경제체제와기업 - caucau.ac.kr/~orist/2007_s/mgt/ch01_2p.pdf1 기업...
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![Page 1: 경제체제와기업 - CAUcau.ac.kr/~orist/2007_S/MGT/ch01_2p.pdf1 기업 과비영리단체는우리의삶에어떻게기여하는가? 2 경제학이란무엇이며, 세경제주체는어떤연관성을](https://reader033.vdocuments.net/reader033/viewer/2022041615/5e3aeb62d533875b0e7a9b18/html5/thumbnails/1.jpg)
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경영학배움터(The Future of Business)
6인공역2판
경제체제와기업
Chapter
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1 기업과비영리단체는우리의삶에어떻게기여하는가?
2 경제학이란무엇이며, 세경제주체는어떤연관성을가지는가?
3 경제성장, 완전고용, 물가안정은어떻게국가경제건전성의척도가되는가?
4 인플레이션이란무엇인가? 왜발생하고어떻게측정하는가?
학습목표
![Page 2: 경제체제와기업 - CAUcau.ac.kr/~orist/2007_S/MGT/ch01_2p.pdf1 기업 과비영리단체는우리의삶에어떻게기여하는가? 2 경제학이란무엇이며, 세경제주체는어떤연관성을](https://reader033.vdocuments.net/reader033/viewer/2022041615/5e3aeb62d533875b0e7a9b18/html5/thumbnails/2.jpg)
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5 정부가거시경제목표를달성하기위해사용하는통화정책과재정정책이란무엇인가?
6 수요와공급이란무엇이며, 어떻게가격을결정하는가?
7 시장구조의네가지유형은무엇인가?
8 미시경제와거시경제환경은어떻게변화하고있는가?
학습목표 (계속)
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학습목표 1
기업과비영리단체는우리의삶에
어떻게기여하는가?
1
![Page 3: 경제체제와기업 - CAUcau.ac.kr/~orist/2007_S/MGT/ch01_2p.pdf1 기업 과비영리단체는우리의삶에어떻게기여하는가? 2 경제학이란무엇이며, 세경제주체는어떤연관성을](https://reader033.vdocuments.net/reader033/viewer/2022041615/5e3aeb62d533875b0e7a9b18/html5/thumbnails/3.jpg)
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1기업이란무엇인가?1
기업은…일상생활의토대가되는제품과서비스제공
…생활의질을결정하는직업, 제품, 서비스제공
소비자가원하는제품이나서비스를제공함으로써이익을창출하는조직체
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이익1
수입(매출)
-
비용
이익
=
소비자에게제품을팔거나서비스를제공하여벌어들인돈
서비스제공이나제품판매전체과정에서발생하는금전적지출
매출에서비용을뺀금액
![Page 4: 경제체제와기업 - CAUcau.ac.kr/~orist/2007_S/MGT/ch01_2p.pdf1 기업 과비영리단체는우리의삶에어떻게기여하는가? 2 경제학이란무엇이며, 세경제주체는어떤연관성을](https://reader033.vdocuments.net/reader033/viewer/2022041615/5e3aeb62d533875b0e7a9b18/html5/thumbnails/4.jpg)
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1비영리단체1
영리추구가아닌다른목적을가진조직체
정부는규모와영향력면에서가장큰비영리단체
미국은정부를제외한비영리단체가전체
경제규모의 28%를차지
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생산요소1
천연자원
노동
지식
자본
기업가정신
![Page 5: 경제체제와기업 - CAUcau.ac.kr/~orist/2007_S/MGT/ch01_2p.pdf1 기업 과비영리단체는우리의삶에어떻게기여하는가? 2 경제학이란무엇이며, 세경제주체는어떤연관성을](https://reader033.vdocuments.net/reader033/viewer/2022041615/5e3aeb62d533875b0e7a9b18/html5/thumbnails/5.jpg)
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1학습목표 2
경제학이란무엇이며, 세경제주체는어떤연관성을
가지는가?
2
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기업과경제는어떻게움직이는가?
거시경제학은경제전체를통합적으로연구
미시경제학은개별경제주체의경제행위에
초점을둠
한사회가유한한자원을이용하여어떻게제품과서비스를창출하고분배하는가를연구하는학문
2
![Page 6: 경제체제와기업 - CAUcau.ac.kr/~orist/2007_S/MGT/ch01_2p.pdf1 기업 과비영리단체는우리의삶에어떻게기여하는가? 2 경제학이란무엇이며, 세경제주체는어떤연관성을](https://reader033.vdocuments.net/reader033/viewer/2022041615/5e3aeb62d533875b0e7a9b18/html5/thumbnails/6.jpg)
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12 기업과경제는어떻게움직이는가?
