and Interpreting Accounting Information / Ch 6 Reporting and Interpreting Sales Revenue, Receivables, and Cash / Ch 7 Reporting and Interpreting Cost of Goods Sold and Inventory / Ch 8 Reporting and Interpreting Property, Plant, and Equipment; Intangibles; and Natural Resources / Ch 9 Reporting and Interpreting Liabilities / Ch10 Reporting and Interpreting Bonds Securities / Ch11 Reporting and Interpreting Stockholders' Equity / Ch12 Statement of Cash Flows / Ch13 Analyzing Financial Statements

Contents

Ch 1 Risk Reporting / Ch 2 Group Reporting I: Concepts and Context / Ch 3 Group Reporting II: Application of the Acquisition Method under IFRS 3 / Ch 4 Group Reporting III: Accounting for Business Combinations and Non-Controlling Interests under IFRS 3 in Post-Acquisition Periods / Ch 5 Group Reporting IV: Consolidation under IFRS 10 / Ch 6 Group Reporting V: Equity Accounting under IAS 28 Joint Arrangements under IFRS 11 / Ch 7 Group Reporting VI: Complex Consolidation Issues / Ch 8 Accounting for the Effects of Changes in Foreign Exchange Rates / Ch 9 Financial Instruments: Classification, Recognition and Measurement / Ch10 Accounting for Derivatives and Hedge Accounting / Ch11 Accounting for Taxes on Income / Ch12 Earnings Per Share / Ch13 Share-based Payment / Ch14 Special Issues: Common Control

作者 Robert Libby Cornell University Patricia A. Libby Ithaca College Frank Hodge University of Washington

作者

Pearl Tan Singapore Management University Lim Chu Yeong Singapore Institute of TechnologyKuah Ee Wen Ernst & Young LLP

FINANCIAL ACCOUNTING HORNGREN'S COST ACCOUNTINGInformation for Decisions IFRS (Chapter 1-14) 3/e A Managerial Emphasis 16/e

作者 John J. Wild University of Wisconsin at Madison Barbara Chiappetta Nassau Community College Ken W. Shaw University of Missouri at Columbia Winston Kwok National University of Singapore

作者 Srikant M. Datar Harvard University Madhav V. Rajan Stanford University

NEW!

Contents

Ch 1 Accounting in Business / Ch 2 Analyzing and Recording Transactions / Ch 3 Adjusting Accounts and Preparing Financial Statements / Ch 4 Completing the Accounting Cycle / Ch 5 Merchandising Operations / Ch 6 Inventories and Cost of Sales / Ch 7 Cash and Internal Controls / Ch 8 Receivables / Ch 9 Long-Term Assets / Ch10 Current Liabilities / Ch11 Long-Term Liabilities / Ch12 Income and Equity / Ch13 Statement of Cash Flows / Ch14 Financial Statement Analysis / Appendix A: Financial Statement Information


ISBN-13：9781259254123ISBN-10：1259254127

教學配件：教學資源光碟( PowerPoint /教師手冊 /題庫 /習題解答)


ISBN-13：9789814742634ISBN-10：9814742635



ISNB-13：9781292211541ISBN-10：1292211547

教學配件：教學資源光碟 ( PowerPoint /教師手冊 /題庫 /習題解答 )

年份：2017規格：1131頁 /雙色 /平裝定價：1380元

ISBN-13：9789814742641ISBN-10：9814742643


NEW!即將出版

MANAGERIALACCOUNTING(Annotated Edition)11/e

作者

Ronald W. Hilton Cornell University David E. Platt University of Texas at Austin導讀者

許文馨臺灣大學會計學系暨研究所教授

FUNDAMENTALS OF COST ACCOUNTING5/e

NEW!

作者 William N. Lanen University of Michigan Shannon W. Anderson University of California at Davis Michael W. Maher University of California at Davis

NEW!即將出版

Fundamentals of Cost Accounting provides a direct, realistic, and efficient way to learn cost accounting. The Decision Opening Vignettes and Business Application boxes show realistic applications of these concepts throughout. All chapters conclude with a debrief that links the topics in the chapter to the decision problem faced by the manager.

