european coffee market with focus on germany - holger preibisch (1)
DESCRIPTION
European coffee MarketTRANSCRIPT
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European Coffee Marketwith focus on Germany
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I. Introduction German Coffee Association
II. European Coffee Market
III. German Coffee Market
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Introduction German Coffee Association
I. Introduction German Coffee Association
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Members
Farmers Agents/Importers
Decaffeinaters/Manufacturers of soluble coffee/Roasters
CoffeeshopsLogistic
German members of our Association across the value added chain
almost all
4C, Utz, Fairtrade, RainforestAlliance
Sustainabilityorganisations
Suppliers/Producers of coffee machines
almost all
Based in Germany and Switzerland
almost all
NKG Kala,Vollers, Hamburg Süd
almost all
Sara Lee,Tchibo, DEK,Kraft Foods, Nestlé speciality roasters
almost all
Probat,Jura,WMF
e.g.
Starbucks
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1. Information service
2. Risk management and representation of interests
3. Creating a positive image of coffee
Duties
Main Duties of the German Coffee Association:
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European Coffee Market
II. European Coffee Market
- Overall facts and trends
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European Coffee Market
Divided into Western European market (EU countries,Norway and Switzerland) and Eastern European market
European Coffee Market
Imports into the EU
Western Europe
Central and Eastern Europe86%
14%
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Imports into EU-Countries A-I
Germany is the biggest importing country volumewise.
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Imports into EU-Countries L-U
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Imports into the EU by origin
- Until 2008: Brazil, Vietnam and Colombia three top suppliers of coffee
- In 2010: Brazil remains most important country of origin, Vietnam second most important- Colombia dropped significantly
- Third biggest supplier: Indonesia
- followed by Honduras, Peru,India, Uganda and Ethiopia
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Imports into the EU by origin
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Imports into the EU from East Africa
About 10% of all imports to the EU come from East Africa.
Imports of green coffee from East Africa into the EU in 2010
UgandaEthiopiaKenyaTanzania
40,5%
39,0%
12,3%
8,2%
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Imports per type of coffee
- The overall ratio Arabicas/Robustas has changed very little in 2010 compared to 2009
- But within the Arabica group, there has been a shift towards Brazilian Naturals and Other Milds.
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Exports of roasted coffee
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Value imports and exports
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Coffee production
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III. German Coffee Market
- Overall facts and trends
a) Datas and figures
b) Sustainable / Organic cultivation
c) Prices and taxes
German Coffee Market
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a) Datas and figures
Datas and figures
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German Coffee Market
German Coffee Market
- Important trading and processing places for coffee are located in Germany
- Green coffee imports of over 18 million bags in 2010
- Great processing and decaffeinating industry is based in Germany
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Germany: imports and exports
- Exports of roasted non-decaffeinated coffee were mainly destined for Poland (16,7%), France (14,1%), Netherlands (13,4%)
- Exports of decaffeinated green coffee were mainly destined for the United States (54,0%), Spain (12,2%), Italy (6,9%)
- Coffee Extracts were mainly destined for the UK (15,3%), Poland (11,2%), Ukraine (10,6%)
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Coffee imports
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0100.000200.000
300.000400.000500.000600.000
700.000800.000900.000
1.000.000
2005 2006 2007 2008 2009 2010
Ethiopia
Uganda
Kenya
Burundi
Cameroon
Tanzania
Green coffee imports from African countries to Germany in bags à 60 kg:
Imports to Germany
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Germany: segments of coffee consumption
- The market share of the segments single portions and espresso/caffè crema kept increasing
- Beside these trends: roast and ground coffee is still an important market segment
- Steady demand for soluble coffee
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Espresso / Caffè Crema
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Single portions
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Out of home consumption
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Out of home consumption
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b) Sustainable / Organic cultivation
Sustainable / Organic cultivation
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Organic coffee exports
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Certified coffee
Market segment of certified coffee
• Market segment of certified coffee (organic &sustainable) is about 3% of the whole coffeemarket
• Certified coffee is still a niche
• Consumers are still not ready to pay more forsustainbility .
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c) Prices and taxes
Prices and taxes
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Taxes on coffee
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Prices for green and roasted coffee
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Final
Africa is the coffee continent
• Africa = long history and experience in supplying coffee to world markets
• Coffee in Africa is almost entirely smallholder-produced, continously working on improvement in quality and productivity
• Strong growth in global coffee consumption – Africa is well placed to respond to this growing demand
Germany is a coffee nation
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Thank you for your attention!