evaluating social media
DESCRIPTION
Five ways to look at social media - from the perspective of technology, content it supports, the impact it creates, and so on, and an worksheet to find which platform is more suitable for your business.TRANSCRIPT
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Evaluating Social Media Platform
G Sankaranarayanan
22-23, June, 2012Chennai
Tale of two (co-creation) projectsNEC Japan
• Vision 2015
IBM
• Core Values
NEC Japan and IBM both engaged their employees in co-creating core values for their organization. The time frames are different: NEC took this initiative in 2008, and IBM in 2003. However, NEC Japan relied completely on face to face interactions, while IBM fully on its virtual platform, named Jam.
Tale of two (co-creation) projects
NEC Japan• 24 dialogue sessions• 13 paces worldwide
IBM • 3,17,000 employees• 60-hr virtual meeting
What is a platform?
Five Ways to look at a Platform • Technology
• Media• Content• Community• Empowerment
Technology: Two things added
Global reach Collaboration
When diary is physical
When it goes global and collaborative
When pager is physical
When it goes global and collaborative
When campus wall is physical
When it goes global and collaborative
When notice board is physical
When it goes global and collaborative
Five Ways to look at a Platform • Technology
• Media• Content• Community• Empowerment
What type of media is social media?
One to One
What type of media is social media?
One to Many
Five Ways to look at a Platform • Technology
• Media• Content• Community• Empowerment
What forms of content it supports?
Information (Txt,video)
Design
Engineering
Applications
Five Ways to look at a Platform • Technology
• Media• Content• Community• Impact
Building versus Sourcing
Community Building Platforms Community Sourcing Platforms
Five Ways to look at a Platform • Technology
• Media• Content• Community• Empowerment
How do you want to empower?
Platform defined
“An opportunity for people to voice their views, and initiate actions” - Dictionary
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Why you need a platform?
Apple: Most Valuable Company
“A trinity of platform, content, and product”
One is More than Enough
Nothing is too many
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Worksheet: How to evaluate the right platform for your company?
Link to file
Mail [email protected] if you need to know more