esocialfoundation - social media training for sme's
DESCRIPTION
This presentation explains how eSocialMedia in London delivers training to SME's that allows them to have online business conversations.TRANSCRIPT
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eSocialFoundation
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About
eSocialMedia is a ground-breaking social media consultancy in London.
We have helped some of the biggest global companies achieve real business value from having online
conversations.
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eSocialFoundation is a workshop based program for that gives you the skills and tools to source
talent and clients online and have relevant online B2B conversations with them.
eSocialFoundation
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Will this give me:
• Quality Candidates?• Better Clients?• Operational Efficiency?• Brand Awareness?• Lead Generation?• Sector Knowledge?• A Differentiator?
Questions About Social Media
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The answer to all of these is
YES
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• Business decision makers are time poor with over 50 hours of backlogged work on their desk.
• Cold calls are ignored by 73% of decision makers and emails are becoming less and less effective.
• Interrupting online conversations and asking ‘Do you want a job/deal?’ or ‘Do you have a job/deal?’ is already a fatigued approach online.
Why Social Media?
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“90% of buying decisions are based on Internet research”
- Gartner
“Two out of three decision makers place more trust in their own research
than in information provided by a salesperson”
- Market Transformations
Context is King
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• Social media allows you to provide the research information these decision makers are looking for and draw them into an online conversation.
• This ‘content’ will also build your credibility, visibility, brand and reputation.
• eSocialFoundation provides you with the tools to do ‘Content Driven Marketing’ and have social interaction online and offline.
Social Media: Is it worth it?
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• eSocialFoundation takes you step by step through a proven methodology for creating professional, high-value conversations online based on online content that is relevant to your target client or candidate
• In five clearly defined steps, it leaves you with all the plans, tools and techniques you need to build engagement with your audience
• It is delivered over 4 – 6 weeks.
eSocialFoundation
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This methodology is in five parts:
Listen Target EngageInfrastructure
The Process…
Plan
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Plan
• We help you set realistic, quantifiable objectives• These are validated against your available
resources• The programme is planned according to your
time availability
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• A social website based on a blogging platform• A ‘content hub’ for your audience• Brings together the content from all the social channels• A content warehouse of answers to questions your
audience is asking• Highly optimised so your audience finds it
An optimised Social Media Infrastructure
Infrastructure
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All your content in one place for your audience
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• As a first step, you must MONITOR what is happening in the social media space.
• We help you build a customised ‘social media monitoring dashboard’ which allows you to understand what people are saying about:
• You and your clients• Your products or services• Your competition
• Monitoring will also help you find conversations which you may want to join or client questions you will want to answer
Listen
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An example monitoring dashboard
Other tabs display relevant videos, conversations and competitor mentions
RSS News feeds
Google news summary
Conversations on forums
Conversations on blogs
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• The key to social media conversation is CONTENT• Based on what you have learned from the monitoring, we help
you define a CONTENT STRATEGY to build a ‘warehouse’ of answers for questions your target audience are asking
• Then we help you turn this into a CONTENT SCHEDULE so you can produce a variety of blogs, videos, etc over the coming months
• And we show you how to define your TAGGING plan so that this content can be found and spread throughout the social space.
Target
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• Starting Online Conversations• Online Conversational Etiquette • How to seed conversations in various conversational spaces• How to re-use other interesting content• Best Practice Guides for Blogging, Tweeting, etc• Using the tools from the infrastructure, combined with
ongoing monitoring, to engage with your audience
Engage
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Support
Support conference calls or webinars are provided after:
1 Week1 Month2 Months
We also provide you with full telephone support for the 2 months following the training
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eSocialFoundationSo you are left with the tools, techniques and skills for your
ongoing social media interaction.