eu data market study. presentation at nessi summit 2014 idc & open evidence

NESSI Summit 2014The European Data Market

Gabriella Cattaneo, IDC Europe May 27, 2014 Brussels

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Content

The Big Data Market – main trends

The European Data Market – an emerging ecosystem

Measuring the European Data Market – a challenge

Issues for discussion: a community effort

Volume

Variety

Velocity

Value

Big Data technologies describe a new generation of technologies and architectures designed to economically extract value from very large volumes of a wide variety of data by enabling high-velocity capture, discovery, and/or analysis.

3

What is Big Data?

4

Growth of the Digital Universe from 2013 to 2020

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4.4 Trillion GB 44 Trillion GB

Data on the cloud 20%

Data on the cloud 40%

22%

37%

Share of useful data on total

2013 2020

2%

10%Data from embedded sys-

tems

Source: IDC for EMC 2014


The Big Data Market grows 6 times faster than the traditional IT market

2012 2017

7.2

23.7

CAGR 27%

€ Bn

Big Data Technologies and Services Market, worldwide

Source: IDC 2014

2.3

4.3

2.7

2013 - € Bn

hardware

software

services


Content





7

Big Data Adoption in Europe Will Accelerate in 2014

Big Data is becoming mainstream in North America, but Europe

lagged behind due to• Size factor: smaller organizations and smaller data sets

• Expensive, scarce data analytics skills

• Economic crisis, cautiousness in new investments

IDC survey data indicates that the most mature geographies are

starting to ramp up in adoption: the U.K., Germany, and France.

The analytically mature market sectors will lead: business-to-

consumer (B2C) industries and large enterprises.

Big Data helps European companies to “think global, act local”

and manage diversity

23%

7%

49%

14%

7%

Already adopted Plan to adopt in the next 24 months

Not adopted and no adoption plans Not familiar

Don't know

Big Data of WE companies will adopt Big Data by year-end 2015

8

30%

WE companies using a Big Data solution appreciate the benefits in terms of velocity in analyzing data.

2 o u t o ff 3

% Adoption

Base: all sample n = 1,651Source: IDC European Vertical Markets Survey, October 2013

Big Data Adoption in the EU main MS - (DE, ES, FR, IT, UK)

9

Big Data Adoption by Industry: Telecom/ media and Financial services lead but Healtcare has big plans

Financial services

Healthcare

Discrete manufacturing

Top 3 sectors by Investment Plans by 2015

Base: all sample n = 1,651 Source: IDC European Vertical Markets Survey, October 2013

Government/ education

Healthcare

Process manufacturing

Professional services/transport

Utilities/oil and gas

Total

Retail/wholesale


Financial services

Telecom/media

0% 10% 20% 30% 40% 50% 60%

Sectors Ranking by % enterprises users of Big Data

10

Big Data Use Cases

Non-analytic workload

(e.g., websites or email) Analysis of

transactional data from

sales systems

Analysis of machine or

device data


Algorithmic trading

Sentiment analysis and

brand reputation

Influencer Analysis

Customer profiling,

targeting, andoptimization of offers for cross-

selling

Financial services

n = 477Base: companies adopting or planning to adopt a Big Data solution by year-end 2015Source: IDC European Vertical Markets Survey, October 2013

Network optimization

Customer center and call

center efficiency

Customer scoring and

churn mitigation

Location-

based services using GPS data and

geospatial analytics

TelecomReadmissions management

Illness/disease progression

Elective surgeries

Complications management

Healthcare


Data transfers to non-EU countries

Sanctions Right to erasure Explicit consent Profiling Data protection officer

Big Data Challenge: Data Privacy – Legislation and Attitudes

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=daD1VBqrqDozZM&tbnid=u7Niaud23MnjZM:&ved=0CAUQjRw&url=http://www.eric-ciotti.com/2013/09/25/roms-eric-ciotti-denonce-lincompetence-de-viviane-reding/&ei=YEZxUsejBqbM0QWBxoDgBQ&bvm=bv.55617003,d.bGE&psig=AFQjCNHe39iDHXT2RyThyXU0E4_2scX5OA&ust=1383241690984871


Content






The European Data Market – Main Goals

A study contracted by IDG CNECT to IDC and Open Evidence

The main goal of this study is to define, assess and measure the European data economy with the aim to support the EC’s Data Value Chain policy.

The specific objectives are: Objective A: The development of a European Data Market Monitoring Tool

providing facts and figures on market size and trends;

Objective B: The collection and production of descriptive stories about the European data economy including quantiative facts and figures;

Objective C: Building a community of relevant stakeholders in the EU to deep internal connections among existing communities and reach out to different and new stakeholders.

MICROECONOMIC IMPACTSCosts savingsIncreased flexibility thanks to timely and improved decision makingNew products/servicesImproved customer servicesIncreased revenue

MACROECONOMIC IMPACTS

GDP growth

SMEs and jobs creationData -driven competitiveness of EU industry

Data collection and creation

Storage,aggregation, organization

Analysis, processing,

marketing and distribution

DATA VALUE CHAIN

Framework Conditions of development of the European Data Economy

Policy/ Regulatory Framework Conditions Non Regulatory Framework Conditions

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Inte

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Sta

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Primary use

Re-use

A preliminary view of the Data Value Chain and ecosystem

Data Market Taxonomy Type of data,

Type of stakeholders, Type of skills,

Type of Technologies, Tools, Applications, Services

Indicator 1Number of

Data workers Description

Measurement approach

Data sources

Indicator 2Number of

Data-related companies

DescriptionMeasurement

approachData sources

Indicator 3Revenues of Data-related companies

DescriptionMeasurement

approachData sources

Indicator 4Data Market

sizeDescription


Data sources

Indicator 6Citizen’s

Data EconomyDescription


Data sources

Indicator 5Data workers

skills gapDescription


Data sources

European Data Market Monitoring Tool

Design of the Data Value Chain


Content






Big Data....Maps explosion


A suggested taxonomy of actors

Data landscape

Data market

Data holders

Gov, Personal, Scientific, Business,Sensor data

MarketplacesKnoema Quandl

DandelionEuropeana

ICT enablers: Radoop Talend Sensaris

AnalyticsTeralytics ; SAS

Captain DashDatasift ; Spaziodati

RapidMiner

Vertical apps

ExelateKreditechMendeleyDoctoralia

Data Users

GovIndustryCivil society

Enabling players

Cross infrastructureAmazon MS-Azure SAP Google IBM

VC research training incubators regulatorsother services

Website objectives

To give visibility to the data companies in EU

To aggregate information about the existing data communities (meta-community)

To facilitate discussion about EU policies related to the data economy

To disseminate data snippets from the study

Crowd-curated map of data companies

Add your company here

Aggregated event feed

Help us out

www.datalandscape.eu (available mid-june) #eudatalandscape @eudatalandscape https://groups.diigo.com/group/eudataeconomy Call for animators:

http://www.open-evidence.com/call-for-animators-on-big-data/

https://groups.diigo.com/group/eudataeconomy

https://groups.diigo.com/group/eudataeconomy




IDC in Europe and Big Data

Alys Woodward – Research Director, European Software (Big Data, Advanced Analytics, Enterprise Social)

Donna Taylor – Research Director European Storage

Big Data & Social Business Practice Co-Leads

Gabriella Cattaneo IDC European Government Consulting [email protected]

mailto:[email protected]

eu data market study. presentation at nessi summit 2014 idc & open evidence

Data & Analytics

smaller data

gb data

big data adoption

gps data

data transfers

big data solution

european data economy

big data market main