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Strategy vs. Clairvoyance: Evalua5ng the Impact of Strategic Programming Marc Peralta

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Page 1: Strategyvs.Clairvoyance:Evaluang theImpactofStrategic ...professionalprograms.net/downloads/2017_BF/PDFs/BF... · NKLA 5/31/2012 Update A Strategy for Bringing About “TheBrick”

Strategy  vs.  Clairvoyance:  Evalua5ng  the  Impact  of  Strategic  

Programming  Marc  Peralta  

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Los  Angeles  Pre-­‐2011  

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A  Game  Changer  

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Challenges  

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Challenges  in  2011:    L.A.  Cat  Injunc5on  

•  No  cat  can  be  turned  away  from  the  shelter.  

•  No  resources  on  TNR  can  be  provided  to  the  public  on  city  property.  

•  No  TNR  can  be  engaged  by  LAAS  or  contractors  on  city  property.  

•  Return-­‐to-­‐field  and  shelter-­‐neuter-­‐return  not  allowed.  

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NKLA 5/31/2012 Update

“The  Brick”  

The Los Angeles Community Assessment:  

A Strategy for Bringing AboutNo More Homeless Pets in

Los Angeles  

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The  NKLA  2017  Plan  

Noses  In:  •  Targeted  underserved/

high-­‐intake  areas  for  spay/neuter  

 Noses  Out:  •  Adop5on  •  Transports    Collabora5on:  •  Rescue  groups  pulling  cats  

and  dogs  •  Rescue  groups  performing  

targeted  spay/neuter    

“New Hampshire: A Leading Light for No-Kill”By Gregory Castle, April 1, 2011, Best Friends Blog

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NKLA  Manifesto:  Get  the  Public  Ac5vated  

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•  Over  56,000  cats  and  dogs  entering  the  6  LAAS  facili9es  

•  Over  9,600  intakes  were  underage  ki>ens  

•  Over  23,000  shelter  deaths  

•  57.7%  save  rate  for  cats  and  dogs  

•  More  than  17,000  dogs  and  cats  killed  

•  Approximately  17,000  more  cats  and  dogs  need  to  be  saved  to  reach  90%  (threshold  for  a  no-­‐kill  community)  

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2012  vs.  2011  Noses  In  •  Targeted  spay/neuter  in  

highest  8  zips  in  L.A.  Noses  Out  •  Best  Friends  in  L.A.  opens  

Mission  Hills  facility,  takes  over  3,000  pets  for:  –  Adop5on  from  center/mobiles  

–  Transports  Partnering  •  Adop5on  incen5ves  •  Grants  

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2012  Results  •  Save  rate  up  6%  to  63.8%  •  Intake  down  by  2,000  • Rescue  down  by  300  animals:  NKLA  rescue  groups  take  3,000  pets  in  first  year  

TAKEAWAY:  • Underage  ki_ens  make  up  56%  of  cats  killed  or  euthanized,  and  nearly  34%  of  all  dogs  and  cats  killed  or  euthanized  

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2013  New  Programming  

Best  Friends  goal  is  to  take  1,500  more  underage  ki>ens  in  2013  and  2,000  in  2014  from  LAAS  into  our  new  ki>en  nursery.  

Best  Friends  opens  and  operates  the  NKLA  Pet  Adop9on  Center  to  adopt  600  cats  and  dogs  more  for  Best  Friends  in  L.A.  and  600  cats  and  dogs  more  for  NKLA  Coali9on  members.  

The Los Angeles Community Assessment:  A Strategy for Bringing AboutNo More Homeless Pets in Los Angeles  

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The  Stolen  Peralta  L.A.  Philosophy  

•  Focus  on  filling  lifesaving  gaps:  ki_ens,  pets  at  risk  at  the  shelter,  kept  only  24  of    our  over  200  dog  kennels  for  small,  easily  adoptable  dogs  for  public  needs  and  focus  the  rest  on  large  dogs  

•  Using  stats  provided  by  LAAS,  focus  on  saving  the  fastest-­‐to-­‐adopt  popula5ons  that  are  at  risk  to  maximize  the  number  of  animals  that  can  be  saved  and  keep  working  that  way:  

–  Adoptable  age  ki_ens  –  Healthy  cats  –  Healthy  large  dogs  –  Underage  ki_ens  

•  Keep  adult  cats  prominent  in  front  of  centers  and  u5lize  previously  unused  room  for  adoptable  ki_ens  (2-­‐4  months)  

•  Focus  on  ki_ens,  keep  increasing  our  intake  amount  for  nursery  

•  Built  an  inclusive,  accountable  and  expected  change  culture  within  Best  Friends  in  L.A.  

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2012-­‐2015  results  Noses  In  •  Intake  down  over  8,200  in  

three  years  vs.  2012  Noses  Out  •  Euthanasia  and  killing  down  

over  8,700  cats  and  dogs  Partnering  •  NKLA  partners  (62  of  over  

200  New  Hope  partners)  now  taking  nearly  60%  of  pets  to  rescue  from  LAAS  by  2015  

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2012-­‐2015  results  •  2015  save  rate  up  to  76.7%  from  

63.8%  in  2012  •  Ki_en  killing  down  by  almost  

2,000  ki_ens  from  2012  •  Ki_ens  now  make  up  63%  of  all  

cat  and  over  43%  of  cat  and  dog  euthanasia  and  killing  

•  NKLA  partners  pulling  and  adop5ng  over  1,400  more  pets  vs.  2012  

•  Non-­‐NKLA  partners  pulling  nearly  1,000  fewer  vs.  2012  

•  LAAS  adop5ng  over  1,200  fewer  cats  and  dogs  vs.  2012  

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Challenges  facing  us  in  final  two  years  

•  Have  2  years  to  raise  the  save  rate  by  14%  by  the  end  of  2017  (approximately  6,000  more  cats  and  dogs)  –  With  same  work  happening,  NKLA  will  not  happen.  Because  cats  were  

so  much  lower  in  save  rate,  ini5al  plan  did  not  reflect  the  scope  of  work  needed  for  cats.  

