eugene youn let’s go whale hunting: discover the true value of your players - gce2014
DESCRIPTION
Your big spenders are valuable, but your most influential players - your social whales - drive much more revenue. Identify who these players are, where to find them and how to get more of them. This session will cover how the social power (Social Value) of a player in a game drives not only revenue, but also time spent. You will learn about applying social value to user acquisition, what true value really is and a new way to think about ad channels and their effect on your bottom line. Social Value, which is measure of how users influence each other and how much that influence is worth, will be used as a basis for a deeper examination of game analytics and automated social graph analysis within your game. Predictive analytics and in-game social analytics will also be discussed, including what they mean and how they can help you think differently about your data. Intended audience & prerequisites: Game developers, game marketers and publishers. Session takeaway: This session will help you learn about how to identify, understand, monetize and keep your most valuable and influential players.TRANSCRIPT
Let’s Go Whale Hunting:Understanding True User Value
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Are you looking in the wrong place?
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Old Way
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New Way - Total User Value
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Example of Total User Value
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What is Social Value?
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Why do we care?
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Real World Churn Example
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Total User Value and User Acquisition
• Ad Attribution only provides a picture with the old model – INDIVIDUAL SPEND
• Social Value changes your understanding of who is your most valuable UA Partner
• Now that you know about Social Value Don’t you want to find more social whales?
• 40% VALUE Adjustment
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Better UA ROI
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So now…
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Summary
• Ninja Metrics provides you with the
full picture of your User’s Value
• Ninja can show you where to dig
• Your life will never be the same!
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Thanks
Eugene Youn, [email protected]
www.NinjaMetrics.com
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