Who would be your audience for your media project?

Age of my audienceThe first thing I had to consider when creating my magazine was the age of my target audience. This would help me when deciding things like the colour, type of images, type of text and the title of my magazine. I firstly decided to base my music magazine on the indie genre of music, as this is my favourite type of music and the genre I would therefore be more comfortable and confident writing about. With this in mind, I then researched which age group is most likely to be listening to indie rock music and in conclusion I found out that its usually 16-19 year olds who are interested in this type of music. This really appealed to me as I am also in this age category so I would be able to relate to this magazine which therefore would make it easier to design,

Gender of my audienceFrom my research, I found out that some genres of music appeal more to one gender than another. For example, rap is steriotypically something that males are more interested in and pop is usually considered more girly. However with indie being my genre of music for my magazine, I think this fits to both genders and I was happy to appealing my magazine to both male and female. This will be a harder task as I will have to make sure the colour, information and the facial expressions appeal to both genders, however this will help my magazine have a more varied and bigger audience.

16-19 MALE AND FEMALE

With my target audience chosen, I then made an AS Media group on facebook with people from my target audience. In this facebook group I was able to run polls and ask questions of what my target audience prefered. This helped me get first-hand information about what my target audience liked/ disliked, I then was able to use this information in my magazine, to make it appeal directly to my target audience as best as it could. I asked questions such as “what colour theme do you prefer?” and “how much is the most you are willing to spend on a music magazine?”. These type of questions I felt were really important to get from primary research as these are the main things that people notice about a magazine. To find out more about my feedback from my facebook AS Media group, check out my “potentional audience” tab on my blog.

My stereotypical readerI made a steriotypical profile of what an individual may look like who would read my magazine. I took in account their interests, dress sense and age. - They would be a male/female full time student.- Their interests would be listening to music, playing

some sort of music instrument, going to gigs and interested in vintage fashion.

- Will be part of the C2-E on the Auidence code, which means they will be in education but also have some form of part time job and student lifestyle.

- Usually would spend an average of £30-£90 a month on luxery items like clothes, music, magazines etc.

- Making this profile allowed me to see what kind of person would be reading my magazine and what their interests were. For example I know that people interested in the indie genre prefer the colour black and are interested in vintage fashion and doc martins which will help when I have to think about the outfit for my model. I can then use their interests and involve specific things to attract my target audience.

Audience Profiles Below this power point I have created two individual target audience profiles, one male and one female, to help me understand specifically what my target audience would want from an indie magazine. I also will find out their interests, favourite colours etc. to try fit this in with my magazine so I can appeal my music magazine to my target audience as much as possible.I will the use these individuals as a representation of the wider population as I know it is time consuming interviewing a lot of people.

Why a reader would chose to read my magazine…I think my specific audience being ,between 16-19 years of age and living a student lifestyle, will most likely be reading magazines for entertainment and to pass the time. This information can also help me when designing and writing up my magazine, as I therefore understand what my target audience are interested in my magazine for. I also understand that young adults also like to read magazines because their favourite artist is featured or they are looking for fashion inspiration. With all this in mind, it will help me when I decide certain aspects of my magazine. For example, making my model wear Doc Martins might inspire the reader to buy my magazine as this model will relate to their fashion sense. I will also advertise a lot of artists and bands on my front cover, as I now know that this will be eye catching and interest the reader for them to therefore want to purchase a copy of my magazine. List of why people may read my magazine-entertainment-gig information-to discover new music-fashion inspiration-their favourite artist is featuredWith all this information, I will try to include most of the above in my magazine, to attract my target audience as much as possible