essentials of starting online business in russia (mt presentation)
TRANSCRIPT
![Page 1: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/1.jpg)
Essentials of starting online business in RussiaMaster Thesis, Sergey Konovalov
![Page 2: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/2.jpg)
Trends & background
![Page 3: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/3.jpg)
Small business & entrepreneurship
![Page 4: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/4.jpg)
Demand for knowledge
![Page 5: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/5.jpg)
Simplified regulations
![Page 6: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/6.jpg)
Growth of “digital” markets
![Page 7: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/7.jpg)
Improvement of infrastructure
![Page 8: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/8.jpg)
Result:Growth of online commerceentrepreneurship
![Page 9: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/9.jpg)
Other researches
Framework
Findings
![Page 10: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/10.jpg)
Delimitations
![Page 11: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/11.jpg)
General level only
![Page 12: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/12.jpg)
North-West Region
1500 kilometers
![Page 13: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/13.jpg)
Business-to-Customer
![Page 14: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/14.jpg)
Internet = main channel
![Page 15: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/15.jpg)
Research questions
![Page 16: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/16.jpg)
Too many questions
![Page 17: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/17.jpg)
Question× Weight
× Expert Mark --------------------Question Rank
![Page 18: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/18.jpg)
What are core elementsof successful small business in online retail?
![Page 19: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/19.jpg)
What are requirements for infrastructure?
![Page 20: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/20.jpg)
What are risk zonesand tools to control?
![Page 21: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/21.jpg)
Analysis of former researches
![Page 22: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/22.jpg)
EntrepreneurshipSeveral competing theories, importance of personality, connection with innovations.
![Page 23: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/23.jpg)
RussiaGrowing GDP, one of the biggest audience in Europe, networking.
![Page 24: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/24.jpg)
OnlineBroadband connections, dependency on offline processes.
![Page 25: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/25.jpg)
Framework: models & concepts
![Page 26: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/26.jpg)
Business Model Canvas
![Page 27: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/27.jpg)
Balanced Scorecard
![Page 28: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/28.jpg)
PDCA
![Page 29: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/29.jpg)
Findings
![Page 30: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/30.jpg)
Scorecard
INDICATOR IMPORTANCE
Number of suppliers Not important
Amount of re-investments Not important
Growth ratio Tentative + comment
Stock value Tentative + comment
Width of product range Not important + comment
Estimated market value Not important + comment
Average value of sale Very important
Number of regions Important + comment
Segmentation Important
Costs Tentative + comment
Turnover and gross profit Very important
![Page 31: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/31.jpg)
Know market and demand before
![Page 32: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/32.jpg)
Do not buy before selling
![Page 33: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/33.jpg)
Buy at the right price
![Page 34: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/34.jpg)
Ensure quality
![Page 35: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/35.jpg)
Sales & Marketing
![Page 36: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/36.jpg)
![Page 37: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/37.jpg)
![Page 38: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/38.jpg)
Conclusion
![Page 39: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/39.jpg)
Recommended indicators
INDICATOR RECOMMENDATION
Stock value Keep low
Growth ratio Keep high
Average sales value Keep high
Marketing costs Adjust to sales
Value proposition Make sure offer has benefits
![Page 40: Essentials of starting online business in Russia (MT presentation)](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a05df81a28ab372e8b45d2/html5/thumbnails/40.jpg)
Discussion & answers