How did you attract/ address the audience?

Attracting the audienceFor my front cover I firstly composed the splash image and the mast head so the model was over the masthead. This makes her stand out more for the audience, thus telling the audience what/who the main article will be about. This empowering composition also shows she is dominating the main subject matter, showing she is well known etc.

On the front cover I also used a lot of ‘Pow’ words which will catch the readers eye and draw them in. some of these being ‘PLUS!’ and ‘THE UK’S BIGGEST RNB MAGAZINE’. This is also composed so ‘BIGGEST’ is ironically bigger then the other text, making it stand out. Helping these to stand out I used yellow font on the ‘Pow’ words making them attract the reader’s attention further.

Throughout the front cover I also used many cover lines informing the audience on the contents of the magazine, thus attracting them to the interesting articles within.

Along with the cover lines I added a black strip at the top of the page informing the audience on the artists which are featured within the magazine, this will attract them as the dominating audience will listen to these artists and want to know more about them.

Attracting the audienceFor the contents page, the main attraction of this to the audience is the quirky layout. It is challenging existing texts, making it unique and attractive to the young audience. With the ‘contents’ ascending up the page an the slanted images, it creates a whole new layout which will attract the audience, informing them this is an interesting, different magazine to any other.

The photography on this page is firstly showing a teenage girl, looking directly into the camera, wearing attractive clothing, which attract both the male and female audience. Secondly, the imagery of the celebrities will attract the audience as these intimate shots will make the audience feel closer to them, and links in well with the subject matter.

Like the front cover I used ‘Pow’ words, which instantly stand out/ attract the audience as they are in capital letters E.g. ‘FREE’, ‘WIN’.

Attracting the audienceFor the double page spread I used photography, which has the model looking into the camera, thus instantly attracting the audience and drawing them in. the model is again wearing seductive clothing, attractive both genders.

I laid out the main body text in columns. This attracts the audience as it makes it easier for them to read which will especially attract the teenage audience. It also gives it a nicer looking layout as it is clearer and tidier.

The header is quite catchy, as it sums up the article in 10 words about a story that for some of audience will be influential and unbelievable.

Addressing the audienceIn the written parts of my magazine I feel I have successfully addressed my audience. I have firstly done this through the catchy ‘pow’ words, which have been presented in big bold writing. These address the audience as if they are getting there moneys worth and the magazine is worth their time and money.

Along with this I have also used informal text. Using words like ‘Gigs’ instead of concerts and ‘Hit’ instead of song. I have done this so it not only attracts the young audience but also so they feel relaxed with the magazine, so they know it is entertainment, not just another magazine with uninteresting articles.

Addressing the audience  In the visual work of the magazine I have used photography that has the model looking straight to the camera, thus directly addressing the audience. This is drawing them in but also making them feel more involved with the magazine and I contact with the artist. ‘There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body.’- Andrew Goodwin. Goodwin quoted this explaining how the mise-en-scene is highly within a woman to attract the male audience and also states the importance of ‘looking’ in the text to attract the audience. I took this information when making my piece.

The mise-en-scene of the photography also addresses the audience as it tells them a lot about the class of the magazine, the subject matters and interests the target audience is most likely to be interested in.

The posing, studio shots helps to communicate to the audience about the type of artist she is (RNB) and her attitude, this will also help to address both genders with different interests.

 The ratio of visual to text was also important. Because of the young audience I wanted to have a lot of imagery and cover lines as I feel the audience are at risk of getting bored of long texts with little visuals. But I feel I have used an even ratio, using the bright colours has helped to keep the interest of the reader.