european crm infographic
DESCRIPTION
70% of CRMs in Europe fail to meet business objectives. This infographic by D&B UK explains the factors behind these failings and how to address these issues to avoid pitfalls.TRANSCRIPT
How to address these issues
of CRMs in Europe fail to meet objectives
Factors behind these failings
Make it easy for sales and marketing to spot selling opportunities by offering data in a
single view
Make the system easy to maintain
Get buy in from the whole business
Link to unstructured data with news and social media alerts
Include solutions based on refreshed, duplicate free data
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Not defining clear objectives
Not attaching measurements to the objectives
Over customisation of CRM
No incentive for employees to use
the system
Not planningfor change
Failure to align the business
operations across sectors
Poor user buy-in
Insufficient training
Poor data quality