european route of industrial heritage the most comprehensive network for industrial heritage tourism...
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European Routeof Industrial Heritage
The most comprehensive network for industrial heritage tourism in Europe
John Rodger ERIH Board Member
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Industrial Heritage Tourism
• Industrial Heritage no longer a niche tourism market
• Now a major sector of cultural tourism
• Driver for regional regeneration
National Coal Mining Museum, Wales – 170,000 visitors per year
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Liverpool Albert Dock (1846)
1985 – Derelict and considered for demolition
1995 – A focus for city regeneration
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ERIH Concept
• A Europe-wide network of high-quality, well presented, industrial heritage visitor attractions – based on the successful “Route der Industriekultur” in the Ruhr
• Emphasise our shared European heritage
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A successful Network
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Ruhrgebiet, Germany
• 25 Anchor points – the Highlights
• 552 sites
• 25 Theme Routes
• More than 10 millions visitors per year
• At the Silicon Valley of the Heavy Industry
• An investment of more than 10 Billion Euros
www.route-industriekultur.de
• The idea is network marketing
• Established 1999
• Key element in spatial planning
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ERIH Aims
• Establish a European brand of quality• Increase appreciation of industrial heritage• Increase visitor numbers and economic activity• Encourage cross marketing between sites• Encourage working between heritage and tourism• Encourage innovation in presentation• Contribute to spatial planning and regional
regeneration• Foster community pride
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ERIH now represents over 1,000 sites in 44 countries
• Established in 1999• Now a legally
independent member organisation
• Recognised as the most comprehensive network for the promotion of industrial heritage in Europe
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The Structure Anchor Points
The best and most attractive industrial heritage visitor attractions
Other Individual Sites
Important sites not having the quality or visitor experience of anchor points.
Regional / National RoutesComprised of an Anchor Point(s) and other sites which together tell the story of an area’s industrial history
European Theme Routes
‘Virtual Routes’ which tells the story of European industrial heritage through 17 different themes
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80 ERIH Anchor Points
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17 ERIH Regional Routes
Cornwall Regional Route - Focus for cultural tourism
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European Themed Routes
• Mining• Iron and Steel• Textiles• Paper
• Salt• Water• Energy• Manufacturing
• Transport & Communication• Housing & Architecture• Industrial Landscapes• Service & Leisure• Industry & War
1,000 listed sites
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ERIH Website
2,000 hits per day and very active on social media
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ERIH on the Internet:ERIH on the Internet: www.erih.netwww.erih.net
•• 100 biographies of personalities who
100 biographies of personalities who influenced European industrial history
influenced European industrial history
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EventsDay (and Night) Annual Celebration of Industrial Heritage
Extraschicht, Ruhrgebeit, Germany
Industriada, Silesia, Poland
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Benefits of Membership
• Part of an internationally recognised organisation
• Prestigious brand
• Presence on website and social media
• Cross marketing and activities with other sites
• Networking/best practice
• Annual conference
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ERIH 2014 Annual Conference – Cromford Mill, UK
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ERIH Conference 2015
• Pilsner Urquell Brewery Museum, Czech Republic
• Theme: How to attract new audiences• New ideas and innovation in interpretation
21 – 23 October
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Industrial HeritageAn Educational Resource
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Industrial Heritage complements other tourist activities
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Moving On
Possible New Anchor Point & Focus For Industrial Heritage Tourism in Serbia and Western Balkans
Senjski Rudnik Mine, dating from 1853
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Come and Join Us!