ESPN, Inc. Profile

ESPN Plaza935 Middle St.

Bristol, CT 06010 United States (Map)

Phone: 860.766.000Fax: 860.766.213

http://espn.go.com

  Table of Contents

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THE BASICS ..................................................................................................... 1

Key Information ......................................................................................... 1

Key Numbers ............................................................................................. 1

OVERVIEW ...................................................................................................... 2

INDUSTRY INFORMATION ........................................................................... 3

OFFICERS AND EMPLOYEES ...................................................................... 4

Corporate Officers ................................................................................... 4

Board .......................................................................................................... 5

BIOGRAPHIES ................................................................................................ 6

Christine Driessen ................................................................................... 6

Chuck Pagano ........................................................................................... 6

George W. Bodenheimer ......................................................................... 6

Ed Durso .................................................................................................... 8

John Skipper ............................................................................................ 8

Sean H. R. Bratches ................................................................................ 8

Norby Williamson .................................................................................... 10

David Berson ........................................................................................... 10

John Wildhack .......................................................................................... 11

Russell Wolff ............................................................................................. 11

John Walsh ................................................................................................ 11

David Preschlack .................................................................................... 12

Eric Johnson ............................................................................................ 13

Paul Cushing ............................................................................................ 13

Barry Blyn ................................................................................................ 13

Ben Pyne .................................................................................................. 14

Ed Erhardt ................................................................................................ 14

James (Jim) Kaufman ........................................................................... 14

COMPETITORS .............................................................................................. 15

Top Competitors ..................................................................................... 15

All Competitors ....................................................................................... 15

PRODUCTS AND OPERATIONS ................................................................. 16

COMPANY FINANCIALS .............................................................................. 17

Financial Overview ................................................................................. 17

Historical Financials ............................................................................... 17

OTHER RESOURCES AVAILABLE ON HOOVERS ONLINE .................... 18

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  The Basics

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ESPN Plaza935 Middle St.Bristol, CT 06010 United States (Map)

Phone: 860.766.000Fax: 860.766.213http://espn.go.com

ESPN is a superstar of the sports broadcasting world. The company is the leading cable sports broadcaster, reachingmore than 97 million US homes with its stable of channels, including ESPN, ESPN2 (sporting events, news, and originalprogramming), and ESPN Classic (historical sports footage). It also creates original programming for TV and radioand lends content for ESPN.com (operated by Disney Online), one of the most popular sports sites on the Internet. Itsinternational operations extend the ESPN brand to another 190 countries. ESPN is 80% owned by Walt Disney (throughABC); Hearst has a 20% stake.

KEY INFORMATIONDUNS Number 092077171Doing Business As EspnCompany Type Joint VentureLocation Type HeadquartersYear of Founding or Change In Control 1985State of Incorporation DE

KEY NUMBERSFiscal Year-End SeptemberSales (mil.) $4,031.01-Year Sales Growth 25.1%Employees At This Location 400

KEY PEOPLEGeorge W. Bodenheimer President, ESPN, Inc and ABC Sports; Co-Chairman, Disney

Media Networks; Chairman, ESPN, IncChristine Driessen EVP and CFOChuck Pagano EVP and CTOSteve Anderson EVP News, Talent, and Content OperationsDavid Berson EVP Program Planning and Development

  Overview

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ESPN is a superstar of the sports broadcasting world. The company is the leading cable sports broadcaster, reachingmore than 97 million US homes with its stable of channels, including ESPN, ESPN2 (sporting events, news, and originalprogramming), and ESPN Classic (historical sports footage). It also creates original programming for TV and radioand lends content for ESPN.com (operated by Disney Online), one of the most popular sports sites on the Internet. Itsinternational operations extend the ESPN brand to another 190 countries. ESPN is 80% owned by Walt Disney (throughABC); Hearst has a 20% stake.

The network has become more than just a leading sports outlet on TV: ESPN's popularity is so vast it is a forceto be reckoned with in popular culture, spurring catch phrases ("Boo-yah!") and launching athletes into celebritystatus. Through ESPN Original Entertainment, the broadcaster has pushed into original programming with talk shows(<em>Pardon the Interruption</em>), series television, and specials.

