estrategia_estatal_innovación web cloud computing
DESCRIPTION
Documento en forma de transparencias, que hace una introducción a los conceptos más importantes del Cloud Computing y su posible aplicación futura. Sencillo pero muy interesante.TRANSCRIPT
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How Web and Cloud Computing Will Drive Your IT Strategies
David Mitchell Smith
© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.<docname>_<date>_<author> 1
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in 80 Countries
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Inquiries
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Searches
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Enterprises
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Welcome!Thank you for joining us on today’s Gartner webinar.
Notes accompany this presentation. Please select Notes Page view.These materials can be reproduced only with written approval from Gartner. Such approvals must be requested via e-mail: [email protected]. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
How Web and Cloud Computing Will Drive Your IT Strategies
David Mitchell Smith
Key Issues
1. How has Web computing evolved and how will it impact future application strategies?
2. How will cloud computing evolve to become a key sourcing strategy for the enterprise?
3. How will the combination of Web and cloud computing become the primary IT strategy for many enterprises?
The Web Is Still Not Dead
TheWeb isdead.
While the Internet Is Middle-Aged, the Web Is Still a Young Pup• 2009 saw two special birthdays: Internet, 40 years old, Web, 20
years old• The Internet — network of networks providing ubiquitous two-way
communication with billions of users around the globe• The Web — UI that makes the Internet usable by the majority• The Web as architecture - WOA• Enterprise Web
- The Web is the primary UI for enterprise apps and content- Customer-centric Web strategies retain and grow customers- Portals increase user satisfaction via personalization - Web AD tools are pervasive- Majority of new apps are being built with Web front ends- Cloud computing is a natural outgrowth
• Consumer Web — just look at the impact on travel, media, retail, libraries, …
Web 1.0 Web 2.0 What’s Next?
Web 2.0 Modern WebOriginal Web 1.0
• HTTP, HTML, URI
• Consumed only by humans
• Many readers, few authors
• Web 1.0 + XML, Ajax, …
• Consumed by humans & machines, Many readers, many authors
• Communicative, collaborative, community-friendly
• Web 2.0 + HTML5• Mobile, cloud, real
time, …
The Future Web• Is Contextual• Is Mobile• Relies on HTML5• Runs on the UXP• Is Social• Runs in the Cloud• Is Real-time• Is an Architecture
The Internet of Things
The Social Web
Mobile
Programmable
Global and Geo-located
The Cloud
• Runs in Parallel with Native Apps
• See the Return of Browser Wars
• Is Consumer-Drive• Is Rife with Commerce• Is in the Middle of the Net
Neutrality Controversy
The Future Web is ContextualContext-enriched services will use information about the end user to anticipate an end user's immediate needs and proactively offer more-sophisticated, situation-aware and usable functions.
Enterprises can better target consumers and deliver on the promise of increased customer intimacy
Compound context-enriched services will emerge between 2010 and 2015
The Future Web Is Mobile & Ubiquitous
6.7 billion connections, >$1 trillion direct voice + data service revenue per annum, multiple $ billions in indirect revenue, e.g., advertising
Data revenue exceeds voice revenue in advanced markets
2015
2014
2013
2012
2011
2010
.....
2007The device era
The application
era
The service and social era
5.1 billion connections
•~5 Billion Mobile Phone Subscriptions• Penetration > 100% in Some Markets • SMS – 6.3 Billion Messages/Day• Mobile Data Traffic Rising (140,000Tb/month > total voice traffic)• 10% of Google Searches • 150 Million Facebook Mobile Users
iPhone, Safari browser
Web appstores4G connectivity
HTML5 working
subset stableOther powerful platforms and browsers (eg
Android)
2015
% of apps not developed for native platform
Milestones
50%
HTML5 capabilities: canvas, offline web apps and storage, videoDriven aggressively by Google and Apple
The Future Web Is Mobile
20122009
The Future Web Leans Heavily on HTML5Vendor Support Local Storage Rich Media
Even More Capabilities:-Geolocation-Threading (Workers)-Networking (Sockets)-New Markup Options
Mobile Ascends:
“Heavy RIA” In
Danger?
