event management market in india 2010 sample 100608051638 phpapp01
TRANSCRIPT
8/4/2019 Event Management Market in India 2010 Sample 100608051638 Phpapp01
http://slidepdf.com/reader/full/event-management-market-in-india-2010-sample-100608051638-phpapp01 1/8
Event Management Market - IndiaJune 2010
8/4/2019 Event Management Market in India 2010 Sample 100608051638 Phpapp01
http://slidepdf.com/reader/full/event-management-market-in-india-2010-sample-100608051638-phpapp01 2/8
2EVENT MANAGEMENT MARKET IN INDIA 2010.PPT
S A M P L E
Executive Summary
Market
Drivers &
Challenges
Competition
Estimated worth INR a bn in 20--, expected to grow to INR b bn in 20--
Market is highly unorganised having huge opportunities of growth
Main segments of events are Corporate, Leisure, Cultural and Personal, with a rising demand of
management in the corporate sector
Drivers:
Growth in consumer spending and disposable income, increase in below the line promotion
among establishments, rising need of organized and structured event, rise in number of
institutions providing specific courses in event management
Challenges:
Lengthy procedure for imports and high levels of entertainment tax imposed by the government
Most of the players manage corporate events and leisure events
Players are divided as national and local players
Company 6Company 3
Company 5Company 2
Company 4Company 1
National PlayersLocal Players
8/4/2019 Event Management Market in India 2010 Sample 100608051638 Phpapp01
http://slidepdf.com/reader/full/event-management-market-in-india-2010-sample-100608051638-phpapp01 3/8
3EVENT MANAGEMENT MARKET IN INDIA 2010.PPT
•Market Overview
•Drivers & Challenges
•Competition
•Key Developments
8/4/2019 Event Management Market in India 2010 Sample 100608051638 Phpapp01
http://slidepdf.com/reader/full/event-management-market-in-india-2010-sample-100608051638-phpapp01 4/8
4EVENT MANAGEMENT MARKET IN INDIA 2010.PPT
S A M P L E
Numerous festivals, occasions and upcoming events is
expected to lead to a growing event management industry
Market Overview Market Size & Growth
Source:
0
5
10
15
20
25
a
2010
c
2011e
b
2012e
X%INR bn
Segmentation of Event Management
• Any type of a gathering, ceremony, competition,
convention, happening, festival, media event, party
or sporting event comes under the purview of the
event management market
• The market is valued at INR a bn in 20-- and isgrowing at X% CAGR
• India being a country rich in heritage and culture
holds numerous events throughout the year
• Due to this factor there are huge opportunities of
growth in this sector• Event management industry is approximately XX to
YY years old in India and is still gaining momentum
• This was primarily an A market which is slowly
emerging in to an B market structure
• Increase in EM 1 and EM 2 occasions needingprofessionals to manage them has led to a major
demand for event managers
Events
EM 2 EM 3 EM 4EM 1
8/4/2019 Event Management Market in India 2010 Sample 100608051638 Phpapp01
http://slidepdf.com/reader/full/event-management-market-in-india-2010-sample-100608051638-phpapp01 5/8
5EVENT MANAGEMENT MARKET IN INDIA 2010.PPT
Procedure followed by players in the market towards
organizing an event
S 1 S 2 S 3 S 4 S 5
• After the event
has been finalized
all facilities,
equipments and
the sequence of events should be
continuously
monitored
• Determine the
sources of
revenues
depending on the
type of event
• Primary task is tofind the expected
expenditure and
accordingly plan
the budget
• It should be
borne in mind
that major event
dates should not
coincide
• A particular eventshould be well
spaced from
other events of
the same kind
• At the very onset
it should be
broadly found
out whether the
event is possible• Keeping in mind
the time, funds,
people involved
and venue
•According to the
target audience
different
marketing
strategies should
be applied•Whether
sponsorship,
advertising ticket
sales
Source:
Key Steps in Event Management
Stage 1 Stage 2 Stage 3
SAMPLE
8/4/2019 Event Management Market in India 2010 Sample 100608051638 Phpapp01
http://slidepdf.com/reader/full/event-management-market-in-india-2010-sample-100608051638-phpapp01 6/86EVENT MANAGEMENT MARKET IN INDIA 2010.PPT
Drivers & Challenges – Summary
Rising need of organized and
structured event
Rise in number of institutionsproviding specific courses in event
management
Increase in below the line promotion
among establishments
Growth in consumer spending and
disposable income
Drivers
High levels of entertainment tax
imposed by the government
Lengthy procedure for import of
equipments
Challenges
8/4/2019 Event Management Market in India 2010 Sample 100608051638 Phpapp01
http://slidepdf.com/reader/full/event-management-market-in-india-2010-sample-100608051638-phpapp01 7/87EVENT MANAGEMENT MARKET IN INDIA 2010.PPT
S A M P L E
Major Players (1/12)
Source:
•Events Organized
EO 1 (Bangalore), EO 2 (Mumbai), EO 3 (Bangalore), EO 4 (Gurgaon), EO 5 (Bangalore)
•ClientsClient 1, Client 2, Client 3, Client 4, Client 5, Client 6, Client 7, Client 8, Client 9, Client 10, Client 11, Client 12, Client 13,
Client 14, Client 15, Client 16, Client 17, Client 18, Client 19, Client 20, Client 21, Client 22, Client 23
Expansion Plans
To expand operations in the B market by entering into strategic alliances with L
Company A
Corporate Information
Headquarters L 1
Location L 2
Key People Person A
Services offered
• It organizes A1 , A2 and A3 Events
• It has been successful in hosting some big events in
India like performance of Band 1 in 20--, B2 concertat M, 20-- and that of E1, Delhi and Bangalore in
February 20--
Operations : Snapshot
8/4/2019 Event Management Market in India 2010 Sample 100608051638 Phpapp01
http://slidepdf.com/reader/full/event-management-market-in-india-2010-sample-100608051638-phpapp01 8/88EVENT MANAGEMENT MARKET IN INDIA 2010.PPT
Thank you for the attention
About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true
value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth
objectives.
The Event Management Market - India report is a part of Research on India’s Media &Entertainment Industry Series.
For more detailed information or customized research requirements please contact:
Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,
Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is thesole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction.
Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick
insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on
Gaurav Kumar
Phone: +91 33 4064 6214
E-Mail: [email protected]
Gagan Uppal
Phone: +91 22 4098 7530
E-Mail: [email protected]