To reach that stage, ESPN has worked tirelessly to extend its power and influence throughout sports and entertainment.It holds broadcasting contracts with Major League Baseball, the National Basketball Association, and the NationalFootball League, as well as NASCAR and college sports conferences. In addition to the big ticket sports, ESPN has beenincreasing its coverage of minor sports leagues including Major League Lacrosse and Major League Soccer. In 2006 itacquired an equity stake in the Arena Football League and extended its AFL broadcasting contract for five more years.

ESPN took over <em>Monday Night Football</em> from sister company ABC in 2006. ABC lost about $150 million a yearon the venerable program, and the network decided it would fare better on cable. ESPN agreed to pay the NFL $1.1 billiona year (for eight years) for the broadcasting rights. ABC also turned over its sports programming arm (ABC Sports) toESPN, which now airs games on ABC under the ESPN banner.

For those curious about the roots of the company's name: the network's original name was the Entertainment andSports Programming Network when it was formed in 1979. The network adopted the new name -- ESPN, Inc. -- in 1985.

  Industry Information

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Hoover's Industries⋅ Media

⋅ Internet Content Providers⋅ Television

⋅ Television Cable, Pay & Broadcast Networks (primary)⋅ Radio Broadcasting & Programming

Primary SIC Code4841: Cable and other pay TV services

Primary NAICS Code515210: Cable and Other Subscription Programming

  Officers and Employees

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CORPORATE OFFICERSTitle Name Age Salary BonusPresident, ESPN, Inc and ABC Sports; Co-Chairman,Disney Media Networks; Chairman, ESPN, Inc

Mr. George W.Bodenheimer

49 - -

EVP and CFO Ms. Christine Driessen - - -EVP and CTO Mr. Chuck Pagano - - -EVP News, Talent, and Content Operations Mr. Steve Anderson - - -EVP Program Planning and Development Mr. David Berson - - -EVP Sales and Marketing Mr. Sean H. R. Bratches - - -EVP Administration Mr. Ed Durso - - -EVP Multimedia Sales, ESPN Customer Marketing andSales

Mr. Eric Johnson - - -

EVP, Disney and ESPN Networks Affiliate US Sales andMarketing

Mr. David Preschlack - - -

EVP Multimedia Sales Mr. David Rotem - - -EVP Content Mr. John Skipper - - -EVP and Executive Editor Mr. John Walsh - - -EVP Programming and Acquisitions Mr. John Wildhack - - -EVP Production Mr. Norby Williamson - - -EVP and Managing Director, ESPN International Mr. Russell Wolff - - -SVP New Program Development Mr. James Brown - - -SVP Research and Sales Development Mr. Artie Bulgrin - - -SVP International Programming and Marketing Mr. Tim Bunnell - - -SVP Content Development and Enterprises Mr. Keith T. Clinkscales - - -SVP Management Information Technology Mr. Paul Cushing - - -SVP and General Manager, ESPN Radio Mo Davenport - - -SVP Business Affairs and Business Development Ms. Marie Donoghue - - -SVP Communications Counsel and Corporate Outreach Ms. Rosa Gatti - - -SVP and Managing Editor, Studio Production Mr. Mark Gross - - -SVP ESPN Mobile Mr. Manish Jha - - -SVP ESPN Radio and ESPN Deportes Mr. Traug Keller - - -SVP and General Manager, Digital Media Mr. John Kosner - - -SVP Marketing Ms. Katie Lacey - - -SVP Communications Mr. Chris LaPlaca - - -SVP College Sports Programming Mr. Burke Magnus - - -SVP International Production, ESPN Classic andESPNews

Ms. Jodi Markley - - -

SVP Broadband and Interactive Sales Mr. Matt Murphy - - -SVP and General Counsel Mr. David Pahl - - -SVP and Editorial Director, ESPN New Media Mr. John Papanek - - -SVP ESPN Consumer Products Mr. Geoff Reiss - - -SVP Human Resources Mr. Paul Richardson - - -SVP ESPN Original Entertainment Mr. Ron Semiao - - -SVP Human Resources Mr. Daryl Smith - - -SVP and Controller Mr. Tony Waggoner - - -SVP Digital Media Production Mr. John Zehr - - -VP Magazine Sales Mr. Steven Binder - - -VP Consumer Insights Mr. Barry Blyn - - -VP and General Manager, ESPNU Ms. Rosalyn Durant - - -VP Special Events Marketing Ms. Lynn Kadri - - -VP Special Events Marketing Mr. Peter Rosenberger - - -

 

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Title Name Age Salary BonusVP Programming and Acquisitions Ms. Julie Sobieski - - -Editor-in-Chief, ESPN The Magazine Mr. Gary Belsky - - -President, ESPN/ABC Sports Customer Marketing andSales

Mr. Ed Erhardt - - -

CEO, SchoolSports Inc. Mr. James (Jim) Kaufman - - -Editor in Chief, ESPN.com Mr. Rob King - - -President, Disney and ESPN Networks Affiliate Sales andMarketing

Mr. Ben Pyne - - -

General Manager and Editorial Director, ESPN PublishingMr. Gary Hoenig - - -Director Communications Crystal Howard - - -Regional General Manager, ESPN Radio Mr. Tim McCarthy - - -Regional General Manager, ESPN Radio Mr. Jim Pastor - - -VP ESPN360.com Mr. Damon Phillips - - -

BOARD MEMBERSTitle Name AgePresident, ESPN, Inc and ABC Sports;Co-Chairman, Disney Media Networks;Chairman, ESPN, Inc

Mr. George W. Bodenheimer 49

  Biographies

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BIOGRAPHIES

Christine DriessenTitle: EVP and CFO

Other Company AffiliationsCompany Title Salary Bonus

Fordham University Trustee - -

BiographyDriessen oversees all global financial operations, advising on strategic planning for domestic and global acquisitions,

new business ventures and programming initiatives. She also plays a key role in the company's broadband Internet

strategy and programming rights agreements.

Source: Other: Publication, November 12, 2007

Chuck PaganoTitle held since 2007: EVP and CTO

Recent Work Highlights⋅ 2005 - 2007: EVP Technology

⋅ 2005: SVP Technology, Engineering, and Operations

BiographyPreviously Senior Vice President, Technology, Engineering and Operations, Pagano will have responsibility for all

technology sectors within ESPN, ensuring ESPN's cutting-edge position in the efficient utilization and development of

technology across its properties. Pagano, who joined ESPN prior to its debut on September 7, 1979, was a key driver in

the creation of ESPN's Digital Center, one of the most technically sophisticated television production facilities in the

world.

Source: Company Press Release, October 7, 2005

George W. Bodenheimer, Age 49Title held since 2007: President, ESPN, Inc and ABC Sports; Co-Chairman, Disney Media Networks; Chairman, ESPN, Inc

Other Company AffiliationsCompany Title Salary Bonus

ABC, Inc. Co-Chairman, Disney Media

Networks; President, ESPN

and ABC Sports

- -

The Walt Disney Company Co-Chairman Disney Media

Networks; Chairman and

President, ESPN; President,

ABC Sports

- -

ABC Sports, Inc. President - -

 

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Company Title Salary Bonus

ABC, Inc. President, ABC Sports;

Chairman and President,

ESPN

- -

The Walt Disney Company President, ESPN and ABC

Sports

- -

ABC, Inc. President, ABC Sports and

ESPN

- -

Recent Work Highlights⋅ 2007: Chairman and President; President, ABC Sports

BiographyAn ESPN and cable industry pioneer, George Bodenheimer was appointed president of ABC Sports in March 2003,

overseeing all the multimedia sports assets of The Walt Disney Company. He is also president of ESPN, Inc., a

position he has held since November 1998. Mr. Bodenheimer's path to leadership mirrors that of ESPN itself, with

a sharp focus on creativity, innovation, emphasis on enhancing value for ESPN fans and business partners, and a

commitment to teamwork. As president of ABC Sports, Mr. Bodenheimer oversees the most comprehensive sports

programming schedule in broadcast television, which includes "Monday Night Football," the NBA Finals, Stanley Cup,

the BCS Championship, World Cup Soccer, British Open, Little League World Series, U.S. and World Figure Skating

Championships, the IRL featuring the Indy 500 and the PGA TOUR, among other events. For ESPN, Inc., he leads one

of the world's premier brands with more than 40 business entities, including six domestic (ESPN, ESPN2, ESPN Classic,

