ernst décsey: new ways of working: culture change
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New Ways of Working: Culture ChangeJ. Boye conference, Aarhus - 2 November 2015
Ernst Décsey
© U
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About UNICEF:
On the ground in over 190 countries and territories
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88% of the organization's staff positions are located in the field
About UNICEF:
34 National Committees in industrialized countries
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New ways of working?
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‘Share is the new save’(Jonathan Anthony)
What is your reality?
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I work in a‘command & control’top down situation
Source: http://goo.gl/NnUKct
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Our teams are self-directed, purpose-driven
and with well-defined processes
I can choose freely which projects to work on and
how much time to devote to each
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Let’s get to know each others
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• Our environment
• Preparing the ground
• Helping the seeds grow
• Adding fertilizer: Playful techniques
• Group exercise
• Wrap-up
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Today
Our environment
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“The greatest
danger in times of
turbulence is not
the turbulence; it
is to act with
yesterday's logic“
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Preparing the ground
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“By failing to
prepare, you are
preparing to fail.“
(Benjamin Franklin)
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Helping the seeds grow
“From a small
seed a mighty
trunk may grow.“
(Aeschylus)
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Adding fertilizerNew ways of working call for different approaches
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Playful, touchable, relatable…
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• Management buy-in
• Stakeholders involvement
• User awareness & training
• Recruiting champions
Management buy-in:
Guess cards
• Idea:
Guess cards illustrating the current
practice on one side and the
future/ideal approach on the other
side to support conversation
• Context and audience:
Senior management / key
stakeholders not aware of the
overall concept and required best
practices
• Purpose:
Create awareness of best practice
and our mistakes to date;
stimulate dialogue; convince
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Playful
Touchable
Relatable
low high
Stakeholders involvement:
Visual analogies
• Idea:
Use NYC urban infrastructure as a
way to illustrate the concepts of the
DW, information architecture and
new ways of working
• Context and audience:
Key stakeholders not familiar with
the abstract concepts and how they
relate to them in practice
• Purpose:
Surprise; help people understand
the concept based on their day-to-
day life experience
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Playful
Touchable
Relatable
low high
© n
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Stakeholders involvement:
Jar of whimsy
• Idea:
Give people a jar full of a diverse
range of characteristics and ask
them to organize them into groups
• Context and audience:
Key stakeholders with strong views
on how information should be
structured unaware of the
complexity of building an information
architecture and taxonomy
• Purpose:
Challenge colleagues; increase
awareness of the subjectivity of how
content is categorized/stored
From KMWorld 2013: John Matthew Upton,
Principle Consultant, ByteManagers, Inc.
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Playful
Touchable
Relatable
low high
User awareness and training:
LEGO® blocks
• Idea:
Use LEGO® blocks to invite users to
build the perfect Intranet with colors
representing different dimensions
(e.g. content, social)
• Context and audience:
Intranet 1.0 needing to be rebuilt
• Purpose:
Explain the Intranet dimensions;
engage in dialogue with participants
about a topic they would normally
not find easy to discuss; focus on
user needs
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Playful
Touchable
Relatable
low high
User awareness and training:
‘Post-it’® campaign
• Idea:
Place 'Post-it‘® notes with
messages about the benefits of
using Lync on people's desks and
office supplies
• Context and audience:
End user awareness campaigns
normally not focused on user
benefits
• Purpose:
Raise awareness in an
unconventional way; generate buzz
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Playful
Touchable
Relatable
low high
Recruiting champions:
Seed ‘bombs’
• Idea:
Disseminate 'seed bombs' with a
short note explaining what it
means concretely to work in new
ways
• Context and audience:
Key stakeholder reluctant to
adopt new ways of working
• Purpose:
Grow awareness; recruit
champions; leave a physical
'reminder'
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Playful
Touchable
Relatable
low high
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What can this be used for?
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Coffee time!
• Tell us about you
• Why did you come to this corner of the room?
• In one word, your current organizational challenge when
it comes to new ways of working?
• Your expectations for today?
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A spoon is used to apply makeup
• Tell us about you
• Why did you come to this corner of the room?
• In one word, your current organizational challenge when
it comes to new ways of working?
• Your expectations for today?
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Welcome back!
Group work (35 minutes)
• Split into 3 groups
• Choose a challenge identified earlier on
• Work together to find a playful, touchable, relatable and
practical technique to solve it – can be more than one
challenge
• You can use your answers for inspiration
• Fill in the worksheet (no worries, we will share them with everyone after the workshop)
• Be ready to report back to the other groups
Share your ideas back with the whole group (15 minutes)
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Give your idea a title:
New Ways of Working: Culture Change – UNICEF PFP
Sketch it:
Playful
Touchable
Relatable
low high
Audience(s):
Brief description:
Purpose:
Food for thought #1
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“There's no learning without trying
lots of ideas and failing lots of
times.”(Jonathan Ive)
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Food for thought #2
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“We talk about digital transformation but
we’re really talking about is human
transformation — new ways of working that
are more collaborative, open, and based on
principles of trust and sharing. It is up to all
of us to build our organizational commons
knowing that true leadership — the
capacity to influence change — is in all of
us, wherever we are and whatever we do.“
(Jane McConnell)
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Food for thought #3
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“Rien ne sert de s’obstiner à piloter
le changement par la culture (ce qui
revient souvent à faire porter son
poids sur les seules épaules des
collaborateurs) si vous n’êtes pas
prêts à changer le système, les
règles.“(Bertrand Duperrin)
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Ready to plant your seeds of change?
• Tell us about you
• Why did you come to this corner of the room?
• In one word, your current organizational challenge when
it comes to new ways of working?
• Your expectations for today?
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