年份：2017規格：735頁 /彩色 /平裝定價：1280元ISBN-13：9781259921285ISBN-10：125992128X


MANAGERIAL ACCOUNTING FOR MANAGERS4/e

作者 Eric Noreen University of Washington Peter Brewer Miami University Ray Garrison Brigham Young University


ISNB-13：9781260084122ISBN-10：1260084124

NEW!即將出版

This book is based on the market-leading managerial accounting solution, Managerial Accounting, by Garrison, Noreen and Brewer. The Noreen solution presents integrated and proven solutions designed to help attain course goals of student readiness, comprehension of content, and application of key concepts in the managerial accounting course.

1. Each chapter is written around a realistic business or focus company that guides the reader through the topics of that chapter.

2. There is significant coverage of contemporary topics such as activity-based costing, target costing, the value chain, customer profitability analysis, and throughput costing while also including traditional topics such as job-order costing, budgeting and performance evaluation.

年份：2017規格：816頁 /雙色 /平裝定價：1360元ISBN-13：9789863413011ISBN-10：9863413011


財務會計

1918

作者 Timothy J. Louwers James Madison University Allen Blay Florida State University David H. Sinason Northern Illinois University Jerry R. Strawser Texas A&M University Jay C. Thibodeau Bentley University

AUDITING &ASSURANCE SERVICES7/e

Contents

PART I: THE CONTEMPORARY AUDITING ENVIRONMENT Ch 1 Auditing and Assurance Services / Ch 2 Professional Standards PART II: THE FINANCIAL STATEMENT AUDIT Ch 3 Engagement Planning / Ch 4 Management Fraud and Audit Risk / Ch 5 Risk Assessment: Internal Control Evaluation / Ch 6 Employee Fraud and the Audit of Cash / Ch 7 Revenue and Collection Cycle / Ch 8 Acquisition and Expenditure Cycle / Ch 9 Production Cycle / Ch10 Finance and Investment Cycle / Ch11 Completing the Audit / Ch12 Reports on Audited Financial Statements PART III: STAND-ALONE MODULES Module A Other Public Accounting Services / Module B Professional Ethics / Module C Legal Liability / Module D Internal Audits, Governmental Audits, and Fraud Examinations / Module E Overview of Sampling / Module F Attribute Sampling / Module G Variables Sampling / Module H Auditing and Information Technology

作者

Vernon Richardson University of Arkansas Chengyee Chang San Diego State University Rod Smith California State University-Long Beach

作者

Steven M. Mintz California Polytechnic State University Roselyn E. Morris Texas State University

ACCOUNTING INFORMATIONSYSTEMS

ETHICAL OBLIGATIONS AND DECISION MAKING IN ACCOUNTING

2/e

Text and Cases 4/eNEW!即將出版

年份：2018規格：918頁 /雙色 /平裝定價：未定

ISBN-13：9781259254154ISBN-10：1259254151

教學配件：教學資源光碟 ( PowerPoint /題庫 /習題解答 )

NEW!即將出版

NEW!

年份：2017規格：587頁 /彩色 /平裝定價：1200元ISBN-13：9781259254192ISBN-10：1259254194


Contents

PART I: AIS AND THE BUSINESS Ch 1 Accounting Information Systems and Firm Value / Ch 2 Accountants as Business Analysts / Ch 3 Data Modeling / Ch 4 Relational Databases and Enterprise Systems PART II: BUSINESS PROCESSES Ch 5 Sales and Collections Business Process / Ch 6 Purchase and Payments Business Process / Ch 7 Conversion Business Process / Ch 8 Integrated Project / Ch 9 Data Analytics in Accounting / Ch10 Reporting Processes and eXtensible Business Reporting Language (XBRL) PART III: MANAGING AND EVALUATING AIS PROJECTS Ch11 Accounting Information Systems and Internal Controls / Ch12 Information Security and Computer Fraud / Ch13 Monitoring and Auditing AIS PART IV: AIS DEVELOPMENT AND MANAGEMENT Ch14 The Balanced Scorecard and Business Value of Information Technology / Ch15 Evaluating AIS Investments / Ch16 The Systems Development Life Cycle and Project Management: Addressing the Challenges of Building AIS Systems

1. Expanded discussion of ethics to engage students to better understand their own behavior. These are incorporated in addressing ethical obligations under professional codes of conduct and in areas such as whistle-blowing obligations.

