erin waldron from data dozen may 7, 2019 at kc dama … · 1 bringing data to life: why data...

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ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA DAY BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE

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Page 1: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

ERIN WALDRON FROM DATA DOZEN ◍ MAY 7, 2019 AT KC DAMA DAY

BRINGING DATA TO LIFE:WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE

Page 2: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart
Page 3: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

IMAGINE CREATING THIS DATA SET▸ On the Ground

▹ Animals move▹ Animals look similar▹ Extinct or unseen

▸ Taxonomy▹ Inclusion▹ Categories▹ Granularity

▸ Consistency▹ Different teams▹ Across multiple regions▹ Spanning years

ERIN WALDRONwww.datadozen.com

BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE

Page 4: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

crickets...

Page 5: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

Most people .don’t read data.

ERIN WALDRONwww.datadozen.com

BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE

Page 6: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart
Page 7: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart
Page 8: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart
Page 9: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart
Page 10: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart
Page 11: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart
Page 12: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

WHAT WE’LL DO TODAY

1 Bringing Data to Life: Why Data Visualization Matters for All Data People

2 Form Follows Function: Picking the Right Chart for Different Data

3 Long and Skinny Data: Structuring Data for Visualization

4 Visualization Makeovers: Avoiding the Most Common Data Visualization Mistakes

5 The Communication Checklist: Creating Better Organizational Conversations Around Data

ERIN WALDRONwww.datadozen.com

BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE

Page 13: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

WHAT WE’LL DO TODAY

1 Bringing Data to Life: Why Data Visualization Matters for All Data People

2 Form Follows Function: Picking the Right Chart for Different Data

3 Long and Skinny Data: Structuring Data for Visualization

4 Visualization Makeovers: Avoiding the Most Common Data Visualization Mistakes

5 The Communication Checklist: Creating Better Organizational Conversations Around Data

ERIN WALDRONwww.datadozen.com

BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE

Page 14: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

WHAT WE’LL DO TODAY

1 Bringing Data to Life: Why Data Visualization Matters for All Data People

2 Form Follows Function: Picking the Right Chart for Different Data

3 Long and Skinny Data: Structuring Data for Visualization

4 Visualization Makeovers: Avoiding the Most Common Data Visualization Mistakes

5 The Communication Checklist: Creating Better Organizational Conversations Around Data

ERIN WALDRONwww.datadozen.com

BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE

Page 15: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

WHAT WE’LL DO TODAY

1 Bringing Data to Life: Why Data Visualization Matters for All Data People

2 Form Follows Function: Picking the Right Chart for Different Data

3 Long and Skinny Data: Structuring Data for Visualization

4 Visualization Makeovers: Avoiding the Most Common Data Visualization Mistakes

5 The Communication Checklist: Creating Better Organizational Conversations Around Data

ERIN WALDRONwww.datadozen.com

BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE

Page 16: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

WHAT WE’LL DO TODAY

1 Bringing Data to Life: Why Data Visualization Matters for All Data People

2 Form Follows Function: Picking the Right Chart for Different Data

3 Long and Skinny Data: Structuring Data for Visualization

4 Visualization Makeovers: Avoiding the Most Common Data Visualization Mistakes

5 The Communication Checklist: Creating Better Organizational Conversations Around Data

ERIN WALDRONwww.datadozen.com

BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE

Page 17: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

WWW.DATADOZEN.COM/KC-DAMA-DAY-2019

Page 18: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

DATA VISUALIZATION IS SIMPLE

We encode our data in:

▸ Points▸ Lines▸ Area

And we tell multiple marks apart by their:

▸ Position▸ Size▸ Color▸ Shape

ERIN WALDRONwww.datadozen.com

BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE

Page 19: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart
Page 20: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

COMMON CHART TYPES

▸ Bar Charts▸ Line Graphs▸ Area Charts▸ Pie Chart▸ Timelines▸ Dot Map

ERIN WALDRONwww.datadozen.com

BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE

▸ Gantt Chart▸ Box and Whisker▸ Bullet Graph▸ Bump Chart▸ Diverging Bars▸ Choropleth Map

▸ Histograms▸ Donut Chart▸ Treemap▸ Heatmap▸ Scatterplots▸ Small Multiples

Page 21: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

A CHART OF BIOGRAPHYJOSEPH PRIESTLEY

1765

-TIMELINE-

Page 22: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

WHEAT & WAGESWILLIAM PLAYFAIR

1786

-BAR CHART-

Page 23: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

EXPORTS AND IMPORTSWILLIAM PLAYFAIR

1786

-LINE GRAPH-

Page 24: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

POPULATION AND REVENUEWILLIAM PLAYFAIR

1801

-PIE CHART-

Page 25: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

CHOLERA NEAR BROAD STREETJOHN SNOW

1854

-DOT MAP-

Page 26: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

CAUSES OF MORTALITYFLORENCE NIGHTINGALE

1858

-ROSE GRAPH-

Page 27: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

SUCCESSIVE LOSSES IN MENOF THE FRENCH ARMY IN

THE CAMPAIGN OF RUSSIA CHARLES MINARD

1869

-FLOW CHART-

Page 28: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart
Page 29: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

Form follows .function.

ERIN WALDRONwww.datadozen.com

BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE

Page 30: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

THE HISTORY OF THE NFLMATT CHAMBERS

2018

-SMALL MULTIPLES-

Page 31: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

THE AGE OF BORDERSPISSEGURI82

2018

-MAP-

Page 32: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart
Page 33: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

THE SCALE OF THE MIGRANT CRISISNEW YORK TIMES

2015

-AREA CHART-

Page 34: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

THE SCALE OF THE MIGRANT CRISISNEW YORK TIMES

2015

-AREA CHART-

Page 35: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

THE SCALE OF THE MIGRANT CRISISNEW YORK TIMES

2015

-AREA CHART-

Page 36: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

THE SCALE OF THE MIGRANT CRISISNEW YORK TIMES

2015

-AREA CHART-

Page 37: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

WHOSE HERITAGESOUTHERN POVERTY

LAW CENTER

-FREQUENCY CHART-

Page 38: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

ONE PERSON, ONE DOTDEMOGRAPHICS RESEARCH GROUP

UNIVERSITY OF VIRGINIA2010

-AREA CHART-

Page 39: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

ONE PERSON, ONE DOTDEMOGRAPHICS RESEARCH GROUP

UNIVERSITY OF VIRGINIA2010

-AREA CHART-

Page 40: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

CREATIVE ROUTINESRJ ANDREWS

2014

-DONUT CHARTS-

Page 41: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

A WEEK OF LAUGHSGIORGIA LUPI &

STEFANIE POSAVEC2015

-QUANTIFIED SELF-

Page 42: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart

Let’s .build.

ERIN WALDRONwww.datadozen.com

BRINGING DATA TO LIFE: WHY DATA VISUALIZATION MATTERS FOR ALL DATA PEOPLE

Page 43: ERIN WALDRON FROM DATA DOZEN MAY 7, 2019 AT KC DAMA … · 1 Bringing Data to Life: Why Data Visualization Matters for All Data People 2 Form Follows Function: Picking the Right Chart