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I’m waiting for Larry Ruvo inside Southern Nevada’s most exclusive speakeasy, the Copa Lounge. Named after the legendary Sands-era Rat Pack hangout, it’s discretely tucked atop the second floor executive

offices of Southern Wine & Spirits of Nevada. The distribution giant occupies a tasteful mission-style building in the southwest valley, with artwork lining the halls and a fountain in the courtyard. The 340,000-square-foot complex is the state’s nerve center for liquid libations, providing alcohol to mega-resorts and nightclubs, restaurants and convenience stores. It’s a staggering operation, with 450 local employees and 50 trucks that move up to 50,000 cases of liquor a night. The private lounge reflects refinement, sophistication and affluence. Cheery-wood lined walls showcase fine art lithographs, while overstuffed chairs, couches and ottomans form a casual salon. A brown marble bar is stocked with every spirit known to mankind, complete with its own private on-call bartender. The lounge has a balcony overlooking the sun-warmed roofs dotting an otherwise inconspicuous valley neighborhood. The Copa dazzles by design, seducing its visitors and serving as a nonpareildeal-closer.

by Tony Illia por trait by Jer r y Metellus

L ARRY RUVO CARRIES ON THE FIGHT TO KEEP MEMORY ALIVE

january 201236

Publication Design • Diamond Cake Magazine • Cover Story for Jan ‘12 Issue featuring Lary Ruvo and his fi ght to “keep memory alive”

Publication Design/Illustration • Diamond Cake Magazine • opening editorial for May ‘12 issue featuring an organization of local architects and designers

Publication Design/Collage • Diamond Cake Magazine • high-end spring fashion article for March ‘12 issue

Branding/Marketing Materials • Diamond Cake Magazine • various social media/web marketing materials

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1 facebook cover image announcing Addy Award 2 facebook “like” gate3 social media icon4 “quote a week” web banner

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Logo Design/Illustration • The Lady Silvia • hand-illustrated logo created for local downtown speakeasy bar & lounge

Logo Design • Trinity Haven Development • logo created for local contractor and downtown development company

Logo Design • Hands of Comfort Foundation • logo concept created for local humanitarian philanthropic organization

Logo Design • American Cream • logo concepts created for local rock & roll band (client approved bottom concept)

Logo Design/Illustration • Pie Heaven Bakery • logo concepts presented to client for new local pie bakery

Logo Design/Branding • Snow Hosts • logo design and large branded print pieces for national parks service program

Logo Design • Murlo Music • various logos designed for local production company’s sub-labels, DOPE & The Others (top two are concepts presented to client, bottom is final approved by client)

Collage/Illustration • Murlo Music • album cover created with custom artwork for local production company

Branding/Multiple Page Layout • Murlo Music • branded interactive press kit created for one of local production company’s artists

Branding/Multiple Page Layout • Murlo Music • selected pages from branded interactive proposal design created for local production company

Branding/Print Layout • HAC & ZAC • concept for branded sales kit/pocket folder (no pun intended) for new jeans & apparel label

Web Design • 702Stock.com • concept for Las Vegas-based stock photography website

Poster Design • Carvalho Creative • promotional material created for design studio’s art show at Emergency Arts

Branded Ad • Dollheads • branded advertisement concept for local blowdry & extensions bar

thank you.

ejvozzola@gmail.com • 702 416 7808 • @ejvozzola