erin waldron from data dozen may 7, 2019 at kc dama … · 1 bringing data to life: why data...
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ERIN WALDRON FROM DATA DOZEN ◍ MAY 7, 2019 AT KC DAMA DAY
BRINGING DATA TO LIFE:WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE
IMAGINE CREATING THIS DATA SET▸ On the Ground
▹ Animals move▹ Animals look similar▹ Extinct or unseen
▸ Taxonomy▹ Inclusion▹ Categories▹ Granularity
▸ Consistency▹ Different teams▹ Across multiple regions▹ Spanning years
ERIN WALDRONwww.datadozen.com
BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE
crickets...
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Most people .don’t read data.
ERIN WALDRONwww.datadozen.com
BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE
WHAT WE’LL DO TODAY
1 Bringing Data to Life: Why Data Visualization Matters for All Data People
2 Form Follows Function: Picking the Right Chart for Different Data
3 Long and Skinny Data: Structuring Data for Visualization
4 Visualization Makeovers: Avoiding the Most Common Data Visualization Mistakes
5 The Communication Checklist: Creating Better Organizational Conversations Around Data
ERIN WALDRONwww.datadozen.com
BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE
WHAT WE’LL DO TODAY
1 Bringing Data to Life: Why Data Visualization Matters for All Data People
2 Form Follows Function: Picking the Right Chart for Different Data
3 Long and Skinny Data: Structuring Data for Visualization
4 Visualization Makeovers: Avoiding the Most Common Data Visualization Mistakes
5 The Communication Checklist: Creating Better Organizational Conversations Around Data
ERIN WALDRONwww.datadozen.com
BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE
WHAT WE’LL DO TODAY
1 Bringing Data to Life: Why Data Visualization Matters for All Data People
2 Form Follows Function: Picking the Right Chart for Different Data
3 Long and Skinny Data: Structuring Data for Visualization
4 Visualization Makeovers: Avoiding the Most Common Data Visualization Mistakes
5 The Communication Checklist: Creating Better Organizational Conversations Around Data
ERIN WALDRONwww.datadozen.com
BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE
WHAT WE’LL DO TODAY
1 Bringing Data to Life: Why Data Visualization Matters for All Data People
2 Form Follows Function: Picking the Right Chart for Different Data
3 Long and Skinny Data: Structuring Data for Visualization
4 Visualization Makeovers: Avoiding the Most Common Data Visualization Mistakes
5 The Communication Checklist: Creating Better Organizational Conversations Around Data
ERIN WALDRONwww.datadozen.com
BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE
WHAT WE’LL DO TODAY
1 Bringing Data to Life: Why Data Visualization Matters for All Data People
2 Form Follows Function: Picking the Right Chart for Different Data
3 Long and Skinny Data: Structuring Data for Visualization
4 Visualization Makeovers: Avoiding the Most Common Data Visualization Mistakes
5 The Communication Checklist: Creating Better Organizational Conversations Around Data
ERIN WALDRONwww.datadozen.com
BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE
WWW.DATADOZEN.COM/KC-DAMA-DAY-2019
DATA VISUALIZATION IS SIMPLE
We encode our data in:
▸ Points▸ Lines▸ Area
And we tell multiple marks apart by their:
▸ Position▸ Size▸ Color▸ Shape
ERIN WALDRONwww.datadozen.com
BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE
COMMON CHART TYPES
▸ Bar Charts▸ Line Graphs▸ Area Charts▸ Pie Chart▸ Timelines▸ Dot Map
ERIN WALDRONwww.datadozen.com
BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE
▸ Gantt Chart▸ Box and Whisker▸ Bullet Graph▸ Bump Chart▸ Diverging Bars▸ Choropleth Map
▸ Histograms▸ Donut Chart▸ Treemap▸ Heatmap▸ Scatterplots▸ Small Multiples
A CHART OF BIOGRAPHYJOSEPH PRIESTLEY
1765
-TIMELINE-
WHEAT & WAGESWILLIAM PLAYFAIR
1786
-BAR CHART-
EXPORTS AND IMPORTSWILLIAM PLAYFAIR
1786
-LINE GRAPH-
POPULATION AND REVENUEWILLIAM PLAYFAIR
1801
-PIE CHART-
CHOLERA NEAR BROAD STREETJOHN SNOW
1854
-DOT MAP-
CAUSES OF MORTALITYFLORENCE NIGHTINGALE
1858
-ROSE GRAPH-
SUCCESSIVE LOSSES IN MENOF THE FRENCH ARMY IN
THE CAMPAIGN OF RUSSIA CHARLES MINARD
1869
-FLOW CHART-
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Form follows .function.
ERIN WALDRONwww.datadozen.com
BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE
THE HISTORY OF THE NFLMATT CHAMBERS
2018
-SMALL MULTIPLES-
THE AGE OF BORDERSPISSEGURI82
2018
-MAP-
THE SCALE OF THE MIGRANT CRISISNEW YORK TIMES
2015
-AREA CHART-
THE SCALE OF THE MIGRANT CRISISNEW YORK TIMES
2015
-AREA CHART-
THE SCALE OF THE MIGRANT CRISISNEW YORK TIMES
2015
-AREA CHART-
THE SCALE OF THE MIGRANT CRISISNEW YORK TIMES
2015
-AREA CHART-
WHOSE HERITAGESOUTHERN POVERTY
LAW CENTER
-FREQUENCY CHART-
ONE PERSON, ONE DOTDEMOGRAPHICS RESEARCH GROUP
UNIVERSITY OF VIRGINIA2010
-AREA CHART-
ONE PERSON, ONE DOTDEMOGRAPHICS RESEARCH GROUP
UNIVERSITY OF VIRGINIA2010
-AREA CHART-
CREATIVE ROUTINESRJ ANDREWS
2014
-DONUT CHARTS-
A WEEK OF LAUGHSGIORGIA LUPI &
STEFANIE POSAVEC2015
-QUANTIFIED SELF-
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Let’s .build.
ERIN WALDRONwww.datadozen.com
BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE