Estonian Post Domestic Services

Ringo Kristelstein

Partner Relations, Business Division

20.4.2023

Contents

• Estonia in brief

• Addressed Direct Mail

• Unaddressed Direct Mail

• News and plans for 2010

Estonia in brief

Estonia in brief, I

• Population approx. 1,35 million

• Ethnic groups – 72% Estonian, 22% Russian

• Full member of EU & NATO

Estonia in brief, II

• Very e-developed

• GDP: 20 560 USD / per capita

• Currency: Estonian crown (1 EUR = 15,6466 EEK)

• Open market since 01.04.2009

Addressed DM

Addressed Direct Mail, I

• Only advertising, marketing or public information with an identical weight and message

• Merchandize and product samples accepted (up to 100 g)

• Max. weight: up to 2000 g / per item

• Min. volume: 300 items / per shot

Addressed Direct Mail, II

• D+6 service level as a standard, D+3 on demand

• Only Estonian PPI accepted or two PPI’s together

• Return address not mandatory

• Pre-sorting required

Addressed Direct Mail, III

• Pricing based on:- weight steps and- geographical delivery zones and- service level

• Discounts based on cumulative volumes for 6 months

• Delivered together with normal mail

• Quite flexible in terms of layout

Unaddressed DM

Unaddressed Direct Mail, I

• Only advertising, marketing or public information with an identical weight and message

• Max. weight: up to 2000 g / per item

• Min. volume: 1000 items / per shot

• D+6 service level as a standard, D+3 and D+1 on demand

Unaddressed Direct Mail, II

• No PPI required

• Approx. 555 000 private households / mailboxes

• Various targeting possibilities

• Delivered together with normal mail

Unaddressed Direct Mail, III

• Pricing based on:- weight steps and- geographical delivery zones and- service level and- delivery period

• Discounts based on cumulative volumes for 6 months

• Very flexible in terms of layout

Plans for 2010

News and plans for 2010

• Semi-addressed product

• Geo-targeting

• Address sales

• No prices changes, but discount system may change as of 01.01.2010

Additional information

1. Contact KAM:

- Mr. Ringo Kristelstein- E-mail: Ringo.Kristelstein@post.ee- Phone: +372 625 7285

2. Level 3 Database – www.ipc.be

Any questions?

Thank you!