ESPNEWS, ESPN Today and ESPN Now) and 25 international television networks; ESPN HD, a simulcast service of ESPN

in high-definition; ESPN Regional Television; ESPN Pay-Per-View, ESPN.com, ESPN Radio, ESPN The Magazine and books,

SportsTicker, the ESPN Zones (sports-themed restaurants); ESPN Deportes, a 24-hour, Spanish-language network to

be launched; and other new businesses including ESPN Broadband, ESPN Wireless, ESPN Video-on-Demand and ESPN

Interactive. Mr. Bodenheimer, who joined ESPN in January 1981, was appointed executive vice president, sales and

marketing, in 1996. Since his appointment as president of ESPN, Inc., in 1998, he has guided the company to industry-

leading innovations in integrated sales and marketing, original programming, acquisitions and new technologies.

He drove the establishment of the ESPN ABC Sports Customer Marketing and Sales division, marketing packages

across an unparalleled collection of multimedia sports assets; set the strategy to negotiate a multi-media, multi-year

agreement between ESPN, ABC Sports, The Walt Disney Company and the NBA -- making ESPN the first television

network in history to own rights for all four major professional sports at the same time; acquired the businesses

and assets of BASS, the world's largest fishing organization, which led to the creation of ESPN Outdoors; led the

programming department in long-term multimedia agreements with the NCAA -- including every game of the Women's

Basketball Tournament beginning in 2003 -- the PGA Tour, Wimbledon and World Cup and MLS Soccer; initiated the

development of ESPN Deportes, a Spanish-language programming block; oversaw the launch of nine new international

networks, including ESPN Classic Sport in France and Italy, localized "SportsCenters" in Asia, Brazil, Canada, India, Latin

America and Taiwan, and Global X Games events; and launched a variety of efforts focusing on interactive television,

broadband technology and wireless products, including a high-definition ESPN simulcast service, among many other

accomplishments. Mr. Bodenheimer was named the 2001 Sports Industrialist of the Year, the highest honor given by

the Sports Business Daily, recognizing his "vision in developing new techniques and innovations to stimulate corporate

growth." In 2002 The Sporting News selected him fourth on its Power 100, a list of the most powerful people in sports.

Prior to becoming president of ESPN, Mr. Bodenheimer held several executive positions in ESPN's Affiliate Sales

 

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and Marketing area throughout the 1980s, working in the company's Bristol, New York, Chicago, Denver and Dallas

offices: He joined the Affiliate Marketing staff as of ESPN's South Central region in 1982, was promoted to national

accounts manager of the Rocky Mountain region in 1985, and to director, Affiliate Sales, Eastern division in 1988. He

was named vice president, Affiliate Sales, Eastern division in 1989, and vice president, National Affiliate Sales in 1991.

He became vice president, Affiliate Sales and Marketing in November 1992, and senior vice president in October 1993.

Mr. Bodenheimber was named senior vice president, Sales and Marketing in May 1995, and executive vice president

in September 1996. Mr. Bodenheimer graduated from Denison University in 1980 with a bachelor of arts degree in

economics. He is based in New York but also works from ESPN's Bristol, Conn. headquarters. He is married with three

children.

Source: Other: Publication, 2006

Ed DursoTitle: EVP Administration

BiographyEd Durso, Executive Vice President, Administration, will continue to oversee legal and government affairs,

communications, facilities, human resources and security. Durso joined ESPN in 1989.

Source: Company Press Release, October 6, 2005

John SkipperTitle held since 2005: EVP Content

Other Company AffiliationsCompany Title Salary Bonus

ABC Sports, Inc. EVP Content - -

Disney Online SVP and General Manager,

ESPN Internet Group

- -

Recent Work Highlights⋅ 2004 - 2005: EVP Advertising Sales, New Media, and Consumer Products

⋅ 2004: EVP espn.com and ESPN The Magazine

BiographyPreviously Executive Vice President, Advertising Sales and ESPN Enterprises, Skipper will now oversee content in

all its forms for all ESPN and ABC Sports television, radio, Internet, publishing, wireless, broadband and Enterprises

operations. Skipper joined ESPN in June 1997 after several years in the publishing business, including the Disney

Publishing Group, which he joined in 1990. He oversaw one of the most successful magazine launches, ESPN The

Magazine, in March 1998. He later added ESPN.com, consumer products and Mobile ESPN.