The Future Web Sees the Return of Browser Wars
Source: netmarketshare.com
Microsoft Internet Explorer60.40%
Firefox22.93%
Chrome7.52%
Safari5.16%
Opera2.37%
Opera Mini0.88%
Others0.71%
.
The Future Web Will Be About Browsers and Operating Systems
• An example of a “Web OS”• Chrome browser + • Platform or OS?• Compare it to?
- Windows No: MacOS, No- Network Computer? Yes
• Why two Linux desktop Oses from Google?- One is a platform (Android), One is not
(ChromeOS)- Native Apps matter more and for longer in
Mobile space• “Netbook Computing”
The Future Web is Social
• Ham Sandwich:Tells you what someoneyou barely know had for lunch (on Twitter)
• Leadership of the FreeWorld: Helped determinethe last U.S. presidentialelection
• Open Channels for the Whole World: U.S. State Dept. askedTwitter to delay upgrade to allow"tweets" about Iran election to flow
The Future Web is Real-Time
twitter gets there firsttwitter gets there first
The Future Web is an Architecture• "Web as platform" is really Web as
architecture (WOA)- Coupling is exposed as changeable
uniform data (IFaPs), not hidden as fixed custom code
• IFaPs are the narrow waist- Identifiers aka Addresses, Foreign
Keys- Formats aka Schemas, Envelopes,
Containers- Protocols aka Processes, Message
Exchange Patterns• Examples
- Web: URL, HTML, HTTP- Global Containerized Shipping: Bar
Codes, TEU Steel Box, Container Port Operations
The Key to aSuccessful Spanning Layer:
The Hourglass Model
Federated
SimpleSimple IFaPs
Generic
EnablersEnablers
ProvidersProviders
ComplementorsComplementors
UsersUsers
E x
t e n
s i
b l e
The Future Web is Consumer-Driven
0 20 40 60 80
Search enginesExternal Web-e-mail
Aggregators (news…other content)Shopping and entertainment sites
Wikis (as reader)Social network sites
Forums… Net news groupsGoogle applications
Personal Web desktopsBlogs (as a reader of external blogs)
Blogs and Wikis (contribute)External IM tools
Web storageWeb prod. suites (not Google Apps)
Social tagging sitesInformal project centered tools
Mashups
Percentage of Respondents
User ReportsIT projections of UsersIT Pro Use
1980 1990 2000 2010 2020
Cloud Computing: Multiple Perspectives, Multiple Origins
VirtualizationSubsidized Applications
Web 2.0 and Mashups
Global-Class
Consumer Applications Management Discipline
Internet
Web
Cloud
Connectivity
Information and Browser UI
Services and WebAPI/Arch.Googleplex
SaaS
From the EnterpriseFrom the Web
Definition: cloud computing is "a style of computing where scalable and elastic IT-enabled capabilities are provided 'as a service' using Internet Technologies."
Real-Time Infrastructure
Utility Models
Data Center Pressures
GridWeb Platforms
Focus on "Computing"Focus on "the Cloud"
Gartner defines cloud computing as "a style of computing where scalable and elastic IT-related capabilities are provided 'as a serviceusing Internet
technologies."
Gartner's Definition of Cloud Computing and the Critical Attributes of Cloud Services
Internet Technologies Services are delivered through use of Internet identifiers, formats and protocols.5
Metered by Use Services are tracked with usage metrics to enable multiple payment models.4
Shared Services share a pool of resources to build economies of scale. 3
Scalable and Elastic Services scale on demand to add or remove resources as needed.2
Service Based Consumer concerns are abstracted from provider concerns through service interfaces.1
5 A
ttrib
utes
Tha
t Sup
port
Out
com
es
The Hype Cycle for Cloud Computing, 2010
Slicing the Cloud - Vertical
System Infrastructure Services
Business Services
Information Services
Application Services
App. Infrastructure ServicesCloud
Enablers Mgm
t. an
d S
ecur
ityV-Cloud
SaaS
IaaS
“PaaS”
Slicing the Cloud: The Public to Private Cloud Services Spectrum
Private Public
Distinctions are made at the extremes but many examples exist somewhere between.
Hybrid
The real issue is: How to deliver cloud services in my private scope to gain as many cloud computing benefits as I can while maintaining a degree of control, not whether or not I have a private cloud.
