escaping the middle ground
DESCRIPTION
JIM BURNS – TALKTALK BUSINESS IAN WATT - OVUMTRANSCRIPT
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ESCAPING THE MIDDLE GROUNDAGILITY AND THE SME
JIM BURNS – TALKTALK BUSINESSIAN WATT - OVUM
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Agenda Today
The Research findings
The importance of Agility in today’s environment
Agility Tips
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Agility
Responsive to change; primed for opportunity; and resolute against risk.
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Research sample – smaller companies
The smaller company sample comprised 310 companies with 10-200 employees, half of which had 50+ employees
Respondents were IT and other senior decision-makers with ICT purchase influence
Almost half of respondents were in ICT roles
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Almost two-thirds of SME respondents regard ICT agility as common sense/sound management practice
What does ICT agility mean to you?
62% of smaller company respondents believed ICT agility to represent sound business management
13% regarded ICT agility as a key source of competitive advantage
12% regarded ICT agility as representing investment underpinning the long-term validity of the business
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Half of respondents feel their organisation’s approach to agility is sub-optimal
How would you describe your organisation's approach to agility?
Roughly half of respondents felt their organisation struck the right balance on agility
But about a third felt their organisation was held back by the ICT technology currently used
A further 14% felt their organisation overlooked agility completely
6% felt their company’s ICT solution was over-engineered for agility, with a range of options rarely or never used
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Legacy systems coupled with budget constraints are seen as the main obstacles to agility
What restricts you most in moving towards
becoming more agile from a technology
perspective?
Almost half of respondents regarded the main barriers to agility as legacy technology resulting from cost constraints
This view was particularly strong among smaller companies
Poor IT literacy and lack of affordable choices were also seen as significant barriers particularly among smaller companies
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Affordable technology is seen as the main game changer for agility, particularly among smaller companies
The biggest game changer to your
organisation's ICT agility agenda would be...
Among smaller companies, about half of respondents regarded affordability as most important in increasing ICT agility
Among medium-sized companies, affordability was seen as most important by over a third of respondents
This supports the hypothesis that SMEs are only as agile as their technology choices allow them to be
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A majority of respondents agree that SMEs have to choose between paying too much and receiving too little
'Small and medium-sized businesses are limited to two choices:
Use costly and complex enterprise-grade solutions or affordable but feature-light consumer-grade technology. There is very little in-between.’
Almost two-thirds of respondents agreed that SMEs are limited to two choices: using costly and complex enterprise-grade solutions or affordable but feature-light consumer-grade technology.
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Agility Report Summary
A rock and a hard place
Beta state of mind
Less is more
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Being Agile allows you to cope with
change !
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84.4%GROWTH IN MOBILE TRAFFIC
YEAR ON YEAR
1/3 OF TRAFFIC
Now VIDEO
44x
GROWTH IN NETWORK TRAFFIC IN NEXT 10 YEARS
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Bandwidth Growth Sept 2012 – Sep 2013
Average traffic Sept 2012 385Gb Sep 2013 850Gb – 120% increase
Peak Traffic Sept 2012 415Gb Sep 2013 950Gb – 130% increase
Total network traffic on TalkTalk Next Generation Network
400
200
800
600
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Performance
82% have experienced networkoutages that have had an impact on business
Business Continuity
64% have experiencedsome form of disruption/compromise due to bandwidth restrictions
Security & Mobility
53% say their networks either don’tpermit or don’t support BYOD
Monitoring & Maintenance
64% feel they can easily makechanges to their network where needed
Check out http://www.talktalkbusiness.co.uk/solutions/network/
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5 Technology Agility Tips
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Tip 5 : Be clear on what you want to do
BYOD
Collaboration
Flexible Working
Wi-Fi
On-Line
Mobile
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Tip 4 : Speed Up Your Internet
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Tip 3 : Review how the cloud can help
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Tip 2 : Seriously consider VOIP
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Tip 1 : Choose the right supplier
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And of course, a bit about TalkTalk Business
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POWERING AGILITY
DIRECT INTERNET ACCESSFOR BUSINESSES THAT RELY
ON THE INTERNET
LARGEST UK NEXT GENERATION NETWORK
GREAT COVERAGE
FAST UK SUPPORT
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THANK YOU
ANY QUESTIONS?