2. Giving Voice to Values (GVV) approach is explained and used throughout the text.

3. Cases taken from the files of the SEC and discussion questions. Many of the cases deal with well-known examples of financial statement fraud in the U.S. and some of the international cases.

本書為 Ross財管系列最完整版，不僅擁有美國原版的所有內容，並將各章重點摘要整理成中文附於每章章末，依各節次序呈現，方便

學生對照。本書共 31章，主題包含公司理財簡介、財務報表與現金流量、定價與資本預算、風險、資本結構與股利政策、長期財務規劃、期貨

與選擇權、短期財務管理、併購、國際財務管理等重要內容，並在

第 2、6、9、10、13、14、15、19及 20等章納入了理論與實務應用的最新發展。此外，每一章皆附上合時的實例來輔助教學，這些

案例包含了在美英等國的多種產業，例如：電子、食品、房地產、

連鎖餐廳等，相信能提供教師與學生更豐富的視野。

作者 Richard A. Brealey London Business School Stewart C. Myers Massachusetts Institute of Technology Alan J. Marcus Boston College

FUNDAMENTALS OF CORPORATE FINANCE9/e

Contents

PART I: INTRODUCTION Ch 1 Goals and Governance of the Corporation / Ch 2 Financial Markets and Institutions / Ch 3 Accounting and Finance / Ch 4 Measuring Corporate Performance PART II: VALUE Ch 5 The Time Value of Money / Ch 6 Valuing Bonds / Ch 7 Valuing Stocks / Ch 8 Net Present Value and Other Investment Criteria / Ch 9 Using Discounted Cash-Flow Analysis to Make Investment Decisions / Ch10 Project Analysis PART III: RISK Ch11 Introduction to Risk, Return, and the Opportunity Cost of Capital / Ch12 Risk, Return, and Capital Budgeting / Ch13 The Weighted-Average Cost of Capital and Company Valuation PART IV: FINANCING Ch14 Introduction to Corporate Financing / Ch15 How Corporations Raise Venture Capital and Issue Securities PART V: DEBT AND PAYOUT POLICY Ch16 Debt Policy / Ch17 Payout Policy PART VI: FINANCIAL ANALYSIS AND PLANNING Ch18 Long-Term Financial Planning / Ch19 Short-Term Financial Planning / Ch20 Working Capital Management PART VII: SPECIAL TOPICS Ch21 Mergers, Acquisitions, and Corporate Control / Ch22 International Financial Management / Ch23 Options / Ch24 Risk Management PART VIII: CONCLUSION Ch25 What We Do and Do Not Know about Finance

NEW!即將出版

作者 Stephen A. Ross Massachusetts Institute of Technology Randolph W. Westerfield University of Southern California Jeffrey Jaffe University of Pennsylvania Bradford D. Jordan University of Kentucky導讀者郭震坤臺灣大學國際企業學系暨研究所教授

CORPORATE FINANCE (Annotated Edition)11/e

年份：2016規格：1018頁 /彩色 /平裝定價：1380元ISBN-13：9789863412779ISBN-10：9863412775


年份：2018規格：464 頁 /雙色 /平裝定價：未定

ISBN-13：9781259254789ISBN-10：125925478X


年份：2018規格：彩色 /平裝定價：未定

ISBN-13：9781259921964ISBN-10：1259921964


行銷 會計 - 華泰文化網皆包含習題解答 上下冊書籍 可分售 會計學—...

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行銷會計 - 華泰文化網皆包含習題解答上下冊書籍可分售會計學—...