Source: Company Press Release, October 6, 2005

Sean H. R. BratchesTitle held since 2005: EVP Sales and Marketing

 

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Other Company AffiliationsCompany Title Salary Bonus

Disney ABC Cable Networks Group President, Disney and ESPN

Networks Affiliate Sales and

Marketing

- -

ABC, Inc. President, Disney and ESPN

Networks Affiliate Sales and

Marketing

- -

Recent Work Highlights⋅ 2004 - 2005: President, Disney and ESPN Affiliate Sales and Marketing

⋅ 2004: EVP Affiliate Sales and Marketing

BiographySean Bratches was promoted to executive vice president, Sales and Marketing, ESPN in October 2005. Formerly

president, Disney and ESPN Networks Affiliate Sales and Marketing, he oversees all affiliate and advertising sales,

research, marketing and special events. This brings into one division ESPN's two primary revenue streams, affiliate

and advertising sales, supported by marketing, research and client support services. In his role, Bratches oversees all

affiliate distribution, licensing, marketing and local advertising sales for the domestic cable and satellite networks of

The Walt Disney Company -- ABC Family, Disney Channel, SOAPnet, Toon Disney, ESPN, ESPN2, ESPN Classic, ESPNEWS,

ESPN Deportes and ESPN HD. He also is responsible for the domestic distribution of related HDTV, broadband, video-on-

demand, subscription video-on-demand, interactive television, pay-per-view, Spanish-language and sports syndication

products. In addition, Bratches oversees ESPN's research department, which serves as a vital link between the

company's strategic planning of new products and services and constantly shifting marketplace dynamics, as well as the

company's special event marketing department. Bratches also serves on the ESPN Board of Directors. Based in ESPN

offices in both New York and Bristol, Connecticut, he reports directly to George Bodenheimer, co-chair, Disney Media

Networks, The Walt Disney Company, and president, ESPN and ABC Sports, and to Anne Sweeney, co-chair, Disney Media

Networks and president, Disney-ABC Television. Under Bratches' leadership, ESPN has become the industry leader in

creating affiliate value by strategically leveraging its core brand, while creatively integrating a number of high-profile

brand extensions, among them ESPN The Magazine, ESPN Radio, ESPN.com, ESPN Outdoors/B.A.S.S., ESPN-owned

events and the ESPN Zone, ESPN's sports-themed dining and entertainment complexes. Through his leadership ESPN's

newer, emerging networks have achieved record-setting growth. ESPN2 became the fastest cable network in history

to reach 80 million homes -- and is now available in over 89 million homes. ESPN Classic now reaches more than 58

million homes, compared to its 6.5 million homes when purchased by ESPN in 1997. ESPNEWS topped the 33 million

home mark in 2002, its fifth year of existence - and is now available in over 45 million homes. Additionally, ESPN HD

secured over 85% of multichannel video households under contract within its first year of launch. Bratches joined ESPN

in October 1988 as an account executive and, within a year, was promoted to senior account executive. In December

1992, he was named director, Northeast Region, before being promoted to vice president, Eastern Division in January

1995. He was promoted to senior vice president, Affiliate Sales and Marketing in December 1998, then promoted to

executive vice president, ESPN Affiliate Sales and Marketing in 2001 and, most recently, served as president, Disney and

ESPN Networks Affiliate Sales and Marketing, since 2004. Prior to joining ESPN, Bratches was a regional sales manager

for Storer Television Sales, Inc., where he was responsible for selling national spot advertising for the company's seven

owned and operated television stations across the country. He is a member of the CTAM Board of Directors and sits

on its Executive Committee. He served as co-chair for the 2001 CTAM Broadband Conference, and the organization's

 

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pre-Western Show panel in 2000. Bratches also serves on the WICT Strategic Advisory Committee and the Board

of Directors for the T. Howard Foundation. Bratches received a 2001 Vanguard Award for Young Leadership, the

cable industry's most prestigious award, presented by the National Cable & Telecommunications Association. He was

recognized in 2004 (#15) by CableFAX Magazine in its annual CableFAX 100 that profiles "Cable's 100 Heavy Hitters,"

and has been named each year since 1999. Bratches graduated from the Rochester Institute of Technology in 1984 with

a bachelor of arts degree in business administration.

