EU-UNICEF Communication Outreach Activities in 2013

Mid Term Evaluation for EU UNICEF African Nutrition Security Partnership

Addis Ababa, Ethiopia29 October, 2013

Event/Activity Type Details Digital Media outreach effort

High Level Visit EU COHAFA/CODEV /Irish Aid High Level Visit to Kersa, East Hararghe (14th March)

- Facebook: Live visit updates - Twitter: Live visit updates - Flickr: Interactive Photo Gallery

Commemoration Europe Day (9th May) - Facebook/Twitter: Happy Europe Day messages, content sharing for Europe Day races

Grant Announcement ECHO grant announcement (19th June)

- Web article: press release posted on www.unicef.org/ethiopia - Facebook/Twitter: announcement shared - Youtube: Video on EU’s support to fight malnutrition in Ethiopia

Event/Activity Type Event/Activity Details Digital Media outreach effort

EU / UNICEF High Level Visit including media

EU High Level Visit to Machakel district, Amhara region (16-17th July)

-Social Media: Implementation of full social media buzz (see buzz report attached) -Ethiopian Herald story (http://www.ethpress.gov.et/herald/index.php/herald/society/3652-revamping-wash-sector-development)

Video story Video: Celebrating nutrition achievements in Wolaita (www.unicef.org/eu/devaid_nutrition.html#pid3159 ) Video: Improving water and nutrition to support community development http://www.unicef.org/infobycountry/ethiopia_70794.html

- Youtube: Story on Community-based Nutrition (CBN) in Wolaita, SNNPR, Ethiopia

Launch ONEWASH launch (13th September)

- Facebook/Twitter: Live event updates with acknowledgment of EU support to ONE WASH - Tumblr/LinkedIn: A blog about the importance of ONEWASH and EU’s contribution

- ICON

Examples of EU Visibility

EU visibility requirements document

• ECHO Press Release http://www.unicef.org/ethiopia/media.html

• Wolayta CBN package Video Link [www.unicef.org/eu/devaid_nutrition.html#pid3159 ]

• Human Interest Story on Somali Region http://www.unicef.org/ethiopia/events_13790.html

Human Interest Story – Nutrition Support in Somali Region

EU Visibility

Images Speak Louder…

Story on WASH on Ethiopian Herald

Media Training

• Media training for 70 journalist[majority of the journalists to be women] designed for four months

• Consultant selected- Lambadina Institute of Health

• Media Content coverage on nutrition for the last two months has started

THANK YOU