Evaluation Daniella Johnston

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Masthead

Coverlines

Competitions & Incentives

Main Image

Secondary Images

Model Credit

Banner

Guttenberg Design Principle

Badge

Price/Date/Barcode

Masthead

Branding

Page Numbers

Columns

Main Image

Secondary Images

Subscription

Guttenberg Design Principle

Masthead

Main Image

Body Text

Secondary Images

Gutter

Dropcap

Kicker

Captions/Pull Quotes

Branding

Sidebar

Guttenberg Design Principle

Design Balance

House Style

Masthead Colour Scheme

How does your media product represent particular social groups?

Teenagers/Students/Young

Adults

Both genders/majority male audience

Rock

What kind of media institution might distribute your media product and why?

• Europe’s largest privately owned publishing group

• Collected around two main divisions – magazines and radio

• Publishes over 300 magazines

• Kerrang!//Q/MOJO

• Kerrang – 43,000 prints weekly

• Q - 81,000 prints monthly

• The UK’s leading consumer magazine publisher

• 90 magazines

• UNCUT/NME

• Three core audiences – men/mass market women/upmarket women

• Reaches almost two thirds of UK women/42% of UK men

Bauer or IPC?

Who would be the audience for your media product?

What attracts you most to a magazine?

What would you like to see most in a magazine?

Conversational

Informal

Informative

• Males more suited to genres such as rock/metal/indie

• Females more suited to mainstream music such as pop/RnB

My magazine is aimed at both genders. However, because it focuses on rock music it will be more appealing to males than females.