european it – product lifecycle and release definition concepts across e1, atlas and siebel 1
DESCRIPTION
The Product Lifecycle 3 What does product ‘lifecycle’ refer to? Time period [in months] allocated to a physical product (DV/BD) Period split into stages (FNR/FTP/catalogue) Metrics / key business functions are set and measured against these stages Lifecycle DefinedTRANSCRIPT
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European IT – Product Lifecycle and Release Definition
Concepts across E1, Atlas and Siebel
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The Product Lifecycle
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• Fox releases a film cinema-wide
• DVD / BluRay (home entertainment) released circa 6 months after theatrical release
From Cinema To Home Entertainment
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The Product Lifecycle
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• What does product ‘lifecycle’ refer to?
• Time period [in months] allocated to a physical product (DV/BD)
• Period split into stages (FNR/FTP/catalogue)
• Metrics / key business functions are set and measured against these stages
Lifecycle Defined
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The Product Lifecycle
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• Physical DV / BD production• Marketing activity• Forecasting• Orders• Sales• Re-promotions• Retail [group] promotions• Financial reporting• Budgeting
…Lifecycle Defined – Key Business Functions:
• Lifecycle is key to concept of forecasting / managing entertainment products
• Home entertainment products have a full reporting lifecycle
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The Product Lifecycle
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• Forecasting• Budgeting• Sales tracking• Returns• Marketing• Accounting• Financial reporting
Fox Lifecycle & Key Business Areas:
…all essential functions for Fox
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The Product Lifecycle
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• Product Manufacturing- Plan manufacture schedule- Estimating unit quantities (by period – FNR/FTP)
• Sales tracking- Sales preparation
- Maximising sales revenue based on known lifecycle features
- Bottom-line sales forecasts / actual sales tagged to lifecycle periods, for –
• Fox local and HO (e.g. IA3 lifecycle-based impact across whole group)• Newscorp Intl
- Sales patterns based on previous / competitive releases
Lifecycle By Area
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The Product Lifecycle
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• Returns
- Predicting / allocating returns- Providing logistical support to managing returns (managing by predicted volume)
…Lifecycle By Area
• Marketing- Release planning (FNR / FTP / catalogue stages)- Reporting on / predicting sales patterns
- Competing titles and Fox titles (e.g. release date [start of lifecycle] based on competing titles)- Assessing marketing spend in the light of forecast sales (cut back / reallocate spend where forecast is poor over lifecycle)
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The Product Lifecycle
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…Lifecycle By Area• Accounting
- Fiscal / financial year planned and managed alongside concept of lifecycle- Financial reporting throughout the business- Fits in with standard legal accounting obligations
Lifecycle Stages
• FNR – feature new release: first three months of new release lifecycle
• FTP / FTC – first to promotion / catalogue – next nine months
• Catalogue / back catalogue: from one to two years after FNR
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Lifecycle Overview
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PRODUCT LIFECYCLE / RELEASE CONCEPT
MPG / L.A. REPORTING v. UK / LOCAL RELEASE CYCLE CONCEPT
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The Release Concept
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What Is A Release?
• A release is:
- A unique physical product or set of closely related physical products
… whose key attributes (including sales, orders, returns, etc) are viewed, reported on and managed in relation to a defined period
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The Release Concept
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Release By System• Atlas
- Release is the key concept in Atlas (and release ID is key to the core entity structure of Atlas)
- Central MAP resource for all systems handling MAPs
- Usage / function of Atlas differs between Siebel / non-Siebel territories (Siebel territories create releases sent to Atlas)
- No concept of customer
- Physical product attributes (SKU, channel, format, title) are secondary to release (whilst mandatory)
- More focus on promotion / grouping of releases (Atlas pivotal to other systems in this respect, e.g. Siebel)
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The Release Concept
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Release By System• E1 - Repository for all distributor / financial transactions at release level
- Release exists as in Atlas
- Can report / view release information by Atlas release ID
- Can report / view based on Siebel concept of group customer, release as a sub-section
- Can report on accounting groups / companies etc
• Siebel
- Releases handled as a promotional concept (like Atlas)
- Additionally, customer-based concept of release (unlike Atlas)
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Release - Concept Across Systems
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Product Lifecycle / Release Definition
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Any Questions?