erfm: how to understand customer engagement better than ever
DESCRIPTION
The new science of ERFM provides deep behavioural insight and helps you building better relationships with your customers. We explain the emerging practice and demonstrate how it opens up exciting opportunities for retail and ecommerce marketers, delivering far better results in terms of extended customer loyalty, increased conversions and realising better upsell and cross-sell opportunities.TRANSCRIPT
VIENNA • LONDON • MUNICH • ZURICH • BERLIN • PARIS • HONG KONG • MOSCOW • ISTANBUL • BEIJING • SINGAPORE • DUBAI
“Relying on RFM means missing opportunities to build relationships
with customers who are likely to purchase in future, or to recommend the brand
to others.”
RECENCY
FREQUENCY
MONETARY
RFM CAN NO LONGER MEET
THE NEEDS OF CUSTOMERS – OR MARKETERS
“Forward-thinking retailers are already adopting an
ERFM approach. In doing so, they report big uplifts not
just in engagement but also in conversion rates.”
ENGAGEMENT
ERFM – understand customers
IN MUCH MORE DETAIL
RECENCY
FREQUENCY
MONETARY
Understand & engage your customers
BY ADDRESSING THESE FOUR QUESTIONS
ERFM can tell you who your customer is: It enables a far more sophisticated segmentation than traditional RFM
and allows you to understand customers, and their likes, habits and preferences,
in much more detail.
Understand & engage your customers
BY ADDRESSING THESE FOUR QUESTIONS
• Enables far more sophisticated segmentation • Gives insights into behavioural patterns • Drives highly relevant interactions • Simplifies automated,
personalised recommendations
The emerging
SCIENCE OF ERFM…
…and
TURN IN LEADS TO
• Extended customer loyalty • Increased customer lifetime value • Strengthened retention • Higher conversion rates • Increased ROI
@Emarsys Emarsys
Get your free copy now: emarsys.com/en/whitepaper