evaluation of seo from 2003 to 2013
DESCRIPTION
Hey SEO s! To Know Where You Are , Know Where You Started…. Evaluation of SEO From 2003 to 2013. www.spiderinfomedia.com. It is said that we SEO people are Tied to the Fate of Google . Yes, off course! . - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Evaluation of SEO From 2003 to 2013](https://reader035.vdocuments.net/reader035/viewer/2022081604/56816144550346895dd0bd7b/html5/thumbnails/1.jpg)
Evaluation of SEO From
2003 to
2013
Hey SEOs! To Know Where You Are, Know Where You Started…
www.spiderinfomedia.com
![Page 2: Evaluation of SEO From 2003 to 2013](https://reader035.vdocuments.net/reader035/viewer/2022081604/56816144550346895dd0bd7b/html5/thumbnails/2.jpg)
It is said that we SEO people are Tied to the Fate of Google
Yes, off course!
It is proven that the past, present and future of SEO relay on Google's updates and algorithms.
Hence the SEOs have no choice but to evolve and adapt, or risk failure to deliver.
And it is a unwritten fate that SEO future will also be tied with Google
www.spiderinfomedia.com
![Page 3: Evaluation of SEO From 2003 to 2013](https://reader035.vdocuments.net/reader035/viewer/2022081604/56816144550346895dd0bd7b/html5/thumbnails/3.jpg)
So we must have some knowledge where the SEO has been instead where it’s
going?
www.spiderinfomedia.com
![Page 5: Evaluation of SEO From 2003 to 2013](https://reader035.vdocuments.net/reader035/viewer/2022081604/56816144550346895dd0bd7b/html5/thumbnails/5.jpg)
February 2003 Google launches its
Hilltop algorithm, which is used to find search queries from the most authoritative websites.
August 2005 Google files patent
for Agent Rank (AuthorRank), a method of attributing content, credit and authority to digital signatures owned by creators of that content.
www.spiderinfomedia.com
![Page 6: Evaluation of SEO From 2003 to 2013](https://reader035.vdocuments.net/reader035/viewer/2022081604/56816144550346895dd0bd7b/html5/thumbnails/6.jpg)
December 2010 Google and Bing admit
to using social signals to determine rank in search engines, which changes how SEOs approach content creation and engagement in the digital space.
February 2011 Google launches its
Panda update, which targets poorly written content that pollutes organic search engine results. This was the first successful attempt to understand content quality algorithmically.
www.spiderinfomedia.com
![Page 7: Evaluation of SEO From 2003 to 2013](https://reader035.vdocuments.net/reader035/viewer/2022081604/56816144550346895dd0bd7b/html5/thumbnails/7.jpg)
June 2011 Google launches its
Google+ social media platform and lays the foundation for Author Rank.
October 2011 Google begins
encrypting keyword data. As a result, search query info is limited to SEOs.
www.spiderinfomedia.com
![Page 8: Evaluation of SEO From 2003 to 2013](https://reader035.vdocuments.net/reader035/viewer/2022081604/56816144550346895dd0bd7b/html5/thumbnails/8.jpg)
November 2011 Google releases
Caffeine update “Freshness,” launched in June 2010, which gives higher priority to newer, more relevant content did not significantly affect the SEO industry.
April 2012 Google unveils its
Penguin update, which targets site-wide links as well as links from low-quality websites. It focuses on quality references rather than counting the number of links.
www.spiderinfomedia.com
![Page 9: Evaluation of SEO From 2003 to 2013](https://reader035.vdocuments.net/reader035/viewer/2022081604/56816144550346895dd0bd7b/html5/thumbnails/9.jpg)
Out with the Old, In with the New
While traditional SEO practices are still prevalent today, the conditions and events listed above have given rise to a new era of
SEO that is much more focused on the overall user experience, and less on the
search engine itself.www.spiderinfomedia.com
![Page 10: Evaluation of SEO From 2003 to 2013](https://reader035.vdocuments.net/reader035/viewer/2022081604/56816144550346895dd0bd7b/html5/thumbnails/10.jpg)
Some of the older SEO techniques
SEO Programming
Competitor Audits
Keywords
SEOArchitecture
On page Sculpting
Technical SEO
Content Farms
Link Building
Keyword Stuffed Content
Content Marketing
www.spiderinfomedia.com
![Page 11: Evaluation of SEO From 2003 to 2013](https://reader035.vdocuments.net/reader035/viewer/2022081604/56816144550346895dd0bd7b/html5/thumbnails/11.jpg)
A New Era of SEO
Content Marketing Technical SEO
Social Media Online PR
Delivering Content that is useful, Helpful and Entertaining
Optimize for the user not for the Search Engine
Engage your Audience with two way communication
Earn your market place’s undivided Attention
www.spiderinfomedia.com
![Page 12: Evaluation of SEO From 2003 to 2013](https://reader035.vdocuments.net/reader035/viewer/2022081604/56816144550346895dd0bd7b/html5/thumbnails/12.jpg)
So it is must to adapt yourself to the changes in the SEO Strategy and make balance your website in the top positions
www.spiderinfomedia.com
![Page 13: Evaluation of SEO From 2003 to 2013](https://reader035.vdocuments.net/reader035/viewer/2022081604/56816144550346895dd0bd7b/html5/thumbnails/13.jpg)
www.spiderinfomedia.com
Info given byThe Spider Infomedia
For your Brand Improvement
www.spiderinfomedia.com
Thank you!