ESTABLISHING WEBRTC ECOSYSTEM

in the Enterprise IT

Fikri FIRATSenior Engineer

Garanti Technology

Where does WebRTC foster innovation?

IdentifySomeone Else

SupportIntegrate

ProblemFind

to solve it

Test

Configure

Get Approval

Deploy

Life in the Enterprise

AnalyzeSomeone Else

SupportGet Ready

ProblemFind

to solve it

Vendor SpecificTraining

Configure

Certification

Deploy

Life of the Staff

Rejected!

How do enterprises even innovate?

–Sir Ken Robinson on “How schools kill creativity”

“We are educating people out of their creative capacities.”

CHALLENGE FOR CHANGE

• Responsibility shift from deployment to customization

• Increased user expectation ITO adoption of new technologies

• Increased use of technology overall

Source: Gartner, 2014

1ST STEP : ADJACENT POSSIBLE

1ST STEP : ADJACENT POSSIBLEHistory of Web

1994

Text only medium

One way communication

Next : Make it secure and usefor business applications

1995-98

SSLv2

Financial Transactions

Shopping

Auctions

Casinos

History of Web1ST STEP : ADJACENT POSSIBLE

History of Web

‘96 : Enable Users to sell items and goods online

’98-‘00 : User-generated content

Blogs Forums Social Media’02-‘05 : Rich media on the Web

Voice Video YouTube

1ST STEP : ADJACENT POSSIBLE

2ND STEP : WEBRTC COMES IN

Easier API

Open SourceCommunications

Many Problemsto Solve!

AnalyzeSomeone Else

SupportGet Ready

ProblemFind

to solve it

Vendor SpecificTraining

Configure

Certification

Deploy

Life of the Staff

AnalyzeSomeone Else

SupportGet Ready

ProblemFind

to solve it

Configure

Life of the Staff

Learn APIs Learn to Code

Interop

AnalyzeCollaborate

SupportGet Ready

Problemto solve it

Configure

Life of the Staff

Learn APIs Learn to Code

Interop

SDKsAPIs

Customization

Analyze

Debug&DevelopGet Ready

Problem

Learn APIs

Configure

Learn to Code

Interop

Life of the Staff

INVOLVED!

Collaborateto solve it

SDKsAPIs

Customization

THANK YOU!

<I have references, too!>

1. Apple’s view of future from the 1990s : http://www.youtube.com/watch?v=tlfTDlgAl_A

2. Dial-up Sound : https://www.dialupsound.com

3. “Where good ideas come from? - The seven patterns of Innovation”, Steven Johnson, 2010

4. “How Schools Kill Creativity”, Sir Ken Robinson, 2006, via http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity?language=en

5. History of e-commerce and Pizza Hut : http://www.internetconference.com.au/resources/what-is-e-commerce.html

References