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Equipment Software Solutions New Agent Development TrainingFirst Data Learning Organization

Copyright 2009, First Data Corporation. All Rights Reserved. Developed by: 26 Rev: 09/22/09/1.0

Copyright 2009, First Data Corporation. All Rights Reserved.

First Data Technology

First DataTM FD-10PIN Pad

First DataTM FD200 Check Imaging

Terminal

First DataTM FD-10C PIN Pad

First DataTM FD-20Contactless Reader

First DataTM FD300 Multi- Merchant

First DataTM FD50 Terminal

First DataTM FD100 Terminal

First DataTM FD400 Wireless Terminal

First DataTM FD-30 PIN Pad/Contactless

Reader


Why Sell First Data Terminal Solutions?

Only First Data channel partners can sell First Data equipment.

A merchant who purchases a First Data POS device is more likely to stay in your portfolio than a merchant who purchases a leading brand terminal.

-effective solution

First Data oversees the design and manufacturing processes to ensure cost-control .


Why Sell First Data Terminal Solutions?

Margins on the First Data equipment are typically higher for our partners than on the leading brands.

First Data monitors and audits the manufacturing process to help assure we build great quality products.

The FD100 was named Cards & Payments Best New Product Finalist in 2007.


FD50 RetailThe entry level FD50 is the lowest cost First Data terminal:

Memory (16MB SDRAM/16MB Flash)

Easy key navigation

2 USB ports

Dial and IP

The FD50 is positioned for smaller retail merchants.

Benefits:

Low cost

Similar interface (without the touch screen) as theFirst Data family of terminals


The FD100 terminal is a dial and IP-based terminal with security, reliability and an affordable price.

32-thermal printer, touch screen, and 5 USB ports.

Supports credit, debit, EBT, Telecheck services (including ECA with an attached peripheral), Gift, and Dynamic Currency Conversion.

*The First DataTM FD100 terminal was a Best New Product Finalist in the April 2007 Vol. 20 No. 4 issue of Cards & Payments magazine.

FD100

Benefits:

Fast transaction times/quicker checkouts

Fast application downloads/less downtime

Lots of memory/plenty of room for future upgrades

Intuitive interface/less staff training required


FD200 CheckSimilar to the FD100 with the following enhancements:

Integrated MICR reader/check imager with 3" thermal printer for receipt

Inkjet printer on the side to VOID checks

ARM7 CPU dedicated to check transactions

Ideal solution for merchants that process lots of check transactions.

Benefits:

Convert check transactions into electronic payments

Dual-printers decreases transaction times

Lower cost-of-ownership than ECLIPSE because Inkjet printer only VOIDs checks so the ink lasts a lot longer


FD300 Multi-MerchantSimilar to the FD100 with the following enhancements:

No keyboard

Quarter-inch VGA color screen

In addition to all of the FD100 software features it also supports multiple-merchant accounts (up to 99 MIDs) which is ideal for:

Doctor Offices

Beauty Salons

Stores with mail-order businesses

Benefits:

One terminal services multiple businesses in the same location

Cost of terminal can be shared between different clients


FD400 Mobile WirelessMobile wireless terminal that allow merchants to authorize electronic payments virtually anywhere there is GPRS (AT&T) or CDMA (Sprint) coverage

Features a color touch screen, 2.25" thermal printer, PIN pad, and smart card reader

Supports credit, debit, EBT, Telecheck services (Paper Warranty), Gift, and Over-the-Air (OTA) application downloads

Benefits:

Long battery life (up to 8 hours in normal operating conditions)

Small, hand-held design fits easily in a briefcase or a coat pocket

COMING SOON!


FD-10 and FD-10C PIN padsFirst Data PIN pads offer merchants the opportunity to capitalize on the rapid growth of debit, EBT and other PIN based transactions.

Payment Card Industry Payment Entry Device compliant (PCI PED).

Rugged ergonomic design with large, hard keys for ease of use.

Integrated magnetic stripe reader (FD-10C model).


FD-20 Contactless ReaderThe First DataTM FD-20 contactless reader offers the latest in fast and convenient electronic payment processing, allowing consumers to simply wave or tap their card to initiate the transaction.

Easily connects via a USB port to any of the First Data proprietary POS systems.

Does not require a separate power supply.

Field upgradeable to accept new payment types and enhancements as they become available.


First Data Terminals Solution Complexity

Solution Complexity

Complex Moderate Simple

Retail POS Retail Solution(Retail)

FD300 FD200 FD100 FD50

Restaurantand QSR

POS Restaurant Solution (Restaurant)

FD300 FD200 FD100 FD50New

NewNew New


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Equipment Offerings

1. Terminal

2. POS Retail / Restaurant Solutions

3. Software

4. Virtual Terminal(gateway)


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Class A & B

Class ACorporate supported

Order through MAO

Use POS help deskClass B

Processing only

Order from vendor directly

Direct questions to thevendor


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Platforms

What are the First Data platforms?

Nashville

Omaha

CardNet

BuyPass

What is a platform?

Front End - authorization

Back End - settlement


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Connectivity Types

Dial up

IP (High Speed)

WiFi

Wireless


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Equipment Types - Matching

Dial up

IP (High Speed)

WiFi

Wireless

Cell Tower

Cable

Satellite

Telephone

Column A Column B


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Solution ComplexitySimple Moderate Complex

Retail Hypercom® T7Plus FD-100 & FD200 POSSolution

Wireless Retail

Nurit 8020 CellTrek® ExaDigm® XD2000

Key Selling PointsVery cost effective

Easy to implement

Technical support

Industry compliant

Supports basic applications

Cost effective

Easy to implement

Technical support

Industry compliant

Supports multiple applications

Cost effective

Moderate to complex to implement

Technical support

Industry compliant

Supports multiple applications

Core Face-to-Face Product Solutions


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Peripherals Supported

Check Reader

PIN Pad

Contactless

FD-20 Contactless PIN Pad


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Before Ordering View the Equipment Matrix


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Solution ComplexitySimple Moderate Complex

Internet Global Gateway Connect GlobalGatewayAPI

Mail Order Telephone

Order

First Data PaymentSoftware for Windows®

(ICVerify® )

Key Selling PointsVery cost effectiveEasy to implementTechnical supportIndustry compliantStandard fraud features

Cost effectiveEasy to implementTechnical supportIndustry compliantStandard fraud features

Cost effectiveModerate to complex to implementTechnical supportIndustry compliant Standard fraud featuresEnhanced reporting features

Gateways & SoftwareCore Non-Face-to-Face Product Solutions

Purchasing Card Level III Capable-Business-to-Business


Leasing

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First Data POS Retail / Restaurant Solution systems:Simplified setup process

Microsoft Application Compatibility

Accounting integration

Enhanced transaction processing

Familiar and flexible stock and sales methods

No manual inventory tracking

Provide more personal and professional customer service

wants


Optional PeripheralsBar Code Express Printer (Zebra)

TPG Check Reader/Printer

Pole Display Unit (purchased separately)

Employee Swipe Cards (available through pcAmerica)

Back office software (purchased separately)


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Review1. What is a class A terminal?

2. Name two platforms that our terminals will work on?

3. What is the difference between WiFi and wireless?

4. Is it recommended that an Agent orders a full download through the MAO shopping cart? What about when working through TASQ directly?

5. What is a gateway and name two scenarios in which it works?

Equipment Software Solutions

TThhaannkk YYoouu!!New Agent Development TrainingFirst Data Learning Organization

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