essential steps in seo

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Essential steps in SEO

Roxana StinguSenior SEO Specialist


93% of online experiences start with a search

Why should you do SEO?

Why aren’t you already doing SEO?

88% - Google’s current share of the UK search engine market

75% of users never go to page 2 of the search results


SEO is like going to the

GYM


What are search engines looking for?

Content Authority Performance UX


#1RESEARCH

The DOs and DONTs of Keywords


DON‘Ts

• clean suede boots• stretch boots• waterproof new boots• how to dry boots• gravity boots

Without enough traffic

That don’t convert


DOs

Have a high search volume

Have low competition


Google AdWordsKeyword Planner Tool


Übersuggest Keyword Suggestion Tool


#2CRAFT

Content is not just about keywords


Write for your visitors first, and then for search engines


ContentLength

Freshness


Ensure pages on your site are optimised for the right keywords


URL

PAGE

TITLE

PAGE

HEADING

H1-H2

META

DESCRIPTION

IMAGE ALT

ATTRIBUTES

INTERNAL LINKS

BODY

CONTENT

WELCOME TO MY PROFILE PAGE

My name is Rezaul Karim and I am a Graphic Design Artist.


www.example.co.uk/bar-stools


When writing your page’s title, make sure:Different one for each page

Includes your keyword

Between 42 and 60 characters


When writing your meta description, make sure:Different one for each page

Includes your keywords

Between 100 and 150 characters

Includes a call to action


When writing your headings, make sure:Always have an h1, but never more than one.

Add relevant keywords to your heading tags


ALT tags


InterlinkingWhy is it important?


Interlinking mistakes


#3GAIN AUTHORITY


External links


Purposeful content


Promoting your content


Building relationships

LINKBAIT

BLOG GUEST POSTING

TWITTER

DIGITAL PR

TRADE ASSOCIAITIONS

MEET-UPS

COMPETITOR ANALYSIS

PROFILE PAGES

NETWORKING

FACEBOOK


FACEBOOK


FACEBOOK

RESOURCESWebsite Metricshttps://www.123-reg.co.uk/blog/search-engines/beginner-guide-to-google-analytics/https://www.123-reg.co.uk/blog/seo-2/beginner-s-guide-to-webmaster-tools/

Keyword optimisationhttps://www.123-reg.co.uk/blog/seo-2/a-beginners-guide-to-keyword-research/https://www.123-reg.co.uk/blog/seo-2/how-to-optimise-a-landing-page-for-search-engines/https://www.123-reg.co.uk/blog/seo-2/how-to-optimise-your-wordpress-blog-posts/ Backlinkshttps://www.123-reg.co.uk/blog/seo-2/penalised-by-google-here-are-11-reasons-why-and-how-to-recover/https://www.123-reg.co.uk/blog/domains/increase-domain-authority/ Social Mediahttps://www.123-reg.co.uk/blog/social-media/6-ways-to-be-a-social-media-star-in-2015/

More SEO Toolshttps://www.123-reg.co.uk/blog/seo-2/beginners-guide-to-seo-tools/


Any questions?Thank you


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essential steps in seo

Small Business & Entrepreneurship