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Digital, Social

& Mobile

Best Practices

Best PracticesTo deliver a multi-platform, engaging, brand-centric experience that will create sustainable connections be sure to:

Pre-promote driving to an online destination

Determine goals & identify the best platform for execution

Insert our brands into the organic social media conversation

Utilize live streaming & other digital tactics for national scope

Integrate digital messaging throughout the entire experience

Make it easy for consumers to share within all activations

Follow-through. Deliver an experience post festival with additional content

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Pre-promotion should always drive to an online destination for more info!

• Microsite• On-Air Spots• Show Site & Social

Media Announcements

• Paid Media

PRE-PROMOTION

TBSTNTALLACCESS.COM

MICROSITE: TBSTNTALLACCESS.COM

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Total Page Views – 25KFrom 6/24 - 7/5

Social Media Conversations

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Determine the goals & identify the best platform for execution. Remember mobile is key!

Twitter

Best used for on-the-go updates and promotions

Facebook

Best used for event awareness & recapping

Foursquare & Facebook Places

Put your energy into one or the other. It provides an interactive home base.

Social Media Conversations

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Get in on the organic conversation across social media platforms!

• Live Tweeting, Facebooking and/or blogging is a must

• Create an editorial plan • Identify a dedicated editorial team

Social Media Conversations

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A dedicated editorial team is absolutely necessary.• Interactive Marketing Manager• Community & Insights• Image Management Photographer & Editor

Social Media Conversations

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TBS Facebook Active Users

TBS KLOUT Score

Engagement increased & TBS sustained that increase after the activation!

Social Media Conversations

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TNT Facebook Active Users

Engagement increased & TNT sustained that increase after the activation!

Social Media Conversations

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Coverage across more than 30 sites & blogs…

…including Necole Bitchie, The YBF & The Urban Daily.

LIVE STREAMING

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Give national scope to the experience by

LIVE STREAMING one or multiple elements

LIVE STREAMING

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33,927 Total Streams14,189 Total Unique Viewers

Digital Messaging should be integrated throughout the entire experience from OOH to Brand Ambassador Copy Points. There should be a digital call-to-action

reinforcing at least one digital touchpoint!

OOH, DIGITAL SCREENS & SHUTTLES

AIRPORT DIGITAL BOARDS

DEPARTURE & ARRIVAL AREAS

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230,712 Total Impressions

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If the goal is sharing, provide consumers with an easy & immediate way to share across Facebook & Twitter via Social Media Kiosks.

• Be sure to capture data, i.e. email addresses• Customize the platform to integrate the branded/event

hashtags

KIOSKS FOR IMMEDIATE VIEWING & SHARING

KIOSKS FOR IMMEDIATE VIEWING & SHARING

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13,470 Total Video Views1,024 Total Videos Completed

100% Retrieval Rate

Extend The Conversation

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After the connection has been made, follow-through & extend the activation past the festival! Let content –

specifically fan-forward – lead the conversation

Outline all content that will deliver, and have a distribution plan for the new elements.