Establish Sound

Profiles for the Company

Unit Four

McDonald

McDonald'sIs the leading global foodservice retailer with more than 30,000 local restaurants serving 52 million people in more than 100 countries each day. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women.

It is one of the world's most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which we do business.Serves the world some of its favorite foods - World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin.

Our rich history began with our founder, Ray Kroc. The strong foundation that he built continues today with McDonald's vision and the commitment of our talented executives to keep the shine on McDonald's arches for years to come. To read more about McDonald's history, vision and executives, click on their links in the left menu.

Reading AReading BSimulated WritingListening and Speaking

Reading A: Managing People and Organization

Para. 1How long has McDonald’s been founded according to paragraph 1?

Para. 2Why does McDonald’s educate its employees?

How does McDonald’s encourage its employees to continue their studies?

Para. 3How does McDonald’s do to ensure safety and quality?

Para. 4What is the theme of the Five People Principles?

Vocabulary

Commitment to education 对教育的承诺Commitment to quality and safety 保证质量和安全Commitment to social responsibilities 承诺社会义务Commitment to employees 对员工的承诺Diverse opinions 不同的见解

Reading BProduct Questionnaire

Your Name Date of Visit

Company

Company Address

Company Contact Name Tel. Number

Fax Number Email

Questions

Simulated WritingMemo 备忘录是一种简易公文，它是公司各部门之间广泛应用的一种书面联系手段，主要用来传递信息，提醒对方或表明自己的看法。

备忘录组成部分抬头 Name of the unit / Memo发函人姓名 From: XXX收函人姓名 To: XXX日期 Date标题 Subject / Re正文 Body of Message

Listening and SpeakingMeeting People

Role-play