evan smith
TRANSCRIPT
![Page 1: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/1.jpg)
ISOJ04.15.16
@evanasmith@texastribune
![Page 2: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/2.jpg)
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
![Page 3: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/3.jpg)
“The Texas Tribune is a nonprofit, nonpartisan media organization that
informs Texans — and engages with them — about public policy, politics and
statewide issues.”
@evanasmith@texastribune
![Page 4: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/4.jpg)
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
![Page 5: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/5.jpg)
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
![Page 6: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/6.jpg)
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
![Page 7: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/7.jpg)
Texas: Even Our News is Bigger
@evanasmith@texastribune
![Page 8: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/8.jpg)
![Page 9: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/9.jpg)
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![Page 11: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/11.jpg)
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
![Page 12: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/12.jpg)
![Page 13: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/13.jpg)
![Page 14: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/14.jpg)
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
![Page 15: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/15.jpg)
Percent of Texas Population by Age Groupand Ethnicity, 2000
39.541.6
45.0 45.0 43.1 44.447.8
53.057.2
60.263.5
66.4 67.1
72.6
44.041.3
38.0 38.440.5
38.635.3
30.526.7
24.2 22.4 20.6 20.316.7
< 5 ye
ars
5 to 9
years
10 to
14 ye
ars
15 to
19 ye
ars
20 to
24 ye
ars
25 to
29 ye
ars
30 to
34 ye
ars
35 to
39 ye
ars
40 to
44 ye
ars
45 to
49 ye
ars
50 to
54 ye
ars
55 to
59 ye
ars
60 to
64 ye
ars
65 +
year
s0.0
20.0
40.0
60.0
80.0Percent
Anglo Hispanic
Hobby Center for the Study of Texas at Rice University
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Hobby Center for the Study of Texas at Rice University
![Page 17: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/17.jpg)
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
![Page 18: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/18.jpg)
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
![Page 19: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/19.jpg)
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
![Page 20: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/20.jpg)
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
![Page 21: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/21.jpg)
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
![Page 22: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/22.jpg)
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
![Page 23: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/23.jpg)
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
![Page 24: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/24.jpg)
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
![Page 25: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/25.jpg)
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
![Page 26: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/26.jpg)
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
![Page 27: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/27.jpg)
* Decline in coverage of statewide issues* Fewer papers* Fewer people* Fewer pages* Bigger problems
* Decline in engagement* Low voter turnout* Generation gap
* Increase in partisanship* Politics is more divisive* Media is more of an echo chamber
![Page 28: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/28.jpg)
AUDIENCE GROWTH
749,0002015
All referral sources (search, social, third-party, email) are up. Social referrals are up 108% over the same period last year; mobile FB referrals have grown 215% YOY
1.056M2016
Average monthly uniques: Q1
Referrals Stickiness
+41%We’ve grown in most regions in Texas (including Austin) but particularly outside of Austin: We’re up 66% in sessions from users in Houston and up 102% in Dallas.
Geographic diversity
37%1 PV
3%6+ PVs
28%2-5 PVs
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“The poster child for revenue diversity” — Nieman Journalism Lab
@evanasmith@texastribune
![Page 30: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/30.jpg)
ALL-TIME ACTUALS
Major Gifts — Individuals $8,917,379
Major Gifts — Foundations $7,994,720
Membership $3,707,009
Corporate Sponsorship $6,694,494
Events $6,361,186
“Earned” $1,965,741
TOTAL REVENUE $35,640,529
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2016 BUDGET
Major Gifts — Individuals $1,100,000
Major Gifts — Foundations $1,375,000
Membership $740,000
Corporate Sponsorship $1,575,000
Events $1,700,000
“Earned” $280,000
TOTAL REVENUE $6,770,000
![Page 32: Evan Smith](https://reader035.vdocuments.net/reader035/viewer/2022062412/58ebee401a28abf4428b47df/html5/thumbnails/32.jpg)
Thank you.
@evanasmith@texastribune