This is Jo. She is a 20 year old university student and she lives for music. She goes to all of the gigs around the campus and Liverpool and makes the most of the music that is on offer. As well as doing this she is the lead singer of an Indie music band. She loves to perform in her spare time when she isn’t studying for her English literature degree.

She lives with her band members on the university campus and enjoys drinking with her friends on the weekends. She is always open to hear new music and listen to other people’s opinions and taste’s on music.

She, as a music enthusiast, enjoys a variety of music genres and is open to everything but loves the Indie genre and lives her life as an individual person. She has her own dress sense and is recognised by this and her appearance means a lot to her.

The audience as a whole is split 65% male and 35% female with an affluent of 64% ABC1.