04.08.13

ESSENTIAL CREATIVE INTELLIGENCE

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A/W 13/14 GLOBAL DEMOGRAPHIC

ANALYSIS

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MEN’S UNDERWEAR: S/S 14 COMMERCIAL

COLOR UPDATE

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A/W 14/15 BEAUTY FORECAST: INDUSTRIAL

EVOLUTION PRODUCT & PACKAGING

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US FASHION PHOTOGRAPHERS: TRENDED

PEOPLE TO WATCH

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CLICKS TO BRICKS: FIVE WAYS WEB-ONLY

RETAILERS TRANSLATE OFFLINE

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LOS ANGELES WOMEN’S FOOTWEAR &

ACCESSORIES: MARCH 2013

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KIDS’ INSPIRATION: EASTER 2013

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SXSW INTERACTIVE 2013: TECHNOLOGY TOP

FIVE

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SXSW 2013: DENIM STREET SHOT ANALYSIS

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US MODERN MISSY: S/S 13 PREVIEWS

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The south of France inspires Ann Taylor's spring/summer 2013

collection, which features wear-to-work and casual separates that are

updated with bold florals and bright colors. Wear-to-work separates

feature prominently at The Limited, while Talbots’ collection has a

grown-up garden party feel. Preview these and other modern missy

brands S/S 13 collections including Chicos, Eileen Fisher and White

House Black Market.

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BUYING & SOURCING: RETAIL PREVIEWS

1 US MODERN MISSY: S/S 13 PREVIEWS

• Key items include the pencil skirt, the cardigan, the shift dress

and tailored shorts

• Key colors are navy, black, white, red and yellow

• Florals, stripes and paisley are important prints

• Lace, tweed and fabric appliqués represent key fabrics and details

KEY TRENDS

Easter treats and sweets are translated into stylish looks for the

kidswear market. Popular Easter fabrics for boys include seersucker,

railroad stripes, chambray and gingham, while tulle, crochet and soft

jerseys work for the girlswear market. Bow ties are the strongest boys'

accessory updated in pattern and fabric mixes, while strong petal

themes are prevalent for girls, revived through 3D necklines and petal-

shaped hems.

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• Crochet

• Fabric mixing

• Casual bowties

• Petal hem

• Polka dot

KEY TRENDS

2 KIDS’ INSPIRATION: EASTER 2013

WGSN identifies the key takeaways for the contemporary, modern

missy, and juniors’ markets from the global catwalks. For the

contemporary market, top items include pullover sweaters and tapered

pants, while bow blouses and capes are key for missys. See the full

report for a breakdown of each demographic and links to

comprehensive image galleries for each key item spotted.

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• Moto jacket & coat

• Pullover sweater

• Tapered pant

• Miniskirt

SHORTCUTS: CONTEMPORARY

A/W 13/14 CATWALKS: WOMENSW

3 A/W 13/14 GLOBAL DEMOGRAPHIC ROUND-UP

Bold color provides an essential update to underwear, especially for

contemporary trunk & brief shapes – with a new focus this season on

washed-out summer pastels for the younger market & primary mid-

tones for a more premium-feeling product. Deep red, indigo & cobalt

blue are the key commercial directions for boxer and retro briefs,

while mauve, coral & lime emerge as surprise trends.

VIEW REPORT>

• Cobalt blue

• Bright red

• Indigo

• Purple

• Lime green

KEY COLORS

MENSWEAR: COMMERCIAL UPDATE

4 MEN’S UNDERWEAR: COMMERCIAL COLOR UPDATE

Industrial Evolution inspires packaging with utilitarian design and

hard-edged geometrics. Practical, industrial processes deliver durable,

functional and trusted designs, while machinery and manufacturing

plates inspire hard-edged typography. See the full report for packaging

inspiration in line with WGSN's other autumn/winter 2014/15 macro

trends - Modern Myth and Rendering Reality.

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• Be inspired by machinery and manufacturing plates to create

hard-edge typography

• Create practical and functional packaging designs with a clean,

pared-back aesthetic

• Update color cosmetics by using contrasting materials for

packaging

SHORTCUTS

BEAUTY: PRODUCT & PACKAGING FORECAST

5 A/W 14/15: BEAUTY PRODUCT AND PACKAGING

For an event that’s usually focused on apps, platforms and all manner

of start-ups, there was a surprising amount of hardware dominating

the conversation at this year’s SXSW Interactive. From the all-seeing

Google Glass to 3D gesture control tools and a prototype Pilates top,

this report presents the biggest new gadgets from this year’s festival

and how they will impact the fashion and retail industries in the

future.

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• Google's talking shoe

• Leap motion

• Vibrating Pilates top

• Makerbot digitiser

• Memoto

TOP 5

MARKETING: TECHNOLOGY

6 SXSW INTERACTIVE 2013: TECHNOLOGY TOP 5

Denim applications move away from harder edged styling at SXSW

this year, with hand-drawn patterns, painted designs and candy-

colored stripes updating silhouettes. Painted designs range from biro

scribbled Aztec patterns to painted doodles and comic-book sketches,

while candy stripes - perfect for juniors - update girls’ denim shorts in

two tone and multi-color.

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YOUTH STREET SHOTS: DENIM

7 SXSW 2013: DENIM STREET SHOT ANALYSIS

• Scribbles & doodles

• Pale acid washes

• Extreme bleach

• Candy stripes

KEY TRENDS

Young creative US-based photographers are currently informing the

latest trends in fashion editorial and image making. WGSN profiles

three movements emerging amongst these up-and-coming artists –

“urban innovators,” “pretty grunge” and “dark ethereal story-telling.”

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YOUTH: THINK TANK

8 US FASHION PHOTOGRAPHERS: PEOPLE TO WATCH

• Urban innovators: innovative self-made artists who experiment

with "selfies,” photographic overlay and splicing techniques

• Pretty grunge: young female photographers who create fragile

images that seek to capture beauty in unexpected places,

• Dark ethereal storytelling: natural landscapes and magical

forest scenes are misted with color-pigmented clouds

WGSN SHORTCUTS

Previously web-only brands (or pure-play retailers) such as Warby

Parker, Bonobos and BaubleBar are now extending their brands

offline into physical spaces. Using consumer-centricity as a starting

point, these previously web-only retailers are adopting a new approach

when it comes to physical spaces, and focusing on creating an

immersive experience to reflect the brand ethos.

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RETAIL & VM: RETAIL STRATEGY

9 CLICKS TO BRICKS: TOP FIVE TIPS FOR SUCCESS

1. Harness the power of pop-ups

2. Locate retail space close to corporate headquarters

3. Embrace partnerships

4. Design retail spaces that mimic the online shopping experience

5. Offer one-to-one customer service

TOP FIVE TIPS

Summery brights and metallics lead color across product categories in

Los Angeles, while snakeskin is widely seen for heeled sandals and

party bags. Metal toecaps and cutouts add interest to stiletto shoes and

sandals, while embellished wrist cuffs toughen up bracelets.

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10 LOS ANGELES FOOTWEAR & ACCESSORIES

• Cut-out sandals

• Snakeskin bags

• Skinny belts

• Wrist cuffs

• Jewel-encrusted details

KEY TAKEAWAYS