–  Even  with  more  ki_en  work  by  Best  Friends,  ki_ens  are  the  biggest  key  to  our  goal  even  more.  Very  few  ki_ens  being  taken  by  other  rescue  groups  and  LAAS  not  able  to  sustain  nursery  work.  

–  Need  to  look  at  dogs  and  cats  separately:  Star5ng  points  and  programs  needed  are  much  different.  

–  Over  80%  of  NKLA  groups  in  2015  focused  on  dogs:  Need  to  get  more  cat  work  done  through  NKLA.  

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Dogs  vs.  Cats  in  L.A.:  2015  Dogs  

•  Save  rate  in  2011  was  71.3%  and  up  to  87.4%  

•  Intake  for  dogs  reduced  by  over  23%  in  2015  vs.  2011  and  on  average  by  nearly  6%  in  those  4  years  since  2011  (2012-­‐2015)  

•  Dogs  were  on  track  for  NKLA  with  decreased  intake  and  current  work  

Adoptable  Age  Cats  and  Underage  Ki>ens  

•  Needed  to  look  at  these  two  cat  popula5ons  differently  

•  Cat  total  save  rate  in  2011  was  36.3%  and  up  to  62.3%  in  2015  

•  Underage  ki_en  save  rate  in  2011  was  23.5%  and  up  to  49.2%  

•  Ki_en  intake  and  cat  intake  has  plateaued  and  underage  ki_en  intake  is  beginning  to  slowly  rise  again  

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Takeaways  for  2016  •  “Noses  in”  solu5on  of  targeted  spay/neuter  was  working  for  

dogs  and  they  had  a  lot  of  support.  It  stopped  working  for  cats  in  L.A.  

•  Many  rescue  groups  and  shelters  were  duplica5ng  work  and  clashing  over  saving  the  same  animals.  

•  Change  Best  Friends  in  L.A.  approach  and  a_empt  to  influence  NKLA  partners  in  an  approach  away  from  rescuing  small,  faster-­‐to-­‐adopt  dogs.  Shelter  adop5ons  had  declined  as  a  result  and  we  were  not  going  to  reach  our  goal  of  no-­‐kill  if  we  didn’t  put  more  community  resources  into  seniors,  medical  cases,  cats,  large  breed  dogs  and  underage  ki_ens.  

•  Transports  were  no  longer  a  good  op5on.  Transport  candidate  pets  were  in  demand  locally;  use  these  resources  for  popula5ons  that  were  s5ll  at  risk.  

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Inform  the  coali5on  of  the  issue  

• Held  staff  mee5ngs  to  present  the  problem  to  Best  Friends  in  L.A.  vets,  foster,  animal  care,  volunteer  and  management  team  and  come  up  with  solu5ons.  

• Hold  an  NKLA  Strategic  Plan  to  present  the  issue  and  plan  for  next  years  of  coali5on  to  meet  our  goal.  

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Cat  Plan  Solu5ons  •  Best  Friends  in  L.A.  extended  foster  

care  program  and  nursery  to  save  an  addi5onal  1,000  underage  ki_ens  (underage  ki_ens)  

•  NKLA  groups  entered  into  the  nursery  business  (underage  ki_ens)  

•  Working  cat  programs  began  to  be  expanded  and  created  (community  cats)  

•  L.A.  sanctuaries  opened  into  high-­‐volume  adop5on  centers  (ki_ens  and  cats)  

•  Safe  at  Home  and  shelter  outreach  programs  created  (underage  ki_ens  and  LAAS  adop5ons)  

•  Targeted  spay/neuter  only  in  specific  blocks/addresses  where  cats/ki_ens  have  been  brought  to  the  shelter  

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Dogs  to  NKLA  

•  Con5nued  focus  on  behavior  programs  with  adop5on  intent:  play  groups,  C.L.A.S.S.  

•  Emphasis  on  large  breed  dogs,  medical  cases,  geriatrics  and  seniors  

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Best  Friends  NKLA  ini5a5ve  on  target  to  create  the  country’s  largest  no-­‐kill  community  

MARCH  13,  2017  -­‐  BY  GREGORY  CASTLE    

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In  Conclusion  

•  Data  is  key.  Looking  at  data  mul5ple  5mes  a  year  and  doing  annual  analysis  is  key.  Things  will  change;  you  need  to  change  as  well.  

•  Search  out  the  popula5on  of  animals  who  need  your  help.  Don’t  duplicate  work.  

•  Measure  your  programs’  success  and  don’t  s5ck  to  things  that  do  not  show  the  results  that  you  need  or  are  no  longer  useful  to  your  lifesaving  gap.  

•  Celebrate  your  results  and  state  and  mo5vate  to  meet  the  next  challenge.  

•  It’s  about  the  numbers,  but  each  number  has  whiskers.  

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