Source: Other: Publication, 2006

Norby WilliamsonTitle held since 2007: EVP Production

Other Company AffiliationsCompany Title Salary Bonus

ABC Sports, Inc. EVP Studio and Remote

Production

- -

Recent Work Highlights⋅ 2005 - 2007: EVP Studio and Remote Production

⋅ 2005: SVP and Managing Editor, SportsCenter

BiographyNorby Williamson, previously Senior Vice President and Managing Editor, who has been promoted to Executive Vice

President, Studio and Remote Production overseeing all game, event, and studio production work for ESPN and ABC

Sports domestic television and radio networks (joined ESPN in 1985).

Source: Company Press Release, October 6, 2005

David BersonTitle held since 2007: EVP Program Planning and Development

Other Company AffiliationsCompany Title Salary Bonus

ABC Sports, Inc. SVP Program Planning and

Development

- -

Recent Work Highlights⋅ 2005 - 2007: SVP Program Planning and Development

⋅ 2005: SVP Programming and Acquisitions

BiographyDavid Berson, who has been promoted to the other top programming post as Senior Vice President, Program Planning

and Development for ESPN and ABC Sports (joined ESPN in 1994).

Source: Company Press Release, October 6, 2005

 

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John WildhackTitle held since 2007: EVP Programming and Acquisitions

Other Company AffiliationsCompany Title Salary Bonus

ABC Sports, Inc. SVP Programming

Acquisitions and Strategy

- -

Recent Work Highlights⋅ 2005 - 2007: SVP Programming Acquisitions and Strategy

BiographyJohn Wildhack, who has been promoted to one of two top programming positions in the company as Senior Vice

President, Programming Acquisitions and Strategy, overseeing all rights negotiations and league relationships for all

ESPN domestic television networks and ABC Sports (joined ESPN in 1980).

Source: Company Press Release, October 6, 2005

Russell WolffTitle held since 2004: EVP and Managing Director, ESPN International

Recent Work Highlights⋅ 2004: SVP and Managing Director, ESPN International

BiographyRussell Wolff will continue in his current role of Executive Vice President and Managing Director, ESPN International.

Wolff, along with the support of Driessen, has led initiatives around the world increasing the financial success of ESPN's

international operations. Wolff, who joined ESPN in 1997 managing ESPN's business interests in the Pacific Rim, is

responsible for all of ESPN's international business initiatives across television, radio, publishing, wireless, broadband,

and ESPN Enterprises operations.

Source: Company Press Release, October 6, 2005

John WalshTitle: EVP and Executive Editor

BiographyJohn A. Walsh serves as executive vice president and executive editor of both ESPN, Inc. and of the ESPN Internet

Group.

He has been executive editor of ESPN since December 1990, overseeing all studio and informational programming, and

being involved in the creative development of a variety of projects including The ESPYs. He has overseen the launch of

ESPN The Magazine and ESPN Radio, and was instrumental in developing the news and information elements of ESPN2.

 

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On January 19, 2000 he added to his responsibilities all creative development and editorial direction for ESPN.com,

NFL.com, ABCSports.com and Soccernet. Walsh reports jointly to George Bodenheimer, president of ESPN, Inc. and Dick

Glover, executive vice president, Internet media, ABC, Inc.

Walsh served as the managing editor for ESPN from January 1988 to December 1990, and was responsible for the

editorial content of all informational programming, including SportsCenter, ESPN's flagship sports news program.

The founding editor of the original Inside Sports magazine (1979-82), Walsh also served as managing editor of U.S.

News and World Report (1985-86) and Rolling Stone (1973-74). He held a number of editorial positions at Newsday

(1970-73), including sports editor; worked as sports editor of the Columbia Missourian (1967-70), and was an editor at

the Washington Post style section (1977-78). He has been the editor of three sports books, including "The Heisman: A

Symbol of Excellence," published in 1984. In addition, he has served as a consultant for several publications, including

Esquire magazine (1982-83), Vanity Fair magazine (1983-84), the New York Times Sunday sports "Part Two" magazine

(1985) and Special Report magazines published by Whittle Communications.

