Ethnographic Research, Panel discussion “Big Data Analytics”

Design, Business and Innovation

Hongzhou (Frank) Long

Ethnographic Research, Panel discussion “Big Data Analytics”

Design, Business and Innovation

Hongzhou (Frank) Long

Ethnographic Research, Panel discussion “Big Data Analytics”

Design, Business and Innovation

Hongzhou (Frank) Long

Ethnographic Research, Panel discussion “Big Data Analytics”

Design, Business and Innovation

Hongzhou (Frank) Long

Ethnographic Research, Panel discussion “Big Data Analytics”

Design, Business and Innovation

Hongzhou (Frank) Long

Ethnographic Research Findings

Design, Business and Innovation

Hongzhou (Frank) Long

• Speakers' different presentation style

• Using of PowerPoint or not

• Gesture ,interaction ,communication ,exemplification .

Ethnographic Research Findings

Design, Business and Innovation

Hongzhou (Frank) Long

• Audience’s main attentions were leading by different presentation styles.

• Listening, recording, watching ,thinking ,communicating.

• Five senses are weighted differently .

Ethnographic Research Findings

Design, Business and Innovation

Hongzhou (Frank) Long

• Activity after presentation

• Unintentionally preferential treatment because of uniformity : People wear in the suit