WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

WHAT IS THE DISTRIBUTORS ROLE? The distributor controls the marketing and circulation of movies

in theatres and also home viewing such as on DVD and blue ray. Distributors control how media products are marketed to the

audience but also how they are marketed to appeal to the audience in order to create a target market. This is vital because if a film has not target audience or is not promoted no one will know about it, without awareness the movie gains no profit.

A distributor is an individual or organisation who will represent your film at festivals and markets around the world and who will attempt to sell it to television (including terrestrial, cable and satellite), airlines and other companies that show short films. Some major short film distributors in the UK are (in alphabetical order): Dazzle, Futureshorts, Network Ireland TV and Shorts International.

COMPARISON: TO OTHER THRILLER OPENNINGS

Our film title and opening can be compared to The Black Widow. This is because in The Black Widow the antagonist challenges the typical stereotype as she is a woman who goes from husband to husband killing them and taking their money. However in our production the antagonist has a different motive but the concept between the two correlate. In addition our antagonist is implied though hints throughout our opening but at the end of the opening it is clear, that it is the little girl who people would least expected to be the murderer.

Similarly in The Black Widow no one was aware that she was the one conducting the murders but it was revealed and the character challenges the typical gender of antagonist and their motives. Additionally this is also where we developed the name for our production and putting a twist on it to make it original.

WHO WOULD DISTRIBUTE OUR FILM? We decided that it would be more ideal if our thriller was an UK

independent short film this is because Hollywood distribution companies are often a conglomerate company. Meaning that they own a number of stages involved in getting a film to an audience for example a studio may own the production company, the distribution and marketing stages plus the exhibition stage. This is why our production is more likely to be a UK independent however that leaves the distribution or finding a distributor down to us as a production company to distribute it to film festivals in hopes to find a distributor. If a distributor is found it would be successful but it would be our decision whether we take up the offer or not. Examples of UK independent distributors are; IVT, Film4 and BBC. Even though our story line being able to appeal to a larger audience , our budget and unknown actresses will limit us to production at a smaller scale than Hollywood blockbuster standards.

UK INDEPENDENT HOLLYWOOD STUDIOS

INITIAL RELEASE? The Initial release our production will be

exhibited by multiple local independent cinemas and houses for example at the Watershed and the Regent Street Cinema instead of a multiplex which has chains of cinemas. Once the film is released and has been viewed it will then be screen on television and online sites where the viewer is able to pay to watch it which will increase the revenue.

However not on illegal streaming sites as this will not benefit us or bring, profit in for our production. Additionally DVDs will be released also but at a later date because they help to create a new audience who may not have seen the film because they prefer the home private viewing more. And the fact that they are really cheap to make means more profit for us.

MARKETING/ADVERTISING The advertising of our film will mainly be on social

media because it is an indie and secondly, it is the cheapest form of advertising. Through social platforms such as Instagram, Facebook and Twitter this type of advertising also benefits us because our target audience are apart of the younger demographic. And the younger demographic which we are targeting use social media outlets which means they will be aware. Furthermore it spreads also though “WORD OF MOUTH” which is when one person asks the other and the other asks another and so on and this is another way that information about the film will spread.

If our film was a Hollywood block buster we would advertise in more expensive and bigger ways for example on billboard, the side of buses, Ad-shells and posters. Additionally, we would also have to promote and have event such as film screening and have the movie stars (the well known actors) to do interview at radio stations or on television programmes for examples THE REAL, THE WENDY WILLIAMS SHOW- and more. But because we choses to be an indie we also decided to put out trailers before the release of our film. On YOUTUBE which is another media platform we will have the sizzle, teaser and the official trailer to create a BUZZ around the film.

PRODUCTION COMPANY A production company helps to create the film its assists in budgeting ,casting, scripting and

more. The company usually looks over the film from when its just an idea to completion. They are responsible if anything goes wrong on the film for instance if an actor was injured or if any property is damaged.

Pre- Production: the planning stage of the film process Production: when the filming of the product takes place Post-Production: the editing of the product stageOur Titles and Credits in Order Production Company Distributor Title Main Actress Actress Actor Production Designer Makeup Artist Editor Producer Director