Walsh had been a consultant to ESPN from July 1987 to January 1988. His television experience includes consultancies

to CBS Sports' NFL Today program (1986-87 season) and with TVTV on a PBS documentary on the 1976 Super Bowl.

Under Walsh, ESPN's news and information programming has won 25 CableACE Awards and 28 Sports Emmy Awards,

including eight for the network's Outside the Lines series which examines sports issues off the playing field.

Walsh earned a bachelor of arts degree in English from the University of Scranton in 1966 and received a master's

degree in journalism from the University of Missouri in 1968. In 1991, he received the Frank J. O'Hara Award from the

University of Scranton's National Alumni Association, recognizing his "sustained achievement in the communications

field."

A native of Scranton, Pa., Walsh was born January 13, 1945, and is married with two children.

Source: Company Web Site

David PreschlackTitle: EVP, Disney and ESPN Networks Affiliate US Sales and Marketing

BiographySince January 2006, David Preschlack has served as Senior Vice President, Disney & ESPN Affiliate Sales and Marketing,

overseeing field sales, national accounts, business strategy, affiliate ad sales and affiliate marketing for all Disney and

ESPN products and services in the U.S. He was formerly Senior Vice President, National Accounts, with responsibility

for all domestic distribution and licensing efforts for The Walt Disney Company's assets within the Media Networks

Group. Mr. Preschlack joined ESPN as a Videotape Librarian in July 1995 and began working for the Affiliate Sales and

Marketing department in 1996 as a Sales Coordinator. He was promoted to Associate Account Executive, Affiliate Sales

and Marketing, Northeast Region (1997), Account Executive, Northeast Region (1997-1999), Senior Account Executive,

Affiliate Sales and Marketing, Northeast Region (1999-2000), Director, Affiliate Sales and Marketing, Northeast Region

(2000-02), and Vice President, National Accounts, Affiliate Sales and Marketing (2002-04). Mr. Preschlack graduated

 

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from Denison University with a Bachelor of Arts degree in Economics in 1995. He currently resides in Southport, CT with

his wife and three young children.

Source: Other: Publication, 2008

Eric JohnsonTitle held since 2007: EVP Multimedia Sales, ESPN Customer Marketing and Sales

BiographyJohnson had been senior vice president, multimedia sales since April 2006, overseeing the Burbank, Calif. office, which

is responsible for national advertising sales for West coast-based clients and agencies, which include all ESPN networks

as well as ESPN Radio, ESPNZones, ESPN Outdoors and ESPN International.

Johnson joined ESPN in 1999 as an Account Executive and was directly responsible for West Coast account television

sales.

Prior to joining ESPN, Johnson was a media director at Grey Advertising and an account executive for TIME Magazine in

Los Angeles.

Johnson was graduated from the University of California in 1991 and received a bachelor of arts degree in economics.

Source: Company Press Release, October 1, 2007

Paul CushingTitle held since 2005: SVP Management Information Technology

BiographyPaul Cushing, who will be promoted to Senior Vice President, Management Information Technology (MIT), overseeing

all of ESPN's corporate systems infrastructure, software project management and telecommunications (joined ESPN in

1994).

Source: Company Press Release, October 6, 2005

Barry BlynTitle held since 2008: VP Consumer Insights

BiographyBlyn joins ESPN from Sterling Brands where he was senior vice president, strategy, leading brand positioning projects

for companies including MTV, A&E, History Channel and Entertainment Weekly. Prior to that, Blyn worked for nine years

at Comedy Central where he rose to vice president, programming research. Blyn began his career in research at Peter

Hart Associates where he directed numerous consumer and political studies. Blyn was graduated from the University of

Michigan with a bachelor of arts degree in 1992 and earned a masters in business from NYU in 2002.

Source: Company Press Release, February 12, 2008

 

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Ben PyneTitle held since 2005: President, Disney and ESPN Networks Affiliate Sales and Marketing

BiographyBen Pyne, who will be promoted to President, Disney and ESPN Networks Affiliate Sales and Marketing, overseeing the

affiliate sales and marketing related efforts associated with all Disney and ESPN Media Networks (joined The Walt Disney

Company in 1992).