경제학적관심사
무엇을생산할까?
얼마나생산할까?
어떻게생산할까?
누구를위해생산할까?
의사결정주체:시장정부
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생산규모
임금수준
고용수준
가격
제품및서비스
기업의의사결정
기업과경제는어떻게움직이는가?2
![Page 7: 경제체제와기업 - CAUcau.ac.kr/~orist/2007_S/MGT/ch01_2p.pdf1 기업 과비영리단체는우리의삶에어떻게기여하는가? 2 경제학이란무엇이며, 세경제주체는어떤연관성을](https://reader033.vdocuments.net/reader033/viewer/2022041615/5e3aeb62d533875b0e7a9b18/html5/thumbnails/7.jpg)
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1기업과경제는어떻게움직이는가?2
경제의순환
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3 학습목표 3
경제성장, 완전고용, 물가안정은어떻게국가경제건전성의척도가되는가?
![Page 8: 경제체제와기업 - CAUcau.ac.kr/~orist/2007_S/MGT/ch01_2p.pdf1 기업 과비영리단체는우리의삶에어떻게기여하는가? 2 경제학이란무엇이며, 세경제주체는어떤연관성을](https://reader033.vdocuments.net/reader033/viewer/2022041615/5e3aeb62d533875b0e7a9b18/html5/thumbnails/8.jpg)
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13 거시경제학: 큰그림
물가안정
완전고용
경제성장
거시경제의목표
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경제성장3
경제성장이란한나라의제품과서비스산출량의증가를뜻함
산출량이많아질수록생활수준이개선됨
경제성장의부작용
공해공공재의남용
국내총생산(GDP): 한해동안국내에서생산된모든제품과서비스의시장가치
![Page 9: 경제체제와기업 - CAUcau.ac.kr/~orist/2007_S/MGT/ch01_2p.pdf1 기업 과비영리단체는우리의삶에어떻게기여하는가? 2 경제학이란무엇이며, 세경제주체는어떤연관성을](https://reader033.vdocuments.net/reader033/viewer/2022041615/5e3aeb62d533875b0e7a9b18/html5/thumbnails/9.jpg)
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1국내총생산(GDP)3
Source: Bureau of Economic Analysis, July 2003.
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경기순환3
산출
소득
고용
물가
경기후퇴
GDP가두분기동안연속해서감소하는현상
경제활동의증가는다음의증가를촉진
![Page 10: 경제체제와기업 - CAUcau.ac.kr/~orist/2007_S/MGT/ch01_2p.pdf1 기업 과비영리단체는우리의삶에어떻게기여하는가? 2 경제학이란무엇이며, 세경제주체는어떤연관성을](https://reader033.vdocuments.net/reader033/viewer/2022041615/5e3aeb62d533875b0e7a9b18/html5/thumbnails/10.jpg)
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1실업3
실업의유형
마찰적실업
구조적실업
경기적실업
계절적실업
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미국의실업률
Source: U.S. Department of Labor Bureau of Vital Statistics
3
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14 학습목표 4
인플레이션이란무엇인가?
왜발생하고어떻게측정하는가?
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물가안정4
제품과서비스의수요가공급보다많을때발생
생산비증가로가격이오르면서발생
수요인플레이션
비용인플레이션
제품과서비스의가격이평균적으로오르는현상인플레이션
![Page 12: 경제체제와기업 - CAUcau.ac.kr/~orist/2007_S/MGT/ch01_2p.pdf1 기업 과비영리단체는우리의삶에어떻게기여하는가? 2 경제학이란무엇이며, 세경제주체는어떤연관성을](https://reader033.vdocuments.net/reader033/viewer/2022041615/5e3aeb62d533875b0e7a9b18/html5/thumbnails/12.jpg)
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1인플레이션의측정
소비자가구매하는생필품의평균적인가격수준을나타내는지수
소비자물가지수(소매물가지수)
(CPI)
생산업체나도매상이구입하는원자재, 에너지, 중간제품, 완제품의평균적인가격수준을나타내는지수
생산자물가지수(도매물가지수)
(PPI)
4
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5
정부가거시경제목표를달성하기위해사용하는통화정책과재정정책이란무엇인가?