Company/Entity Owned Assets and
Scope is Bounded by Exclusive
Membership defined by company/Entity
No owned Assets and Scope is open to anyone who can pay
for service as delivered by provider
What are the Benefits and Challenges of Public Cloud Computing?
But Tough Problems Remain• Data/Process Location & Isolation
- Security, privacy & ownership• Regulatory, Compliance & Policies
- Limits, e-discovery, investigations• Portability between Providers
- Lack of standards, vendor lock-in• Provider Trust Management
- Transparency to provider operations- Immature vendors and certifications
• Uncertain Failure Remediation- SLA guarantees, redundancy
• Integration and Process Integrity across the cloud
- Technical & Support issues• Bandwidth & Latency
- Accessing or integrating "clouds"• Licensing Issues• Uncertain Financial Models
• Speed, Flexibility, Agility- User self service- Rapid deployment & change- Address highly and/or
unpredictable resource demands• Financial Benefits
- Cost savings (perceived & real)- Move from capital to operating
expense- Pay for use & "free" software
• Simplicity and Convenience- Procurement (transaction,
contract, service levels)- Encourages use of standardized
resources/applications- Access (browser, menus, simple
APIs) and global reach• Capabilities
- New solutions not feasible before- Superior security and reliability for
smaller companies
Significant Potential Benefit
Enterprise Use Cases 2009-2012:Leading Edge to Early Mainstream
D• SaaS, E-Mail, Collaboration
E• Departmental & Workgroup Apps
F• Simple Parallelized Workloads
B• Development/Test & Projects
Unpredictable and/or volatile workloads
Rapid provisioning
User self service
Avoid asset/people cost
Leverage economies of scale and grid execution
Manageable data risk
Simple connection to internal applications
Service licensing in place
C• Web Application Serving
A• Prototyping/Proof of Concept
+ Targeted Private Cloud Computing Infrastructure
Massive Consolidation and Competition Across Major Existing Markets
ConsumerCarr
iers
CommsMega-vendors
The Enterprise
PolycomCl o
ud
The Big Picture Web + Cloud•Consuming Cloud Services-Service Providers-Ecosystems-Brokers
•Providing Web & Cloud Services-Enabling Technologies-The Enterprise as Service Provider
•Internet + Web + Cloud-Coordinate Web design and application development
-Web Sites become mashable cloud Services
•Social Computing Integration
Sys. & App.Infrastructure
Mgt. &Security
Application& Information
Cloud Ecosystem
ServiceProvider
ServiceProvider
Service Provider
Broker
PrivateCloud
Broker
ServiceProvider
ServiceProvider
ServiceProvider
ConsumerConsumer
Enabling TechnologiesHW/SW/Net Vendor
What’s After Web 2.0The Big Wheel Just Keeps on Turning
• Open source• Collaborative• Decentralized• Lightweight• User-centered
The The Open Open WebWeb
• “First mover”• “Monetize eyeballs”• “Enterprise Web”• Property-centered
The The Closed Closed
WebWeb
1992199219991999
20022002
19971997
Web 1.0Web 1.0Web 0.5Web 0.5
20062006Web 2.0Web 2.0
20042004
20122012Web 2.xWeb 2.x
RecommendationsThe Web changes everything, again. Cloud computing amplifies existing change and introduces new disruptive changes. Denial is pointless.
WOA should be adopted by enterprises when appropriate. Simple interfaces and REST/POX approaches should be used when possible.
Leverage mashup-style composite applications developed by traditional developers and end users.
Determine when you will be a consumer and when you will be a provider of cloud services.
To optimize for cloud computing, design for stateless linear scalability, parallel processing and distributed dataThe consumer-centric public Web leads this shift. Encourage consumer technology experimentation in your enterprise.
The social component is large, and management should lead cultural change by example.
Recommended Reading
• Key Issues for Cloud Computing, 2010• Key Issues for Web and Cloud Application
Development, 2010• Key Issues for Software as a Service, 2010• Application Infrastructure for Cloud Computing: A
Growing Market, 2010• CFO Advisory: Cloud Computing; Business
Enablement• Know Your Rights in IT Maintenance and Cloud
Computing
© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.<docname>_<date>_<author>
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