Source: Company Press Release, October 6, 2005

Ed ErhardtTitle: President, ESPN/ABC Sports Customer Marketing and Sales

Other Company AffiliationsCompany Title Salary Bonus

ABC Sports, Inc. President, ESPN/ABC Sports

Customer Marketing and

Sales

- -

BiographyEd Erhardt, who will continue as President of ESPN ABC Sports Customer Marketing and Sales, overseeing all

advertising sales and related efforts for all integrated media of ESPN and ABC Sports (joined ESPN in 1999).

Source: Company Press Release, October 6, 2005

James (Jim) KaufmanTitle held since 2007: CEO, SchoolSports Inc.

Other Company AffiliationsCompany Title Salary Bonus

SchoolSports, Inc. CEO - -

BiographyJames Kaufman is the President and Chief Executive Officer of SchoolSports and also serves on the Board Directors.

Mr. Kaufman joined SchoolSports in 1999 as Chief Development Officer overseeing business development and sales. Mr.

Kaufman previously served as Vice President of Business Development for Loews Cineplex where he helped build and

oversee the development and growth of its newly created International Division. Prior to that, Mr. Kaufman served in

various strategic planning and business development capacities with ESPN and Fox, Inc. Mr. Kaufman is a 1992 graduate

of Williams College. In 1996, Mr. Kaufman received his MBA with Beta Gamma Sigma honors from the JL Kellogg

Graduate School of Management.

Source: Other: Publication

  Competitors

call: 1-866-541-3770 | visit: www.hoovers.com July 2008 | 15

TOP COMPETITORS

⋅ CBS

⋅ Fox Entertainment

⋅ NBC

ALL COMPETITORS

⋅ CBS

⋅ Comcast SportsNet

⋅ Fox Entertainment

⋅ Madison Square Garden

⋅ NBC

⋅ NESN

⋅ Turner Broadcasting

⋅ VERSUS

⋅ YES Network

  Products and Operations

call: 1-866-541-3770 | visit: www.hoovers.com July 2008 | 16

Selected Operations

⋅ ESPN (sporting events and news channel)

⋅ ESPN Classic (archival sports footage channel)

⋅ ESPN Deportes (Spanish-language sports network)

⋅ ESPN Enterprises (new business venture development)

⋅ ESPN HD (high-definition channel)

⋅ ESPN International

⋅ ESPN On Demand (video on demand programming)

⋅ ESPN Original Programming (original content for cable channels)

⋅ ESPN Radio

⋅ ESPN The Magazine (print magazine)

⋅ ESPN2 (sporting events and news channel)

⋅ ESPN2HD (high-definition channel)

⋅ ESPNEWS (24-hour sports news channel)

⋅ ESPNU (college sports)

  Company Financials

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FINANCIAL OVERVIEWCompany Type Joint VentureLocation Type HeadquartersFiscal Year-End September2005 Sales (mil.) $4,031.01-Year Sales Growth 25.1%

HISTORICAL FINANCIALS

Income StatementYear Revenue ($ mil.) Net Income ($ mil.) Net Profit Margin ($

mil.)

Employees

Sep 2005 4,031.00 -- -- 1,250

Sep 2004 3,223.00 -- -- 1,250

Sep 2003 2,869.00 -- -- 3,400

Sep 2002 2,120.00 -- -- 1,250

Sep 2001 2,500.00 -- -- 1,250

Sep 2000 2,600.00 -- -- 2,500

2005 Year-End FinancialsDebt Ratio 0.0%

Return on Equity --

Cash ($ mil) --

Current Ratio --

Long-Term Debt ($ mil.) --

Shares Outstanding (mil.) 0.0

Dividend Yield --

Dividend Payout --

Market Cap ($ mil.) --

  Other Resources Available on Hoovers Online

call: 1-866-541-3770 | visit: www.hoovers.com July 2008 | 18

 Map of Headquarters

 Industry Watch

 News and Press Releases for ESPN (last 90 days)

 Financial Data Definitions

 Market Data Definitions

 Comparison Data Definitions

 Historical Financials & Employees Defnitions

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