학습목표 5
![Page 13: 경제체제와기업 - CAUcau.ac.kr/~orist/2007_S/MGT/ch01_2p.pdf1 기업 과비영리단체는우리의삶에어떻게기여하는가? 2 경제학이란무엇이며, 세경제주체는어떤연관성을](https://reader033.vdocuments.net/reader033/viewer/2022041615/5e3aeb62d533875b0e7a9b18/html5/thumbnails/13.jpg)
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1거시경제목표의달성5
경기안정정책
경기부양정책
통화정책
정부지출
세입
재정정책
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미연방정부의수입과지출5
![Page 14: 경제체제와기업 - CAUcau.ac.kr/~orist/2007_S/MGT/ch01_2p.pdf1 기업 과비영리단체는우리의삶에어떻게기여하는가? 2 경제학이란무엇이며, 세경제주체는어떤연관성을](https://reader033.vdocuments.net/reader033/viewer/2022041615/5e3aeb62d533875b0e7a9b18/html5/thumbnails/14.jpg)
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1민간투자위축 (驅逐효과, crowding out)
정부
기업/개인
지출확대
지출축소
5
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수요와공급이란무엇이며, 어떻게가격을결정하는가?
6 학습목표 6
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16
특정가격하에서소비자가구매하는제품이나서비스의양수요
수요란?
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6
특정가격하에서생산자가시장에내는제품이나서비스의양공급
공급이란?
![Page 16: 경제체제와기업 - CAUcau.ac.kr/~orist/2007_S/MGT/ch01_2p.pdf1 기업 과비영리단체는우리의삶에어떻게기여하는가? 2 경제학이란무엇이며, 세경제주체는어떤연관성을](https://reader033.vdocuments.net/reader033/viewer/2022041615/5e3aeb62d533875b0e7a9b18/html5/thumbnails/16.jpg)
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수요량과공급량이같아지는점균형점
수요와공급의균형
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수요곡선의이동6
![Page 17: 경제체제와기업 - CAUcau.ac.kr/~orist/2007_S/MGT/ch01_2p.pdf1 기업 과비영리단체는우리의삶에어떻게기여하는가? 2 경제학이란무엇이며, 세경제주체는어떤연관성을](https://reader033.vdocuments.net/reader033/viewer/2022041615/5e3aeb62d533875b0e7a9b18/html5/thumbnails/17.jpg)
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공급변동요인수요변동요인
소비자의소득
유행과기호
대체재/보완재가격가격전망
구매자수
신기술
원자재가격
대체재/보완재가격생산자수
세금부담
수요와공급의변동요인
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6 수요와공급의변동요인
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17
시장구조의네가지유형은무엇인가?
학습목표 7
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7
시장구조의유형
독점적경쟁
완전경쟁
순수독점
과점
자유시장에서의경쟁
![Page 19: 경제체제와기업 - CAUcau.ac.kr/~orist/2007_S/MGT/ch01_2p.pdf1 기업 과비영리단체는우리의삶에어떻게기여하는가? 2 경제학이란무엇이며, 세경제주체는어떤연관성을](https://reader033.vdocuments.net/reader033/viewer/2022041615/5e3aeb62d533875b0e7a9b18/html5/thumbnails/19.jpg)
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1완전경쟁7
시장에수많은소규모공급자가있다.
모두가동일하거나유사한물건을판다.
아무나아무때나쉽게시장에들어갈수도있고그만둘수도있다.
사고파는사람모두가가격이나생산과정등상품에대해자세히알고있다.
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1
순수독점7
한기업이해당산업전체의매출을독점한다.
한기업(firm)이곧산업(industry)이다.
진입장벽이높아신생기업이시장에들어와서독점기업과동등한경쟁을하기힘들다.
![Page 20: 경제체제와기업 - CAUcau.ac.kr/~orist/2007_S/MGT/ch01_2p.pdf1 기업 과비영리단체는우리의삶에어떻게기여하는가? 2 경제학이란무엇이며, 세경제주체는어떤연관성을](https://reader033.vdocuments.net/reader033/viewer/2022041615/5e3aeb62d533875b0e7a9b18/html5/thumbnails/20.jpg)
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1독점적경쟁7
시장에공급자가많다.
공급자는서로약간씩다른대체재를시장에공급한다.
시장에진입하기가비교적쉽다.
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1
과점7
소수의공급자가대부분의상품을공급한다.
시장진입비용이막대하여아무나시장에들어올수없다.
![Page 21: 경제체제와기업 - CAUcau.ac.kr/~orist/2007_S/MGT/ch01_2p.pdf1 기업 과비영리단체는우리의삶에어떻게기여하는가? 2 경제학이란무엇이며, 세경제주체는어떤연관성을](https://reader033.vdocuments.net/reader033/viewer/2022041615/5e3aeb62d533875b0e7a9b18/html5/thumbnails/21.jpg)
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18
미시경제와거시경제환경은어떻게변화하고있는가?
학습목표 8
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경제와경쟁환경의최근동향8
정부지출의증가
사회주의경제체제의변화
인재양성
장기적인관계형성
거시경제와미시경제의동향