essential first steps in seo final
TRANSCRIPT
Essential First Steps in SEO for your New Website
What are search engines looking for?
Content Performance
Authority User experience
CHOOSE A GREAT DOMAIN NAME
#1
#1Choose A Great Domain Name
Branding potential
www.yourcompany.co.uk
www.cheap-chairs-online.co.uk
RESEARCH THE RIGHT KEYWORDS
#2
#2Research the right keywords
Keywords too broad or generic
Trying to rank for 1 keyword at a time • bar stools
• cheap bar stools• low cost bar stool• black bar stool• chrome bar stool
#2Research the right keywords
Keywords without enough traffic
Keywords that don’t convert
#2Research the right keywords
Havea high search volume
MediaAnalysis
UpdateContent
Have low competition
#2Research the right keywordsEnsure
pages on your site are optimised for the right keywords
#2Research the right keywords
CRAFT YOUR CONTENT
#3
#3Craft your content
Write for your visitors first, and then for search engines
#3Craft your content
#3Craft your content
White papers
Blogs Articles
Webinars
Product News
Freshness
#3Craft your content
Length
#3Craft your content
OPTIMISE YOUR CODE
#4
#4Optimise your code
URL
PAGE
TITLE
PAGE
HEADING
H1-H2
META TAG
DESCRIPTION
IMAGE ALT
ATTRIBUTES
INTERNAL LINKS
BODY
CONTENT
#4Optimise your code
www.example.co.uk/bar-stools
#4Optimise your code
Page title
Page description
When writing your page’s title, make sure:
Different one for each page
Includes your keyword
Between 42 and 60 characters
When writing your meta description, make sure:
Different one for each page
Includes your keywords
Between 100 and 150 characters
Includes a call to action
#4Optimise your code
<title>.UK domain registration | Order your own .uk from 123-reg</title>
The title tag
#4Optimise your code
<metaname=”description”content=”Get a shorter and memorable web address for your UK based business with the new .uk domain name extension.”>
The meta description tag
#4Optimise your code
#4Optimise your code
#4Optimise your code
<h1>Main Heading</h1><h2>Secondary Heading 1</h2><h3>Sub-section of the secondary heading 1</h3><h2>Secondary Heading 2</h2><h3>Sub-section of the secondary heading 2</h3>
<h1>.UK domain names</h1><h2>Why is .uk ideal for you and your business?</h2><h2>Who can register .uk domains?</h2><h2>Why register .uk domain names?</h2>
Heading tags
When writing your headings, make sure:
Always have an h1, but never more than one.
Add relevant keywords to your heading tags
#4Optimise your code
Alt tags
#4Optimise your code
Interlinking
#4Optimise your code
Why is internal linking important?
#4Optimise your code
Interlinking mistakes
#4Optimise your code
Interlinking mistakes
#4Optimise your code
TECHNICAL SET UP
#5
#5Technical set up
Google Analytic
s
Add screenshot here
#5Technical set up
Google Webmaster Tools
#5Technical set up
Install an SEO plugin
#5Technical set up
#5Technical set up
BUILD LINKS
#6
#6Build Links
Links (extern
al)
#6Build Links
Creating purposef
ul content
#6Build Links
Promoting your content
#6Build LinksLINKBAIT
BLOG GUEST POSTING
DIGITAL PR
TRADE ASSOCIAITIONS
MEET-UPS
COMPETITOR ANALYSIS
PROFILE PAGES
NETWORKING
Building relationshi
ps
#6Build Links
POST-LAUNCH CHECKS
#7
#7Post-launch checks
Test usability
#7Post-launch checks
Test your website speed
#7Post-launch checks
Check your mobile website
#7Post-launch checks
SEO
is like going to the
GYM
#7Post-launch checks
SEARCH ENGINE OPTIMISER
That’s it